Linda SARAYEVO

DIRECTRICE COMMERCIALE & MARKETING chez WORLDREST & HÔTELS at WORLDREST & HOTELS
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Contact Information
us****@****om
(386) 825-5501
Location
Casablanca-Settat, Morocco, MA

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Experience

    • Morocco
    • Hospitality
    • 1 - 100 Employee
    • DIRECTRICE COMMERCIALE & MARKETING chez WORLDREST & HÔTELS
      • Jun 2017 - Present

    • Director of Marketing Communications at Anantara Doha The Palm Resort & Spa
      • Feb 2015 - Feb 2017

      Creative, goal-oriented professional, with solid and proven track record in marketing and public relations for over ten years. Demonstrated experience in brand management, marketing strategy and planning, budgeting, media, public relations, communications as well as events management in hotel industry. Extensive Food & Beverage Marketing and PR experience, driving brand regionally and tactical promotions for large number of food and beverage outlets. Deep knowledge and understanding of UAE F&B trends. Ability in dynamic hotel pre-opening phases and also working in established hotel & hospitality institutions. Experience, skills and qualifications in integrating digital and social media in marketing and advertising campaigns, and understanding digital analytics for strategic planning. Excellent organisational aptitudes as well as exemplary communication and presentation skills. Strong passion for travel and hospitality industry sectors. A proud brand ambassador. Show less

    • Hospitality
    • 700 & Above Employee
    • Director Of Sales Marketing
      • Jun 2010 - Apr 2014

      Marketing Professional with more than 10 years of experience across different sectors: Aviation/Tourism, Healthcare, Hospitality, IT, Telecom, and Retail. Specialties are: Marketing Management • Global market analysis – customers, competitors, suppliers • Strategic marketing, marketing planning • Marketing Budget • Brand Management • Corporate Communications • CRM • Digital Marketing (CMS, HTML, SEO, SEM, PPC, Google Analytics, Social Media) • Product Management • Communications Strategy • Media Plan • Public Relations Strategy • Event Organization & Management • Sponsorship Strategy • Partnership Marketing • Loyalty Programs Business Management • Business Development Management • Business plan Show less

    • Hong Kong
    • Hospitality
    • 700 & Above Employee
    • Head Concierge /Guest relations
      • Jan 2008 - Feb 2010

      -In charge of checking the guest arrival reports in advance and communicating daily with Housekeeping on room allocation for VIP guests. Responsible for the Guest Relations Desk in the hotel lobby. Main point of contact for VIP guests. Rooming. -In charge of the CRM: Customer Relationship Management -In charge of the SALT answers: Service And Loyalty Tracking -In charge of checking the guest arrival reports in advance and communicating daily with Housekeeping on room allocation for VIP guests. Responsible for the Guest Relations Desk in the hotel lobby. Main point of contact for VIP guests. Rooming. -In charge of the CRM: Customer Relationship Management -In charge of the SALT answers: Service And Loyalty Tracking

Education

  • ISEG, School of Economics and Management, Technical University of Lisbon
    Master of Business Administration - MBA, MBA Domaine d’études Master Business Administration
    2003 - 2005
  • INP, Instituto Superior de Novas Profissões, Lusófona University, Lisbon
    Licentiate degree Domaine d’études Tourism Management
    2000 - 2004

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