Experience

C+R Research

• Director of Advanced Analytics

  • Oct 2016 - Present

  C+R Research is a full-service marketing insights agency that has been helping brands grow for over 50 years by delivering great research, deep perspective and committed client service. • Perform advanced statistical analysis and predictive analytics of data to aid in business, marketing, and promotional decisions.• Conduct a wide array of methodologies such as conjoint analysis, segmentation, penalty/reward analysis, perceptual mapping, factor analysis, pricing, cannibalization and… C+R Research is a full-service marketing insights agency that has been helping brands grow for over 50 years by delivering great research, deep perspective and committed client service. • Perform advanced statistical analysis and predictive analytics of data to aid in business, marketing, and promotional decisions.• Conduct a wide array of methodologies such as conjoint analysis, segmentation, penalty/reward analysis, perceptual mapping, factor analysis, pricing, cannibalization and incrementality, Shapley value, model-based scoring, correlations, and key drivers analyses.• Develop predictive tools such as simulators for what-if scenarios, segment typing of new consumers, and TURF calculators for line optimization.• Explain statistical results in a clear and concise manner to help in understanding.• Consult on sampling, research design, and appropriate applied techniques. • Explore, review, and implement new techniques to improve analytics capabilities and predictive accuracy. Show more Show less



Avenue M Group, LLC

• Vice President, Market Research and Analytics

  • Apr 2015 - Oct 2016

• Market Research Senior Director

  • May 2013 - Apr 2015

• Market Research Director

  • May 2012 - May 2013



Premier Research Solutions

• Consultant

  • Mar 2009 - Jun 2012

  Market Research ConsultantDevelopment and implementation of custom research studies to serve as a member benefit or to assist in strategic planning, public relations and government relations efforts.•Study design, methodology selection, statistical analysis, presentation of results, insights and recommendations.•Independently manage the research needs of clients in the healthcare, IT, manufacturing and distribution industries.



SmithBucklin

• Director, Market Research & Statistics Group; Marketing & Communications Division

  • Dec 2002 - Feb 2009

• Market Research Senior Manager

  • Nov 1990 - Dec 2002

• Market Research Manager

  • Jan 1987 - Nov 1990

• Research Coordinator/Analyst

  • Jul 1982 - Jan 1987