Manager, Analytics and Marketing

• Jan 2020 - Present

Manager, Analytics, Customer Service and Marketing (Sales Operations Manager)

• Sep 2013 - Jan 2020

Global slurry pump division of KSB, a €2.2 billion pump and valve manufacturer.• Member of the executive team that planned, negotiated, and implemented a global channel partner cooperation agreement for hard rock mining resulting in a 100% market share increase in previously untapped markets. • Develop and manage sales incentive plans including target setting, cost modeling, reporting against plan, and calculating payouts. Sales professionals regularly penetrate key strategic accounts. • Design, implement, and manage sales strategies and forecasts in collaboration with finance and executive team. Monitor performance. Highlight risks and gaps. Provide key insights into markets and sales opportunities. • Generate data and analysis for sales & operations planning and inventory management. Provide critical customer and product insights. Highly proficient in the use of Excel, Access, PowerPoint, Word, Business Objects and C4C (CRM). Proficient in use of SAP SD and Tableau. Regular report writing and presentation development.• Work with VP, Sales and Marketing to budget sales volume, manpower and expenses. Monitor performance to plan. Recommend remediation as required. Improve resource allocation. • Develop and manage business analytics and reporting for sales performance. Drive use of data for account and market penetration and profitability. • Direct the implementation, management and use of sales technologies, processes, and tools including SAP SD, Business Objects (BI), C4C (CRM), eCommerce, and SharePoint. Improve sales processes and performance. • Lead four direct reports and a team of ten in analytics, marketing, eCommerce and Customer Service. Team supports sales professionals, domestic and international channel partners, and hundreds of customers. • Recommend and facilitate sales training and development in collaboration with VP, Sales and Marketing. • Member of the Region Executive Management team and the Sales and Marketing management team. Show less

Manager, Analytics and Special Projects, Sales and Marketing

• Jun 2011 - Sep 2013

Responsible for SKU forecasting ($ and quantity), business analytics, budgeting, and sales compensation; supported strategic planning and implementation with the VP, Sales and Marketing and CEO. • Successfully launched SharePoint; served as reference case for other departments.• 95% of questions eliminated around projects by implementing new metrics.

Sales and Marketing Analyst

• Jun 2001 - Jun 2011

Relocated to home office in Johns Creek, GA in 2001 Responsible for forecasting, business analytics, budgeting, and sales compensation.• 10% improved forecast accuracy with design and implementation of SKU forecasting system.• 90% reduction in analysis time with metrics and reporting system based on newer technologies.

Interim Marketing Director, Sales and Marketing

• May 2008 - Aug 2009

Appointed to reorganize the marketing department to be more effective and productive. Actions included process and system re-engineering, restructuring of roles and responsibilities, and professional development of employees.Managed a team of eight people responsible for support of strategy development and implementation, market and product development, management, and pricing, and marketing communications.• 25% less time to market with improved product development management system and tools.• 90% reduction in response time on product change requests with new system and tools. Show less

Inside Sales Manager

• Jan 1999 - Jun 2001

Lead a 13-person department (eight engineers and five administrators) responsible for processing $60M in orders and over $150M in quotations annually. Promoted to integrate two departments, re-engineer processes and develop a more efficient, cost-effective team.• 30% reduction in order-processing time with process and system re-engineering. • 20% reduction in time and 50% reduction in errors through standardized procedures and documentation.

Sales Administrator

• Jan 1994 - Dec 1998

Developed data analysis systems, performance metrics, revenue forecasts by tonnage and product categories, and budgets. Quantitative, cause-and-effect analysis with recommendations to company executive team.• 10% above average increase in win rate with quotation control system. • 50% reduction in budget preparation time with development and implementation of system and tools.

Public Relations and Marketing Communications Associate

• Aug 1991 - Sep 1993

Coordinated the development and implementation of public relations programs. • Increased published media 500%. Coordinated the development and implementation of public relations programs. • Increased published media 500%.