Lina Allen
Event Marketing Manager at Act-On Software, Inc.- Claim this Profile
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English Native or bilingual proficiency
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German Professional working proficiency
Topline Score
Bio
Credentials
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Email Marketing Certified
HubSpotAug, 2019- Nov, 2024 -
Bing Ads Accredited
MicrosoftJan, 2018- Nov, 2024 -
Google Ads Certified
GoogleJan, 2018- Nov, 2024 -
UserTesting Partnered Course
UserTestingApr, 2016- Nov, 2024
Experience
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Act-On Software
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United States
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Software Development
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200 - 300 Employee
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Event Marketing Manager
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Oct 2022 - Present
As the Event Marketing Manager, I spearhead Act-On's event marketing strategy, with a focus on generating demand and building our brand. I conceptualize, develop, and execute 20-25 large and small-scale events per year from start to finish. Key responsibilities include managing our yearly events budget, negotiating contracts, developing sales team goals, coordinating show logistics, and managing event inventory. In addition, I work cross-functionally to oversee all of our event-related marketing initiatives, including developing program content and designing booth materials. Show less
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Marketing Communications Specialist
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Jan 2022 - Sep 2022
As the Marketing Communications Specialist, I wore many different marketing hats: I managed and implemented the strategy for all of Act-On's public relations, social media, and events initiatives. I acted as the primary liaison for both our US and European PR agencies and coordinated cross-functionally to ensure integration and brand consistency. I also developed and supported the day-to-day execution of the company's social media strategy with the goal of increasing brand awareness and hitting sales targets. Finally, I developed and coordinated Act-On's yearly events calendar, which includes partner conferences, tradeshows, and B2B marketing events. Show less
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Logical Position
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United States
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Advertising Services
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700 & Above Employee
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Marketing Coordinator
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Aug 2019 - Jan 2022
As the Marketing Coordinator, I worked directly with the Marketing Manager to develop new marketing strategies. My main responsibilities were to project manage our marketing initiatives, coordinate events, and develop content to increase sales. I was responsible for planning and coordinating webinars we hosted, conferences we attended, and LPX, a thought leadership event LP hosted 4 times per year. I also created presentations, flyers, and case studies that helped our sales team sell more effectively. One of my most notable projects was creating and writing the marketing department's 2020 marketing plan, a document with all of our strategies for the upcoming year. Show less
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Content Marketing Specialist
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Apr 2019 - Jul 2019
As a Content Marketing Specialist, I wrote a wide variety of internal and external marketing content, including blog posts, case studies, flyers, and infographics. I was also responsible for my team's email marketing strategy and I assisted with organizing LP hosted events. In addition, I collaborated with other members of my team to assist in producing videos, creating presentations, and writing speeches. I utilized Asana and HubSpot frequently to manage my projects and organize marketing collateral. My position helped generate new business for LP, and helped to educate employees about company news and trends in the industry. Show less
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SMB Search Specialist
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Jan 2018 - Mar 2019
As an SMB Search Specialist I designed and managed pay-per-click marketing campaigns for small to medium sized businesses that spanned a wide range of industries. My main responsibilities included optimizing PPC campaigns to achieve the best performance based on data in Google Ads and Bing, utilizing a client's budget to drive as much business as possible to their website, and communicating with clients about their products and goals in order to develop the most effective campaigns for them. In total I managed over $100,000 in ad spend per month. Show less
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BurnCycle
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United States
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Health, Wellness & Fitness
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1 - 100 Employee
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Front Desk Associate
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Dec 2019 - Mar 2020
As a Front Desk Associate, I checked in clients and made sure all of the spinning classes ran smoothly. My responsibilities included opening and closing the studio, scheduling classes for clients, answering the phone, taking payment from clients, and answering email inquiries in a timely manner. Emphasis was placed on making sure every client had a positive experience in the studio and clear communication with my coworkers. As a Front Desk Associate, I checked in clients and made sure all of the spinning classes ran smoothly. My responsibilities included opening and closing the studio, scheduling classes for clients, answering the phone, taking payment from clients, and answering email inquiries in a timely manner. Emphasis was placed on making sure every client had a positive experience in the studio and clear communication with my coworkers.
