Experience

Birdzi, Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• VP Pre-Sales and Customer Success

  • Apr 2023 - Present

  Responsible for Client Success, I will act as liaison to our internal teams to deliver solutions that exceed client expectations so they see results in sales lift and customer retention. Birdzi offers proven ai-powered solutions! It's an exciting time in grocery retail to join this amazing team! In this role, I have the opportunity to leverage my experience in grocery retail marketing/merchandising; in technology companies delivering ai-powered personalization; presenting eCommerce solutions… Show more Responsible for Client Success, I will act as liaison to our internal teams to deliver solutions that exceed client expectations so they see results in sales lift and customer retention. Birdzi offers proven ai-powered solutions! It's an exciting time in grocery retail to join this amazing team! In this role, I have the opportunity to leverage my experience in grocery retail marketing/merchandising; in technology companies delivering ai-powered personalization; presenting eCommerce solutions for retailers and CPG suppliers (during the pandemic); and my expertise in grocery Loyalty, Personalization, Segmentation, Monetization, Omni-channel Communication, Analytics/Insights Driven Decision making, and ultimately driving profitable sales with a focus on retaining loyal customers. Show less



Stor.ai, a Relationshop Company

• United States
• Software Development
• 1 - 100 Employee

• VP Business Development

  • Jan 2023 - Mar 2023

  United States

• VP Business Development

  • Apr 2022 - Mar 2023

  United States I am responsible for business development at Relationshop - Focusing on building customer loyalty and engagement through Personalization. This is a fantastic new chapter that leverages my 25+ years of experience with Loyalty Data, Personalization and Increasing Sales for Grocery and Drug retailers. Relationshop provides a 360-degree relationship with your customers while they shop where they want, when they want, and receive relevant offers to build the basket and increase trips. This is how… Show more I am responsible for business development at Relationshop - Focusing on building customer loyalty and engagement through Personalization. This is a fantastic new chapter that leverages my 25+ years of experience with Loyalty Data, Personalization and Increasing Sales for Grocery and Drug retailers. Relationshop provides a 360-degree relationship with your customers while they shop where they want, when they want, and receive relevant offers to build the basket and increase trips. This is how customers expect to be engaged.



University of Pittsburgh

• United States
• Higher Education
• 700 & Above Employee

• Instructor

  • Aug 2014 - Apr 2022

  Greater Pittsburgh Area Instructor in Business School at University of Pittsburgh. Currently teaching Marketing.



Instacart

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Sales Executive

  • Nov 2019 - Oct 2021

  Pittsburgh, PA



Symphony Retail AI

• USA VP CRM and Digital Marketing

  • Jan 2018 - Nov 2019

  Symphony RetailAI is the leading global provider of Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights that drive validated growth for retailers and CPG manufacturers, from customer intelligence to personalized marketing, and merchandising category management, to supply chain and retail operations. Symphony RetailAI is innovating rapidly to drive faster, more profitable decisions through AI, machine learning and voice technologies. We are trusted by… Show more Symphony RetailAI is the leading global provider of Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights that drive validated growth for retailers and CPG manufacturers, from customer intelligence to personalized marketing, and merchandising category management, to supply chain and retail operations. Symphony RetailAI is innovating rapidly to drive faster, more profitable decisions through AI, machine learning and voice technologies. We are trusted by over 1200 organizations including 15 of the world’s 25 largest grocery retailers, thousands of retail brands, and hundreds of national and regional chains worldwide to help solve their toughest business problems, through AI-powered customer intelligence and retail solutions. www.symphonyretailai.com Symphony RetailAI announced its formation on Jan 11 2018, incorporating Symphony GOLD and EYC into the new company as divisions. Show less



SymphonyAI Retail CPG

• Software Development
• 500 - 600 Employee

• VP CRM And Digital

  • Nov 2015 - Nov 2019

  Mechanicsburg, PA I have joined the team at Symphony EYC as VP CRM And Digital Marketing. EYC delivers CRM!! Helping clients develop an in-depth understanding of how their customers behave both online and offline, and accessing a single view of each customer across all channels to drive consistent, targeted communications. It’s a set of solutions built on best practices that incorporate an understanding of customers and their activities across multiple channels, making it possible for retailers to deliver the… Show more I have joined the team at Symphony EYC as VP CRM And Digital Marketing. EYC delivers CRM!! Helping clients develop an in-depth understanding of how their customers behave both online and offline, and accessing a single view of each customer across all channels to drive consistent, targeted communications. It’s a set of solutions built on best practices that incorporate an understanding of customers and their activities across multiple channels, making it possible for retailers to deliver the most appropriate messages in the right way and at the right time to drive profitable sales. Symphony EYC supports retailers and CPGs every step of the way, from developing a customer strategy, setting campaign objectives, building an offer pool and selecting the audience, through to scoring and allocating offers based on relevance, determining the optimal channel(s) and providing detailed analysis of the results. Show less



Marketing and CRM Consultant

• Principal

  • Sep 2014 - Oct 2015

  Greater Pittsburgh Area Delivering Marketing Strategy and CRM Roadmap Development for businesses focused on Customer Centric results: Sales, Profit and Loyal Shoppers!



Giant Eagle, Inc.

• United States
• Retail Groceries
• 700 & Above Employee

• Business Leader, Sr. Category Manager, HBC

  • Jul 2011 - Sep 2014

  Greater Pittsburgh Area Managed HBC/PC business: Wholesale and Retail. Responsible for merchandising strategy built upon customer engagement, sales, profit, and being first to market with innovation. Oversaw HBW growth initiatives, product assortment, pricing, profitability, vendor relationships/negotiations, in-store design/layout and customer experience. KPI's include service level, supply chain, innovation and ROI, vendor scorecard/results.

• Senior Director, CRM, Online/Interactive and Shared Marketing Services

  • Apr 2006 - Jul 2011

  Greater Pittsburgh Area Developed CRM Roadmap to evolve as a Customer Centric Retailer. Engaged customers through Targeted Marketing, Digital/Online, Loyalty Programs, Partnership Marketing, and Gift Cards. Integrated customer insights and analytics into business decision processes. Lead cross functional teams to build CRM capabilities and select key strategic partners.



PNC

• United States
• Financial Services
• 700 & Above Employee

• VP Deposit Product Management

  • Mar 2003 - Mar 2006

  Greater Pittsburgh Area Responsible for Consumer Deposit Portfolio: Product Management and Marketing. Managed sales projections, forecasting, product design, rate setting/margin improvement, customer segmentation and marketing. Experience in Bank Mergers and Acquisitions, leading customer product mapping.



Citizens

• United States
• Banking
• 700 & Above Employee

• V.P. Consumer and Small Business Product Development

  • Dec 2000 - Mar 2003

  Greater Pittsburgh Area Led the Consumer and Small Business conversion during the acquisition of Mellon Bank's retail division. Planned/mapped account conversions, developed customer communications and marketing. Resulted in highest level of customer retention and recognized for leadership and project management.



Mellon Bank, N.A.

• VP, Deposit Product Manager

  • 1996 - 2000

  Greater Pittsburgh Area Responsible for Consumer and Small Business Portfolio: Product Management and Marketing.