Experience

TabaPay

• Financial Services
• 1 - 100 Employee

• Data Intern

  • Jun 2023 - Sep 2023

  Mountain View, California, United States



Xi'an Jiaotong-Liverpool University

• China
• Higher Education
• 700 & Above Employee

• Marketing Specialist

  • Oct 2020 - Dec 2021

  • Implemented digital campaigns (Google paid ads, LinkedIn InMail ads, banner ads on partner portals) for program promotions • Tracked the effectiveness of marketing campaigns by collecting, analyzing, and summarizing data for performance reports • Performed international market analysis and helped the team identify respective marketing strategies for three targeted regions • Supported CRM marketing by improving newsletter conversions



Kempinski Hotels

• Germany
• Hospitality
• 700 & Above Employee

• Digital Marketing Manager

  • May 2019 - Jan 2020

  • Developed marketing strategy and executed advertising campaigns. Worked with media publishers to perform profitability analysis • Connected with publishers in Europe for potential new cooperation through Meltwater • Organized press conferences, supervised media partnerships (e.g., China Daily, Global Traveler, TimeOut, National Geographic Traveler), and handled interviews with domestic and international influencers • Prepared press kit and executed PR strategy. Delivered and… Show more • Developed marketing strategy and executed advertising campaigns. Worked with media publishers to perform profitability analysis • Connected with publishers in Europe for potential new cooperation through Meltwater • Organized press conferences, supervised media partnerships (e.g., China Daily, Global Traveler, TimeOut, National Geographic Traveler), and handled interviews with domestic and international influencers • Prepared press kit and executed PR strategy. Delivered and managed content on Wechat, Weibo, and Instagram Show less



RICEPO

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Associate

  • Jul 2017 - Feb 2019

  San Francisco Bay Area - Initialize Facebook and Instagram advertising. With demographic targeting and behavior and interest targeting, wisely choose the proper size of the audience in each market. - Utilize Google Adwords both Search and Display ads to develop Chinese food delivery relative keyword and develop targeting strategies to acquire potential customers. - Draft social media articles and create holiday special campaigns across different social media, such as Email marketing, Wechat articles… Show more - Initialize Facebook and Instagram advertising. With demographic targeting and behavior and interest targeting, wisely choose the proper size of the audience in each market. - Utilize Google Adwords both Search and Display ads to develop Chinese food delivery relative keyword and develop targeting strategies to acquire potential customers. - Draft social media articles and create holiday special campaigns across different social media, such as Email marketing, Wechat articles, influencer marketing. - Effectively communicate and interact with Chinese student associations and organizations, negotiate new sponsorship contracts with the most cost-effective expense. - Maintain cooperative relationships with existing vendors/restaurant owners and provide suggestions for account performance, marketing objectives, and promotional strategies. - Planning of annual Delicacy Taste Event. Show less



The University of Texas at Austin

• United States
• Higher Education
• 700 & Above Employee

• Graduate Assistant

  • Aug 2016 - May 2017

  United States



IT'S TIME TEXAS

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Events and initiative intern

  • May 2016 - Aug 2016

  Austin, Texas Area - Collected and searched for non-profits and companies in Texan area by using Keyword Planner, which largely generated new and potential future partners (100+) to participate in 2017 Community Challenge. - Built strategic event planning, Keep Austin Playing, which resulted in 500+ kids participated our booth. - Assisted in annual conference Summit 2016 in San Antonio, and reached out to 2000+ participants from schools, governments, business, and community organizations. - Implemented… Show more - Collected and searched for non-profits and companies in Texan area by using Keyword Planner, which largely generated new and potential future partners (100+) to participate in 2017 Community Challenge. - Built strategic event planning, Keep Austin Playing, which resulted in 500+ kids participated our booth. - Assisted in annual conference Summit 2016 in San Antonio, and reached out to 2000+ participants from schools, governments, business, and community organizations. - Implemented Google AdWords creating keyword lists to promote different campaigns respectively. Show less