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Cambia Health Solutions
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United States
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Wellness and Fitness Services
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700 & Above Employee
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B2B Marketing Intern
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Jun 2017 - Dec 2017
I created marketing campaign materials for the B2B marketing department, which included writing PSA scripts, creating PowerPoints, and assisting in graphic design work. I also assisted with writing copy for new marketing collateral, including posters, flyers and postcards. One of my most notable projects was writing 34 backgrounds and fast facts for trade associations insured by Regence BlueCross BlueShield to be used in a larger partner marketing plan. Another standout project I worked on was redesigning the marketing section of Cambia’s intranet website. Show less
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University of Oregon School of Law
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United States
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Higher Education
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1 - 100 Employee
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Student Office Assistant
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Sep 2016 - Jun 2017
I greeted all visitors of the law school, answered multi-line phones, and answered emails in a timely manner. Additional responsibilities included distributing mail, organizing documents and records, and performing filing, data entry, and copying duties. I also completed the inventory for the storage room, mail room, and faculty support desk; and assisted the faculty with various and diverse projects when needed. I greeted all visitors of the law school, answered multi-line phones, and answered emails in a timely manner. Additional responsibilities included distributing mail, organizing documents and records, and performing filing, data entry, and copying duties. I also completed the inventory for the storage room, mail room, and faculty support desk; and assisted the faculty with various and diverse projects when needed.
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Museum of Natural and Cultural History
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Eugene, Oregon
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Visitor Services Staff
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Oct 2015 - Jun 2017
At the Museum of Natural & Cultural History, I worked at the admissions desk and greeted all visitors of the museum, directed them to where they needed to go, answered incoming phone calls, and answered questions visitors had about the museum. I collected the admission fees from visitors and sold museum memberships. Additionally, I worked in the museum store, helping to sell the products on display and providing exceptional customer service. At the Museum of Natural & Cultural History, I worked at the admissions desk and greeted all visitors of the museum, directed them to where they needed to go, answered incoming phone calls, and answered questions visitors had about the museum. I collected the admission fees from visitors and sold museum memberships. Additionally, I worked in the museum store, helping to sell the products on display and providing exceptional customer service.
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Allen Hall Public Relations
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Supervisor
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Feb 2017 - May 2017
Promoted to an Account Supervisor in February 2017 after working as an Account Executive since September 2016. Additional responsibilities included communicating directly with our client, overseeing the team, scheduling team meetings, and meeting with AHPR leadership.
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Account Executive
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Sep 2016 - Feb 2017
Allen Hall PR is a PRSA nationally recognized student run public relations firm within the University of Oregon School of Journalism and Communication. My team's client was the Public Relations Society of America's Oregon chapter. We helped streamline the chapter merge between the Portland Metro, Eugene, and Salem chapters into the Oregon chapter. Main responsibilities included creating key messaging for the chapter, writing press releases, and drafting social media content.
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The International Wildlife Rehabilitation Council (IWRC)
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Marketing & Social Media Intern
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Jun 2016 - Sep 2016
During my internship with the IWRC, I developed a social media plan to expand outreach and awareness for the nonprofit organization. I managed all social media platforms, including Twitter and Facebook, and created an Instagram presence. Finally, I created social media templates for the staff to use to promote the IWRC with future endeavors. I posted on at least one form of social media each day. During my internship with the IWRC, I developed a social media plan to expand outreach and awareness for the nonprofit organization. I managed all social media platforms, including Twitter and Facebook, and created an Instagram presence. Finally, I created social media templates for the staff to use to promote the IWRC with future endeavors. I posted on at least one form of social media each day.
