Linda Fletcher
Senior Content Writer at Rootworks- Claim this Profile
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Bio
Wendy Hains
Linda is an incredibly talented writer, editor, and project manager. I had the pleasure of working with Linda for more than 10 years at Thomson Reuters and during that time, she made many significant contributions to our marketing organization and had great attention to detail with every project for which she was assigned. One of her greatest strengths is taking a complex topic and distilling it into something that's clear, concise, and readable. One of the highlights of Linda's work at Thomson Reuters, was serving as managing editor for Solutions magazine, a print and online publication created for our more than 50k customers three times per year. Not only did she do a fantastic job writing and editing for the magazine, she also managed the project from start to finish working with an external vendor. The vendor adored working with her because of her proactive planning and organization on the project. Another example of Linda's work was managing our complex renewal campaigns from start to finish. Linda was great at working with our internal clients to ensure no detail was missed and did an excellent job crafting all of the messaging. Her work on these campaigns contributed to high retention rates year after year. Linda's strong work ethic and writing talent combined with excellent organization and communication skills make her an asset to any team.
Jean Rakich
Linda Fletcher is the most talented writer I have ever worked with. As the Senior Director of our implementation team I was responsible for writing a thought leadership quarterly blog and I had some great ideas but struggled to express them. Linda was the writer assigned to thought leadership and her talented style dazzled myself and our readers. Linda is crazy talented and has a work ethic to match her talent Linda would be an asset to any company fortunate enough to have her on their team. I highly recommend Linda to any business looking for an outstanding writer and team member
Wendy Hains
Linda is an incredibly talented writer, editor, and project manager. I had the pleasure of working with Linda for more than 10 years at Thomson Reuters and during that time, she made many significant contributions to our marketing organization and had great attention to detail with every project for which she was assigned. One of her greatest strengths is taking a complex topic and distilling it into something that's clear, concise, and readable. One of the highlights of Linda's work at Thomson Reuters, was serving as managing editor for Solutions magazine, a print and online publication created for our more than 50k customers three times per year. Not only did she do a fantastic job writing and editing for the magazine, she also managed the project from start to finish working with an external vendor. The vendor adored working with her because of her proactive planning and organization on the project. Another example of Linda's work was managing our complex renewal campaigns from start to finish. Linda was great at working with our internal clients to ensure no detail was missed and did an excellent job crafting all of the messaging. Her work on these campaigns contributed to high retention rates year after year. Linda's strong work ethic and writing talent combined with excellent organization and communication skills make her an asset to any team.
Jean Rakich
Linda Fletcher is the most talented writer I have ever worked with. As the Senior Director of our implementation team I was responsible for writing a thought leadership quarterly blog and I had some great ideas but struggled to express them. Linda was the writer assigned to thought leadership and her talented style dazzled myself and our readers. Linda is crazy talented and has a work ethic to match her talent Linda would be an asset to any company fortunate enough to have her on their team. I highly recommend Linda to any business looking for an outstanding writer and team member
Wendy Hains
Linda is an incredibly talented writer, editor, and project manager. I had the pleasure of working with Linda for more than 10 years at Thomson Reuters and during that time, she made many significant contributions to our marketing organization and had great attention to detail with every project for which she was assigned. One of her greatest strengths is taking a complex topic and distilling it into something that's clear, concise, and readable. One of the highlights of Linda's work at Thomson Reuters, was serving as managing editor for Solutions magazine, a print and online publication created for our more than 50k customers three times per year. Not only did she do a fantastic job writing and editing for the magazine, she also managed the project from start to finish working with an external vendor. The vendor adored working with her because of her proactive planning and organization on the project. Another example of Linda's work was managing our complex renewal campaigns from start to finish. Linda was great at working with our internal clients to ensure no detail was missed and did an excellent job crafting all of the messaging. Her work on these campaigns contributed to high retention rates year after year. Linda's strong work ethic and writing talent combined with excellent organization and communication skills make her an asset to any team.
Jean Rakich
Linda Fletcher is the most talented writer I have ever worked with. As the Senior Director of our implementation team I was responsible for writing a thought leadership quarterly blog and I had some great ideas but struggled to express them. Linda was the writer assigned to thought leadership and her talented style dazzled myself and our readers. Linda is crazy talented and has a work ethic to match her talent Linda would be an asset to any company fortunate enough to have her on their team. I highly recommend Linda to any business looking for an outstanding writer and team member
Wendy Hains
Linda is an incredibly talented writer, editor, and project manager. I had the pleasure of working with Linda for more than 10 years at Thomson Reuters and during that time, she made many significant contributions to our marketing organization and had great attention to detail with every project for which she was assigned. One of her greatest strengths is taking a complex topic and distilling it into something that's clear, concise, and readable. One of the highlights of Linda's work at Thomson Reuters, was serving as managing editor for Solutions magazine, a print and online publication created for our more than 50k customers three times per year. Not only did she do a fantastic job writing and editing for the magazine, she also managed the project from start to finish working with an external vendor. The vendor adored working with her because of her proactive planning and organization on the project. Another example of Linda's work was managing our complex renewal campaigns from start to finish. Linda was great at working with our internal clients to ensure no detail was missed and did an excellent job crafting all of the messaging. Her work on these campaigns contributed to high retention rates year after year. Linda's strong work ethic and writing talent combined with excellent organization and communication skills make her an asset to any team.
