Lina Yakunina

Product Marketing Manager at Gmelius
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Contact Information
us****@****om
(386) 825-5501
Location
Geneva, Geneva, Switzerland, CH
Languages
  • Russian Native or bilingual proficiency
  • English Full professional proficiency
  • French Professional working proficiency

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Bio

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Gregory Flipo

Lina is a poised professional who brings tremendous enthusiasm and energy to work. It was a pleasure to work with her developing Sikana and I know she will be a great asset to her future colleagues. I saw her evolving quickly through different positions. She proved that she can endorse management position in a multicultural environment to develop project from A to Z. Her hard work, leadership and deep comprehension of business was recognized by all the company. Lina is a really smart person to build top projects. Hope to work with her again soon

Lindsay Young

Lina is an amazing project manager--always organized, never missed a deadline, and ensured that every project delivered was above the client's expectations. Lina automatically takes the initiative to problem solve any situation immediately, and she thoroughly engages in the creative process of a project from start to finish. Lina was an incredible contributor and valued member on our team, and I wouldn't hesitate to work with her again.

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Credentials

  • The Online Marketing Fundamentals
    Google
    Oct, 2017
    - Nov, 2024
  • Digitt Test
    alternative Digitale
    Jan, 2017
    - Nov, 2024
  • Google Analytics for Beginners
    Google
    Feb, 2018
    - Nov, 2024

Experience

  • Gmelius
    • Switzerland
    • Software Development
    • 1 - 100 Employee
    • Product Marketing Manager
      • Oct 2018 - Present

      Gmelius is the first 360° email collaboration platform that gives your team the collaboration they're missing with the visibility you need, all from your team’s inbox. Guaranteed to save you hours and increase email response rates, over 280,000 workers now have complete control of their inboxes.As a Product Marketing Manager I'm responsible for:• Creating and executing marketing strategies to drive awareness, engagement, and product adoption, through newsletters, in-app product updates, sales enablement collaterals, webinars, blog posts, and social media platforms• Supporting the go-to-market strategies in close collaboration with other departments by leading and executing communication campaigns around new features and integrations• Continuously studying the competitive marketing landscape, leveraging data and insights as well as closely collaborating with other departments to ensure product and customer success efforts towards delivering an engaging user experience

  • GirlsinTechSwitzerland
    • Switzerland
    • Non-profit Organizations
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Oct 2021 - Present

      I'm engaged with voluntary work at the non-profit organization, Girls in Tech Switzerland, as a Digital Marketing Manager, being responsible for content creation and optimization.Our mission is to eliminate the gender gap in tech by attracting and retaining women in the industry. We are achieving this mission by providing learning and networking experiences, creating a diverse community, and highlighting role models. I'm engaged with voluntary work at the non-profit organization, Girls in Tech Switzerland, as a Digital Marketing Manager, being responsible for content creation and optimization.Our mission is to eliminate the gender gap in tech by attracting and retaining women in the industry. We are achieving this mission by providing learning and networking experiences, creating a diverse community, and highlighting role models.

  • Empowerment Lab
    • Switzerland
    • Non-profit Organizations
    • 1 - 100 Employee
    • Mentor
      • Jun 2018 - Feb 2019

      The mission of Empowerment Lab is to empower girls and women with the core skills of the 21st century such as creativity, technology and life-long learning.• Planned, developed and delivered content in order to attract more girls to the program and to build the community of girls online • As a part of the We-Mentoring program I was supporting mentees in building creative skills by encouraging self-directed learning *This job was delivered on a voluntary basis The mission of Empowerment Lab is to empower girls and women with the core skills of the 21st century such as creativity, technology and life-long learning.• Planned, developed and delivered content in order to attract more girls to the program and to build the community of girls online • As a part of the We-Mentoring program I was supporting mentees in building creative skills by encouraging self-directed learning *This job was delivered on a voluntary basis

