Experience

Modern Media Group

• China
• Entertainment
• 1 - 100 Employee

• Deputy Creative Director (Head of Creative)

  • Apr 2020 - Present

  • Lead internal and external teams throughout the lifecycle of each project to ensure an end-result that meets brand integrity and marketing objectives. Serve as main contact for clients, such as premium auto brands such as BMW, Porsche, Audi, Mercedes Benz, Luxus, JLR etc. • Leverage advanced, specialized experience in creativity to review work for final quality control and brand adherence, ensuring the client’s creative vision has been appropriately translated to the end product; • Lead and develop various sales-driven marketing projects, maintain a forward-thinking approach to industry trends that may impact market needs; • Develop agencies and talents on potential cooperation opportunities. Show less



DJI

• China
• Consumer Electronics
• 700 & Above Employee

• Production Director(Chief Producer)

  • Oct 2018 - Apr 2020

  • Oversee projects in development, production and distribution, provide innovative leadership blending marketing storytelling with creative and technological imagination; • Is on-set when necessary to evaluate work-flow, budgets and potential problems both domestically and abroad; • Provide clear and positive leadership and growth-focused mentorship as a direct supervisor to department staff; • Advise on all levels of resource allocation for projects with Producers, Supervisors, Heads of Department and HR; • Collaborate with finance and management staff to scope budgets, methodologies, goals, and strategies on a regular basis; • Coordinate with other internal departments such as R&D, Finance, Press, Business Affairs, Legal, Sales. Show less



BUREAU BETAK

• United States
• Events Services
• 1 - 100 Employee

• Production Executive

  • Nov 2013 - Sep 2017

  · Articulate aesthetic requisites by translating client ideas across appropriate teams toward a successful product; · Management and coordination of a team of account Executives, project managers and operation supervisors; · Development of experiential event and branding solutions for key clients such as: Dior, Michael Kors, Tory Burch, OMEGA, Tiffany&Co etc.; · Art direction and conceptualization of event scenography; · Management of timelines & PNL; · Management of 3rd party vendors; · Day to day liaison with clients & creative teams. Show less



UCCA

• China
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• PR Specialist

  • Aug 2012 - Jun 2013

  • The promotion of exhibitions and events; • Communication and accommodation of the medias; • The promotion of informing system and promotion plan, carry on collaboration plan with special medias; • Collaboration with third parties; • Making project flow and push for project progress, monitor release of reports from PR departments, editing new media press, newsletter and contents; • Media tracking, bulletin collection of significant activities etc. • The promotion of exhibitions and events; • Communication and accommodation of the medias; • The promotion of informing system and promotion plan, carry on collaboration plan with special medias; • Collaboration with third parties; • Making project flow and push for project progress, monitor release of reports from PR departments, editing new media press, newsletter and contents; • Media tracking, bulletin collection of significant activities etc.