Experience

Soft Surroundings

• United States
• Retail
• 300 - 400 Employee

• Sales Consultant

  • Jan 2020 - Present



El Paseo Jewelers

• Palm Desert, California

• Salesperson

  • Mar 2019 - Nov 2019



Desert Runner Enterprises

• Owner

  • Jan 1998 - Oct 2007

  Worked extensively with non profits including Volunteers of America developing foodservice product procurement schemes to reduce community based food serving costs sufficiently to avert closing down several of their service centers Developed and executed retail package handing and boutique concept that was successful sold recently Worked extensively with non profits including Volunteers of America developing foodservice product procurement schemes to reduce community based food serving costs sufficiently to avert closing down several of their service centers Developed and executed retail package handing and boutique concept that was successful sold recently



Simply Fresh Fruit

• Founder and Chief Executive

  • Jan 1982 - Jul 1998

  Developed and executed growth and profitability plan for this national food service fresh cut produce leader resulting in annual compounded double digit sales growth (from zero to nearly $20MM) and sustained profitability (consistently 10% EBITDA return on sales) from start up to eventual company sale. Initiated industry changing “year round” international product sourcing partnerships Managed the development of and licensed fruit processing equipment resulting in 25% reduction of direct labor costs Initiated market development strategies and managed national product roll outs for such fresh product staples as fresh cut fruit for leading national food servers and foodservice distributors Successfully negotiated the sale of the company resulting in a 15 times annual EBITDA return to company owners Show less



Foodservice Industries

• Sales and Marketing Manager

  • 1976 - 1982

  Managed the Northern California sales, marketing and specialty products procurement operations for this former leading agricultural services and condiment manufacturing company Handled over 100 distributor and direct sale customers Managed profit plan budget with turnover in excess of $15,000,000 Managed the Northern California sales, marketing and specialty products procurement operations for this former leading agricultural services and condiment manufacturing company Handled over 100 distributor and direct sale customers Managed profit plan budget with turnover in excess of $15,000,000