  • Streetbees
    • United Kingdom
    • Market Research
    • 100 - 200 Employee
    • Community Manager
      • Sep 2017 - Jul 2018

      Streetbees is an international Market Research startup. It connects clients with real people on the ground to gather real-time insights. With the power of Artificial Intelligence and geolocation technology, Streetbees collects data from anyone, anywhere in the world in an affordable way.Streetbees community – currently standing at over 200,000 people across 87 countries – love to have their opinion heard. From consumer trends to current affairs, they complete conversational surveys via our app, and help our clients (Coca-Cola, L’Oréal, Nestlé and more) break new ground across global markets while doing so.As a Community Leader for Russia I was responsible for:• Managing a team of 30 City Leaders whose main responsibility is to attract new app users• Activating and enlarging the Streetbees Russian community through creating and managing a user acquisition strategy (11K+ active users starting from September 2017)• Creating the Social Media strategy and managing the social media pages for Streetbees in Russia (Instagram, Facebook, Vkontakte, Odnoklassniki)• Providing project management support and delivery to London HQ team

  • The Wedge
    • Design
    • Business Partner
      • Feb 2017 - Sep 2017

      The Wedge is a digital creative studio that partners with startups and small businesses to provide them design services such as branding, user experience and product design. We design not only products that are functional but that also deliver great customer experience. We are inspired by nature, technology and bold ideas.In today’s world, engineering alone is not enough to differentiate yourself and become a market leader. We see design as a business tool that can help you stand out and achieve your goals early on.As a final master project with 2 other friends we created the Wedge.While working on the business plan, I:• Analyzed the current market trends, focusing on the French and European markets in general• Developed Sales and Marketing strategies

  • BETC Digital
    • France
    • Advertising Services
    • 1 - 100 Employee
    • Junior Digital Consultant - Explora by EDHEC
      • Sep 2016 - Jan 2017

      Explora by EDHEC is a highly selective digital fast-track training program. • Client: BETC DIGITAL for Valrhona (premium B2B chocolate brand)• Objective: Increase customer engagement• Working-on aspects: Analyzed the market and the needs of our client, determined the main KPIs, ran deep interviews with potential users, identified user journeys• Final output: Created the complete application design and built the prototype of the application. You can see it here: http://bit.ly/2lPdRMw

  • Sikana
    • France
    • E-Learning Providers
    • 1 - 100 Employee
    • Project Manager
      • Jul 2015 - Jul 2016

      Sikana is an international EdTech startup with the mission to empower every individual to lead a fulfilled, independent and dignified life by providing free educational and vocational videos in 12 languages. Sikana also aims to foster local initiatives by harnessing new technology and sharing knowledge, giving voices to the communities and equipping them with the learning resources and the tools they need to help them grow.• Built and maintained a community of 200+ Russian speaking volunteers online and offline• Planned and implemented diffusion strategy that included active community interaction as well as SEO and SMM strategies taking into account specifications of each targeted country/language• Managed weekly content on the website and 6 social media accounts for Russian speaking countries (YouTube, Facebook, Vkontakte, Odnoklassniki, Instagram, Google+)• Established connections with various NGOs, foundations, schools and universities for the diffusion• Maintained monthly project budget and organized events• Created an internal company website to distribute company news and announcements in order to increase transparency and improve employee engagement across multiple offices; wrote and posted weekly news on this website• Tailored new programs according to the partners' needs and Sikana's mission and values• Proofread tutorials' scripts and website content

Education

  • EDHEC Business School
    Master's degree, Marketing/Marketing Management, General
    2016 - 2017
  • EDHEC Business School
    Master's degree, Business Administration and Management, General
    2014 - 2015
  • Lomonosov Moscow State University (MSU)
    Bachelor of Economics, Economics
    2010 - 2014
  • Ecole de Management de Normandie
    Bachelor's degree - exchange student, Marketing and International Affairs
    2013 - 2013

Community

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