Experience

Banh mi media

• France
• Online Audio and Video Media
• 1 - 100 Employee

• Founder & Content creator

  • Nov 2020 - Present

  Banh Mi is a media exploring the intersections of the Asian and Occidental cultures Goals ? - Create content on and about Asian cultures: food, travel, music, cinema, human stories - Build a community for people navigating between the complexities of different cultures Creative contents: - Banh mi culture : blog posts on French-Asian duality and travels in Asia - Banh mi Podcast : podcast & video interviews of inspiring people connected with Asia - Banh mi sounds : a creative sound immersion into cities in Asia - Banh Mi Food : podcast & events through the cuisine. Co-organized the 1st edition "Asian Street Food Festival" in Paris - Humans of Chinatown : Portraits & Interviews of the Asian diaspora inspired from the leading famous project "Humans of New York" > 1st series - Paris 13th with the photographer Vutheara Kham (1m followers on IG) Show less



Giffard Liqueurs & Sirops

• France
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Asia marketing & creative content manager

  • Jan 2017 - Sep 2019

  Built and developed a brand identity of a French company in Asia in launching social media for Asia market, creating content (video, photo, articles), building partnerships with leading beverages brands in the industry & with regional medias, meeting with our distributors and creating events to increase brand awareness and sales, and building a community of beverage actors (bartenders, managers, directors) through the brand.- directed Tattooed bartender project "Spirit of Art" in 4 countries : Singapore, Hong Kong, Thailand, Malaysia(Photos / Videos / Interviews / Exhibition / Book) Bangkok project 2018 : https://youtu.be/7jd8OZN89-8- directed Pineapple project ( Videos / Merch)- directed Cocktail competition in 9 countries ( Events / Merch / Video / Photos / Community) Giffard Asia Regionals 2017 (Bangkok) : https://youtu.be/klC5nAAH8lgGiffard Asia Regionals 2019 (Kuala Lumpur) : https://youtu.be/qiGJITuUUxk- Creation and design merchandising and goodies- Exhibitions in Asia ( Event / Design / logistics ...)- Launch of social media Giffard Asia & communication/marketing strategies (Instagram & Facebook)Worked and developed business relationships in Taiwan, China, Indonesia, Malaysia, Vietnam, Hong Kong, Singapore, Philippines, Japan, Thailand. Show less

• Sales and Marketing Manager - Greater China

  • Sep 2015 - Dec 2016

  Developed sales & marketing actions in Hong Kong, China and Taiwan :- created local events- built a community of bartenders in Hong Kong- launched marketing campaign with "Spirit of Art" , an artistic project of Tattooed bartenders (photos & interviews) to promote the local cocktail's scene and Giffard Brand (partnership with leading cocktails bars, VANS Hong Kong, Hong Kong China International Tattoo Convention)- directed local cocktails competition - created a line of merchandising for Asia Show less



Laurent Bernard Chocolatier | The Chocolate Factory PTE LTD

• Business Development Manager

  • Oct 2012 - Oct 2014

  In charge of corporate sales, marketing and project developments for Laurent Bernard Chocolatier and the Chocolate Factory Pte Ltd established in Singapore in 2006. In charge of corporate sales, marketing and project developments for Laurent Bernard Chocolatier and the Chocolate Factory Pte Ltd established in Singapore in 2006.



Rocket Internet GmbH | Zalora

• Marketing Coordinator

  • Jun 2012 - Oct 2012

  In-charge of the marketing coordination for e-retailer Zalora Singapore, funded by the Leading European Venture Capital Incubator, Rocket Internet. In-charge of the marketing coordination for e-retailer Zalora Singapore, funded by the Leading European Venture Capital Incubator, Rocket Internet.



Samsung Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Product Manager Assistant

  • Mar 2011 - Dec 2011

  In the Hospitality TV Division, I assisted the Brand product manager in marketing/communication and partnerships. In the Hospitality TV Division, I assisted the Brand product manager in marketing/communication and partnerships.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Business Controller Assistant

  • Jun 2010 - Sep 2010

  Assisted the Finance managers for Corporate and CPD department. Assisted the Finance managers for Corporate and CPD department.