Experience

Jones Knowles Ritchie

• United Kingdom
• Advertising Services
• 500 - 600 Employee

• Senior Designer - Brand Realization

  • May 2019 - Present

  New York, New York, United States Creative problem solver who generates smart design solutions that bring the brand intent and strategy to life from conception to completion, providing the common thread between the strategy, the creative vision and the brand as it exists out in the world. • Works with creative teams across +100 person agency to translate concept and strategy into design solutions. • Achieves brand consistency across packaging, print, digital, and environmental touchpoints. • Analyzes and… Show more Creative problem solver who generates smart design solutions that bring the brand intent and strategy to life from conception to completion, providing the common thread between the strategy, the creative vision and the brand as it exists out in the world. • Works with creative teams across +100 person agency to translate concept and strategy into design solutions. • Achieves brand consistency across packaging, print, digital, and environmental touchpoints. • Analyzes and articulates brands through design and writing of +20 brand guidelines for large-scale KraftHeinz, RBI, and Anheuser-Busch InBev rebrands. • Articulates design thinking and strategy through sharp and engaging presentation design. • Creates thoughtful and functional design systems for CPG packaging. • Mentors and leads colleagues and works collaboratively with design, strategy, and account teams. Awards include 2020 Clio, 2021 D&AD (Graphite + Wood Pencils), 2021 ADC (Gold + Silver), and 2021 The One Show (Gold, Silver, + Bronze Pencils), 2021 Dieline Awards. Show less



Strong Studio

• United States
• Graphic Design
• 1 - 100 Employee

• Graphic Designer

  • May 2012 - Apr 2019

  Greater New York City Area Design and art direction for 10 person multidisciplinary agency across all aspects of brand design including strategy, concept, design, and production. • Developed and maintained brands in food, real estate, and financial services industries. • Increased services to include brand strategy, copywriting, and print and digital production. • Led rebrand resulting in nationwide growth, line expansion, and sale of company for $34 million.