Experience

Tinyhood, Inc.

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director, Content & Partnerships

  • Nov 2022 - Present

• Director, Content & Expert Relations

  • Jan 2022 - Nov 2022



Creativity, INC

• United States
• Media Production
• 1 - 100 Employee

• Director, One Big Happy Yarn Co.

  • Jul 2020 - Dec 2021

  Building a yarn shop brand from scratch! * Directed marketing campaigns, email, social channels and paid advertising * Developed video content to support e-commerce, from concept to post production * Planned product assortment (established vendor relationships, initial buy, buy planning & execution) * Developed kits and products * Hired & managed 2 full-time and 8-10 contract employees Building a yarn shop brand from scratch! * Directed marketing campaigns, email, social channels and paid advertising * Developed video content to support e-commerce, from concept to post production * Planned product assortment (established vendor relationships, initial buy, buy planning & execution) * Developed kits and products * Hired & managed 2 full-time and 8-10 contract employees



Bluprint

• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Manager, Programming

  • Jul 2018 - Jul 2020

  Bluprint (an NBCUniversal company, formerly Craftsy), helps people channel their creativity through expert-led online classes and inspiring original series. I joined as one of the first Craftsy team-members and took on various roles during the startup, high-growth and post-acquisition stages. I developed anywhere from 21 classes per quarter to 12 classes per year, depending on the business goals. Highlights: *Acquired and developed top-performing video classes for the largest subscriber category. Shows I created consistently ranked #1 site-wide, logging over 5.5 million minutes watched & 49K unique viewers in 2019. Pitched & developed over 250 classes and series over 8 years. *Collaborated with subject matter experts to design instructional content that's engaging & informative. Recruited and hired instructors; prepared talent of all calibers to teach video courses; planned scripts, samples, logistics and more. *Strategized & developed the video content for new products, including quarterly subscription boxes. Cut production costs by 50%. *Managed 10 seasons of the popular YouTube Series, The Midnight Quilt show, growing the audience to over 176,000 subscribers and 10 million minutes watched. Successfully pitched and launched the premium content followup, True Up: Behind the Seams with Angela Walters. Show less



Craftsy

• United States
• E-Learning Providers
• 1 - 100 Employee

• Senior Category Editor, Quilting

  • Sep 2016 - Jul 2018

  Craftsy rebranded to Bluprint July 2018

• Senior Acquisitions Editor

  • Sep 2013 - Sep 2016

  Sr. Acquisitions Editor, Sewing & Quilting | January- September 2016Sr. Acquisitions Editor, Sewing & Embroidery | March 2015 - January 2016Sr. Acquisitions Editor, Embroidery & Home Dec Sewing | January- March 2015Acquisitions Editor, Machine Embroidery & Crochet | September 2013- January 2015*Worked my way up to manage the largest revenue category (Quilting) via smart, data-driven acquisitions. *Contributed to 20% YOY revenue growth in sewing class sales by identifying & targeting underserved audiences and content areas. *Acquired and managed 12-22 subject matter experts/ projects per quarter, creating fresh, appealing how-to videos in the Sew/ Quilt/ Embroidery categories.*Quickly gained expertise and built networks in new categories.* Collaborated across teams to advance business goals, including e-commerce tie-ins, partnership classes & free content. Show less

• Content Editor & Instructional Producer

  • May 2012 - Sep 2013

  *Led a cross-functional team to produce long-form video content, managing talent, videographers, editors, motion graphics artists.* Directed the on-set team (instructor, videographer, editor) to capture best-in-class video content.



Lindamade/ Linda Permann Designs

• Teacher, Author, Crochet Designer

  • Jul 2007 - 2015

  • Taught 3 online video classes for Craftsy.com • Author: Little Crochet (2011) and Crochet Adorned (2009)—published by Potter Craft, and Sugar and Spice: Six Bakery-Inspired Crochet Designs (self published) • Regular contributor of how-to columns, articles and craft/crochet designs for: Crochet Today!, Your Knitting Life, Interweave Crochet, Inside Crochet, Knit Simple, Knit 1, Living Crafts, Spool, CRAFT, Craft Stylish, Adorn, Cutting Edge, Joann and more • Create custom designs for yarn companies and retail stores • Design, develop and promote personal pattern line • Expert Crochet Blogger for Craftstylish.com (Taunton Press): posting weekly how-to projects with step-by-step photos and instructions, along with informative biweekly posts Show less



Yarnivore

• United States

• Fiber Consultant & Instructor

  • Nov 2009 - Apr 2012

  *Helped customers confidently select the perfect yarn for their project. *Developed and taught lessons on a variety of crochet & knitting topics. *Performed general store procedures. *Helped customers confidently select the perfect yarn for their project. *Developed and taught lessons on a variety of crochet & knitting topics. *Performed general store procedures.



SOHO Publishing

• Media Production
• 1 - 100 Employee

• Craft and Decorating Editor, Adorn & Joann Magazines

  • Feb 2005 - Jul 2007

  *Planned & developed content for a quarterly custom publication for Joann Fabric stores, showcasing seasonal supplies through inspiring craft projects. *Collaborated with designers, photographers, writers & technical editors to create cohesive stories *Designed projects & wrote in-house articles. *Managed editorial assistant & intern. *Planned & developed content for a quarterly custom publication for Joann Fabric stores, showcasing seasonal supplies through inspiring craft projects. *Collaborated with designers, photographers, writers & technical editors to create cohesive stories *Designed projects & wrote in-house articles. *Managed editorial assistant & intern.



Newsweek

• Internet News
• 300 - 400 Employee

• Communications Assistant

  • Sep 2003 - Feb 2005

  * Secured appearances for top Editors and Correspondents on local and syndicated radio (eg NPR) and television (CNN, MSNBC) through targeted pitching and networking * Prepared marketing & sales research, created presentations and maintained correspondent profiles for the Communications Director & Manager * Secured appearances for top Editors and Correspondents on local and syndicated radio (eg NPR) and television (CNN, MSNBC) through targeted pitching and networking * Prepared marketing & sales research, created presentations and maintained correspondent profiles for the Communications Director & Manager