Jean Rakich
Linda Fletcher is the most talented writer I have ever worked with. As the Senior Director of our implementation team I was responsible for writing a thought leadership quarterly blog and I had some great ideas but struggled to express them. Linda was the writer assigned to thought leadership and her talented style dazzled myself and our readers. Linda is crazy talented and has a work ethic to match her talent Linda would be an asset to any company fortunate enough to have her on their team. I highly recommend Linda to any business looking for an outstanding writer and team member
Credentials
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Writing Under a Deadline
LinkedInMay, 2019- Nov, 2024
Experience
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Rootworks is now Rightworks
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United States
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Accounting
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1 - 100 Employee
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Senior Content Writer
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Feb 2021 - Present
Research and write blogs, ebooks, newsletters, emails, website copy, user stories, social media posts, and more that appeal to Rootworks members and prospective members. Edit and proof content and other materials for clarity, consistency, and branding. Research and write blogs, ebooks, newsletters, emails, website copy, user stories, social media posts, and more that appeal to Rootworks members and prospective members. Edit and proof content and other materials for clarity, consistency, and branding.
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Linda Fletcher, Writer
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Michigan, United States
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Writer
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Aug 2020 - Jan 2021
Independent contractor/freelancer. I research and write readable, accessible, and engaging content (blogs, white papers, ebooks, newsletters, press releases, website copy, and testimonials) that meets my clients’ content marketing objectives. I also line-edit and proofread content and other materials for clarity, consistency, and branding. Independent contractor/freelancer. I research and write readable, accessible, and engaging content (blogs, white papers, ebooks, newsletters, press releases, website copy, and testimonials) that meets my clients’ content marketing objectives. I also line-edit and proofread content and other materials for clarity, consistency, and branding.
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Spry Publishing
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Content Specialist
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Apr 2019 - Aug 2020
As a content specialist for Spry Ideas, I researched and wrote readable, accessible, engaging, and innovative content (blogs, white papers, ebooks, newsletters, press releases, website copy, user stories) that met our clients’ and Spry Ideas' content marketing objectives. Our clients came from a wide range of industries, including manufacturing, higher education, technology, event planning, medical, home improvement, and more. I also work with the rest of the creative team to edit and proof content and other materials for clarity, consistency, and branding.
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Thomson Reuters
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Canada
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Software Development
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700 & Above Employee
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Senior Marketing Writer
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Aug 2007 - Dec 2018
Developed, wrote, edited, updated, and implemented effective B2B marketing communications reflecting the core positions and messages of Thomson Reuters Tax & Accounting software/Software as a Service (SaaS). Served as project manager/lead for marketing communications projects. What I accomplished: - Served as managing editor of a 16-page, three-times-yearly magazine sent to 36,000 customers and sales prospects. Coordinated each issue with outside publisher, created editorial calendars, assigned articles to be written in-house, contacted prospective interviewees, wrote selected articles, edited all articles, and routed issue for review, proofing, and to press. - Wrote and updated content for marketing materials and website, including white papers, special reports, brochures, letters and flyers for direct mail and e-mail campaigns, social media posts, advertisements, newsletter and blog articles, microsites, and other written communications. - Managed marketing communication projects from concept to completion, including project kick-off, audience definition, content creation or edits, all stages of review, proofreading, QA testing, and working with the web or print team responsible for the end result. Set up development and implementation time schedules and defined audience and messaging based on input from other marketing staff members, SMEs, and IS team members. - Reviewed and edited (both copy and line editing) all blog articles written by managers and SMEs before posting to ensure readability and meet company style guidelines. - Created marketing communications and onsite pieces for Thomson Reuters Professional conferences and events as requested; worked onsite at events when assigned.
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Michigan Credit Union League & Affiliates
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United States
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Financial Services
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1 - 100 Employee
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Marketing Specialist, Education & Events
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Jan 2005 - Aug 2007
Developed and wrote promotional materials and brochures for education products and department, including creation, development, and production of an online education newsletter. Assisted department with onsite management of conferences and events as needed. Developed and wrote promotional materials and brochures for education products and department, including creation, development, and production of an online education newsletter. Assisted department with onsite management of conferences and events as needed.
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Smart Chicks Consignment
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Novi, Michigan
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Co-Owner
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Nov 2003 - Dec 2004
With business partner, launched the first women’s consignment clothing shop in Novi. Responsible for all marketing functions, including establishment of the Smart Chicks corporate identity, design of corporate logo, shop signage, development of all print and online materials. Developed, wrote, and maintained the Smart Chicks website. With business partner, launched the first women’s consignment clothing shop in Novi. Responsible for all marketing functions, including establishment of the Smart Chicks corporate identity, design of corporate logo, shop signage, development of all print and online materials. Developed, wrote, and maintained the Smart Chicks website.
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Cornerstone Community Financial FCU
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Auburn Hills, Michigan
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Marketing Specialist
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Jun 1999 - Nov 2003
Researched, wrote, laid out, and edited membership newsletters and other membership communication materials: website content, ads, press releases, direct mail pieces, brochures, statement and on-hold messages, articles, and business development materials. Served as backup for marketing director in all aspects of marketing and business development. Researched, wrote, laid out, and edited membership newsletters and other membership communication materials: website content, ads, press releases, direct mail pieces, brochures, statement and on-hold messages, articles, and business development materials. Served as backup for marketing director in all aspects of marketing and business development.
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Education
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Oakland University
English -
Macomb Community College
General Studies -
Schoolcraft College
General Studies
Community
