Experience

Coldwell Banker Residential Real Estate, LLC

• Sales Associate

  • Oct 2006 - Present

  Affiliated with the number one real estate company nationally and the number one office in Central Florida. Specialize in residential property throughout Orange and Seminole Counties. Established and implemented marketing strategies designed to generate new leads and maintain existing customers through creative internet initiatives, direct mail campaigns, and targeted networking events. Affiliated with the number one real estate company nationally and the number one office in Central Florida. Specialize in residential property throughout Orange and Seminole Counties. Established and implemented marketing strategies designed to generate new leads and maintain existing customers through creative internet initiatives, direct mail campaigns, and targeted networking events.



Yellowbook

• Account Representative

  • Dec 2005 - Jul 2006

  Developed existing accounts and secured new business opportunities through creative customization of multi-book advertising programs for local, independent business owners. Increased existing sales 18% and achieved 195% of new account goals by developing individual account needs assessments, competitive analysis, category dominance, and advertising point of difference. Developed existing accounts and secured new business opportunities through creative customization of multi-book advertising programs for local, independent business owners. Increased existing sales 18% and achieved 195% of new account goals by developing individual account needs assessments, competitive analysis, category dominance, and advertising point of difference.



Beauty Systems Group, Div of Alberto

• Director Marketing

  • Nov 2003 - Feb 2005

  Collaborated with vendor marketing teams to plan, execute, and strengthen distributor marketing support of new product and promotional launches. Generated 70% sales increase for key product category through innovative consumer/store promotional campaign supported by integrated merchandising program. Collaborated with vendor marketing teams to plan, execute, and strengthen distributor marketing support of new product and promotional launches. Generated 70% sales increase for key product category through innovative consumer/store promotional campaign supported by integrated merchandising program.



Rusk, Inc., Div. of Conair Corporation

• Senior Director Marketing

  • Jul 2001 - Jul 2002

  Recruited by Irvine Rusk, company founder, to lead team of new product development and brand managers in building brand portfolio for new and existing markets. Achieved annual single digit sales growth while consistently delivering profit margins over 40% on promotions and over 50% on new products through price and cost containment strategies. Recruited by Irvine Rusk, company founder, to lead team of new product development and brand managers in building brand portfolio for new and existing markets. Achieved annual single digit sales growth while consistently delivering profit margins over 40% on promotions and over 50% on new products through price and cost containment strategies.



Matrix Essentials, Inc., Div. of L'Oreal USA

• Director of Marketing

  • Jul 1995 - Jul 2001

  Chain Division Hired to build Matrix brands; Biolage, Vavoom, Amplify, and Logics, in newly established chain division. Developed chain division from start-up to annual $59.6M during six year period delivering 19% of total company sales by developing and implementing consumer promotional strategies. Chain Division Hired to build Matrix brands; Biolage, Vavoom, Amplify, and Logics, in newly established chain division. Developed chain division from start-up to annual $59.6M during six year period delivering 19% of total company sales by developing and implementing consumer promotional strategies.



Conair Corporation

• Director of Marketing

  • Mar 1987 - Jul 1995

  Directed marketing of both branded and private label haircare and skincare products including Jheri Redding, Milk'n Honee, and Grande Finale. Achieved annual double digit sales growth of $15.4M business resulting in a 300% increase within seven year period by capitalizing on market opportunities for new product development and brand management. Directed marketing of both branded and private label haircare and skincare products including Jheri Redding, Milk'n Honee, and Grande Finale. Achieved annual double digit sales growth of $15.4M business resulting in a 300% increase within seven year period by capitalizing on market opportunities for new product development and brand management.