Experience

Migrol AG

• Switzerland
• Oil and Gas
• 1 - 100 Employee

• Marketing Manager Migrolcard

  • Nov 2023 - 2 months

  Zürich und Umgebung

• Product Manager Migrolcard

  • Dec 2020 - Oct 2023

  Zürich, Schweiz - Verantwortung für alle Migrolcard-Werbemittel - Erarbeitung und Umsetzung von Marketingmassnahmen - Weiterentwicklung der Kundenkarte - Verfassung von Werbetexten - Definition und Umsetzung von Kundenbindungs- und Neukundengewinnungs-Massnahmen - Kampagnenplanung - Organisation und Durchführung von Kundenanlässen und Events - Koordination mit dem Cardcenter - Mitarbeit in Projekten und Arbeitsgruppen



Hanesbrands Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Product Manager

  • Jun 2019 - Nov 2020

  Zürich und Umgebung, Schweiz - product management for the following underwear brands: Champion, Wonderbra and DIM - developing and implementation of assortment strategies - creating seasonal planograms, sales materials and communication - planning and organizing promotions and merchandising - defining prices and price categories - forecasting and planning of sales quantities/sales revenues - analysing turnover, assortments and market trends - editing advertisements in InDesign - cooperation… Show more - product management for the following underwear brands: Champion, Wonderbra and DIM - developing and implementation of assortment strategies - creating seasonal planograms, sales materials and communication - planning and organizing promotions and merchandising - defining prices and price categories - forecasting and planning of sales quantities/sales revenues - analysing turnover, assortments and market trends - editing advertisements in InDesign - cooperation with various graphic agencies Show less



Guerlain

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Product Manager & PR Coordinator

  • Mar 2018 - May 2019

  Zürich und Umgebung, Schweiz Product Management - developing the product axes fragrances, make-up and skincare - planning launch quotas - preparing and presenting novelties - planning and coordination of digital campaigns on YouTube, Instagram, Facebook and Google Search with various agencies - creating sales tools - managing product catalogues offline and online (e-retail): updating, prices - analysing and monthly reporting: sell-in / sell-out, launch balance sheets, qualitative analyses -… Show more Product Management - developing the product axes fragrances, make-up and skincare - planning launch quotas - preparing and presenting novelties - planning and coordination of digital campaigns on YouTube, Instagram, Facebook and Google Search with various agencies - creating sales tools - managing product catalogues offline and online (e-retail): updating, prices - analysing and monthly reporting: sell-in / sell-out, launch balance sheets, qualitative analyses - monitoring market development - being responsible for customer complaints Public Relations - developing Social Media & Influencer Marketing - preparing and sending press kits - expanding networks and serving as first point of contact for journalists and bloggers - organizing press events - working on press clippings and reports

• Sales Coordinator

  • Sep 2015 - Feb 2018



Magazine zum Globus AG

• Assistant Planner

  • Aug 2011 - Aug 2015

• Kaufmännische Ausbildung M-Profil

  • Aug 2008 - Jul 2011