Linda Lo Turco
Digital Media Planner & Affiliate Account Manager at CleverAd- Claim this Profile
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French -
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Italian -
Topline Score
Bio
Credentials
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Neuromarketing Digitale
AltereduSep, 2021- Nov, 2024 -
Social Media Training Stagione 2
Luca La Mesa AcademyJul, 2021- Nov, 2024 -
Social Media Training Stagione 1
Luca La Mesa AcademyDec, 2020- Nov, 2024 -
Revenue Management and Digital Marketing
Gestione Hotel GuruNov, 2018- Nov, 2024 -
Google Analytics Academy
GoogleApr, 2021- Nov, 2024 -
Certicazione di Email Marketing
SendinblueMar, 2021- Nov, 2024
Experience
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CleverAd
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Italy
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Marketing Services
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1 - 100 Employee
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Digital Media Planner & Affiliate Account Manager
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Apr 2023 - Present
My main role is to plan, implement, and optimize digital marketing strategies for our clients to promote their products or services. I plan online advertising campaigns, including pay-per-click (PPC) ads, social media advertising, email marketing, remarketing, and other digital channels to generate qualified leads and improve traffic and conversions. - Develop and execute email marketing campaigns, and strategically place affiliate links on high-traffic websites to maximize exposure and increase revenue. - Oversee a portfolio of Publisher accounts, activating new publishers and driving overall revenue growth. - Monitor and report on the performance of affiliate marketing efforts, analyzing data to identify areas for improvement. - Continuously seek ways to optimize conversion rates for affiliate-generated traffic. - Possess a foundational understanding of HTML for basic coding needs. - Manage and execute e-mail campaigns by negotiating with marketing affiliate platforms and media agencies - Negotiate the pay-outs and business models with new and existing partners - Build and maintain professional relationships with new and existing business partners - Basic knowledge of HTML Show less
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Farmacie Lombardi Group
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Italy
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Retail Health and Personal Care Products
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1 - 100 Employee
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E-commerce & Web Marketing Specialist
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Jan 2020 - Apr 2023
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Assistant Administrative Officer
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Mar 2019 - Dec 2019
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Area srl
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Napoli, Campania, Italia
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Back Office and Guests Relation Manager
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Sep 2018 - Jan 2020
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Le Tre Lune Suites
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Firenze, Italia
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Responsabile front office
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Oct 2017 - Sep 2018
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Front Desk Agent
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Jul 2015 - Dec 2015
Problem Solving, Check-in/out, reception, taking reservation and assigning tasks to the staff. Daily use of foreign languages. Answering calls, calling guests, Bookings and events managing, translating. Problem Solving, Check-in/out, reception, taking reservation and assigning tasks to the staff. Daily use of foreign languages. Answering calls, calling guests, Bookings and events managing, translating.
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4 spa resort Catania
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Catania Area, Italy
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Front Desk Agent
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Sep 2014 - Jan 2015
Reception, taking reservation for different Hotel areas (spa, hotel, medical clinic, fitness centre) and assigning tasks to the staff. Answering calls, calling guests Reception, taking reservation for different Hotel areas (spa, hotel, medical clinic, fitness centre) and assigning tasks to the staff. Answering calls, calling guests
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“CLMA” Multimedial Linguistic Center University Of Catania
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Catania Area, Italy
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Front Desk Agent
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Jun 2014 - Oct 2014
Front Office staff, answering calls, give information about languages’ courses to the students, reserving English test for them; check- up documents. Front Office staff, answering calls, give information about languages’ courses to the students, reserving English test for them; check- up documents.
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“Aroma” Oriental Restaurant
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London, United Kingdom
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Staff Restaurant
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Oct 2013 - Mar 2014
Reception customers, take their command about their drinks; check-up and buffet control, cash desk tasks. Reception customers, take their command about their drinks; check-up and buffet control, cash desk tasks.
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Education
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24ORE Business School
Master Universitario MU1, E-commerce Management -
Università degli Studi di Firenze
Laurea Magistrale LM, Design of sustainable tourism systems -
Università di Catania
Bachelor's degree, Foreign Languages and Literatures, General -
Universidad de Extremadura
Bachelor's degree, Facultad de filología y letras - grado de filología y literatura francesa