Experience

PT SANTOS JAYA ABADI (Kapal Api Global)

• Indonesia
• Food and Beverage Services
• 100 - 200 Employee

• Group Brand Manager

  • Jul 2022 - Present

  Group Brand Manager for RTD Coffee in Kapal Api Group Group Brand Manager for RTD Coffee in Kapal Api Group



PT Santos Jaya Abadi (Kapal Api Group)

• MNC Tower

• Senior Brand Manager

  • Apr 2017 - Oct 2022

  Handle the number one instant coffee category in in Indonesia with young target market called Kopi Good Day. Responsible for all brand development, include communication strategic, campaign to increase sales, strategic to marketing and promotion program include ATL & BTL programs. Handling budget, production and monthly forecast. Market survey to support the marketing strategic, analystic and product launch Handle the number one instant coffee category in in Indonesia with young target market called Kopi Good Day. Responsible for all brand development, include communication strategic, campaign to increase sales, strategic to marketing and promotion program include ATL & BTL programs. Handling budget, production and monthly forecast. Market survey to support the marketing strategic, analystic and product launch



PT Kino Indonesia Tbk

• Indonesia
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • May 2012 - Mar 2017

  Handle brand for kids personal care that use worldwide characters to support enthusiastic for kids. Together work with license characters like Disney, Mattel, Hasbro and Warner Bross develop product inline with marketing campaign. Responsible for all brand development, include communication strategic, campaign to increase sales, strategic to marketing and promotion program include ATL & BTL programs. Handling budget, production and monthly forecast. Market survey to support the marketing strategic, analystic and product launch



OrangTuaGroup

• Plaza Kelapa Dua, Jl Panjang

• Assistant Brand Manager

  • Aug 2010 - Apr 2012

  Develop strategic campaign to upgraded sales. Support Brand manager for whole sales and communication plan. Strategic to mantain brand , sales, marketing and promotion program include ATL & BTL programs. Survey to support the marketing strategic, analystic and product launch Develop strategic campaign to upgraded sales. Support Brand manager for whole sales and communication plan. Strategic to mantain brand , sales, marketing and promotion program include ATL & BTL programs. Survey to support the marketing strategic, analystic and product launch



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • Mar 2010 - Jul 2010

  Handle milk brand for kids, as a link between clients and the agency, responsible for the coordination of advertising campaigns and communication. Manage administrative and campaign work and ensure that advertising projects are completed on time and on budget. Presenting creative work to clients for approval or modification, monitoring the effectiveness of campaigns Handle milk brand for kids, as a link between clients and the agency, responsible for the coordination of advertising campaigns and communication. Manage administrative and campaign work and ensure that advertising projects are completed on time and on budget. Presenting creative work to clients for approval or modification, monitoring the effectiveness of campaigns



PT Kalyanamitra

• Account Executive

  • Aug 2008 - Mar 2010