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Urban Waxx
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Retail
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1 - 100 Employee
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Guest Experience Manager
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Dec 2015 - Sep 2016
At Urban Waxx, I oversaw the client and event calendar of the salon and utilized SalonBooker and Spa software. My responsibilities included opening and closing the salon, scheduling appointments for guests, answering the multi-line phone, taking payment from guests, and answering email inquiries in a timely manner. Emphasis was placed on time management and clear communication with my coworkers. At Urban Waxx, I oversaw the client and event calendar of the salon and utilized SalonBooker and Spa software. My responsibilities included opening and closing the salon, scheduling appointments for guests, answering the multi-line phone, taking payment from guests, and answering email inquiries in a timely manner. Emphasis was placed on time management and clear communication with my coworkers.
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Ethos Magazine
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Public Relations Representative
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Sep 2015 - Jun 2016
Ethos is a nationally recognized, award-winning student publication at the University of Oregon. As a Public Relations representative for Ethos Magazine, I created original content to distribute across multiple social media channels to promote the magazine and bring readers to the Ethos website. Additionally, I helped promote the magazine by organizing 4 different events throughout the year, including UO Campus Block Party, with the goal of getting students and faculty more interested in the publication. Show less
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University of Oregon
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United States
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Higher Education
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700 & Above Employee
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Fraternity & Sorority Life Student Ambassador
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Oct 2015 - Apr 2016
At Fraternity & Sorority Life, I worked on various projects for the Director of FSL, including making excel spreadsheets and powerpoints and creating documents using InDesign. I managed all social media platforms for the FSL office, including Facebook and Twitter, and created an Instagram presence. During my time there I gained over 400 followers to the FSL Instagram. I worked in the front office greeting visitors, answering the phone, and answering email inquiries in a timely manner. I also performed filing, data entry, and copying duties when necessary. I acted as the "face" of Fraternity & Sorority Life and typically was the first point of contact for office visitors. Show less
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PathwayOregon Workshop Panelist
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Sep 2015 - Oct 2015
As a workshop panelist for PathwayOregon, I shared stories about my transition to the University of Oregon in front of 12 diverse groups of incoming PathwayOregon students and incoming freshmen. The goal of this workshop was to continue to foster a community of PathwayOregon students, and to help ease the transition of new students into the University of Oregon.
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Moss Street Children's Center
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Eugene, Oregon
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Teachers Aide
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Sep 2013 - Dec 2015
At Moss Street, I worked with children ages 3-5 in the “Redwing” classroom. My responsibilities included monitoring playtime indoors and outdoors, keeping children safe while playing, assisting in group activities and games, preparing meals, and helping children problem solve. I was promoted after 6 months of working at Moss Street, giving me more responsibility in the classroom. At Moss Street, I worked with children ages 3-5 in the “Redwing” classroom. My responsibilities included monitoring playtime indoors and outdoors, keeping children safe while playing, assisting in group activities and games, preparing meals, and helping children problem solve. I was promoted after 6 months of working at Moss Street, giving me more responsibility in the classroom.
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University of Oregon Lundquist College of Business
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United States
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Higher Education
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100 - 200 Employee
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Business Administration 101 Tutor
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Jan 2014 - Oct 2015
As a BA 101 tutor I helped tutor diverse individuals in a wide range of entry level business concepts, led large group presentations to explain key ideas; coached, guided, and empowered students to achieve optimum success, and proctored testing environments for the University of Oregon Lundquist College of Business. As a BA 101 tutor I helped tutor diverse individuals in a wide range of entry level business concepts, led large group presentations to explain key ideas; coached, guided, and empowered students to achieve optimum success, and proctored testing environments for the University of Oregon Lundquist College of Business.
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Journeys
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United States
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Retail
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700 & Above Employee
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Sales Associate
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Jul 2013 - Jan 2014
At Journeys, I greeted customers and provided personalized sales help, operated the cash register, stocked shelves, tracked inventory, and organized displays. I worked on commission incentives and became one of the highest selling employees while working there. At Journeys, I greeted customers and provided personalized sales help, operated the cash register, stocked shelves, tracked inventory, and organized displays. I worked on commission incentives and became one of the highest selling employees while working there.
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Education
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2013 - 2017
University of Oregon
Bachelor’s Degree, Public Relations, International Studies, German, Business -
2016 -
Freie Universität Berlin
German Language and Literature
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