Lina Trujillo Duque
Senior Consultant in People & Organization at Virtus Partners- Claim this Profile
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Inglés Native or bilingual proficiency
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Francés Elementary proficiency
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Spanish Native or bilingual proficiency
Topline Score
Bio
Credentials
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Certified Professional Co-Active Coach (CPCC)
Co-Active Training InstituteAug, 2022- Nov, 2024 -
Hogan Assessments
Hogan Assessment Systems / Thuoper America LatinaSep, 2019- Nov, 2024
Experience
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Virtus Partners
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Chile
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Business Consulting and Services
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1 - 100 Employee
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Senior Consultant in People & Organization
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May 2018 - Present
My scope of work are the people and the organizational development in strategy projects and projects with family enterprises. I focus on the assessment and development of leaders, teams and HR. Complementarily, I incorporate an understanding of the organizational culture and strategies for change management. I have participated in projects in Ecuador, the Dominican Republic, Mexico and Colombia in industries such as Banking, Manufacturing, Retail, Health and Family Business Groups. Also, I was part of the firm's team that developed projects in collaboration with the Cambridge Family Enterprise Group (CFEG) based in Boston, USA.Leadership Development Interventions: 360 ° Assessments, Hogan Assessments, and defining Development Plans with First-Level LeadersInterventions in high-performance teams: Team effectiveness diagnosis, workshops and off-sites to approach high-performance teams, support the implementation of new team dynamics in Management teams and multi-area teamsInterventions for Human Resources: Construction of the HR strategic plan and presentation of it to the Board of Directors, diagnosis of the organizational culture, understanding of the organizational model as main source for the definition of a new organizational structure, design of the cascade-down communication strategy of the organizational strategic plan, and support for its implementation at different levels of the organizationInterventions in Family Business Groups: Facilitation of conversations for the construction of the family protocol, assessment and mapping of talent in the next generation, support in facilitating workshops on corporate and family governance, design and implementation of a mentorship programs and training program for next generations
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Takami
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Colombia
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Food and Beverage Services
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100 - 200 Employee
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Director of Human Talent
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Jun 2013 - Dec 2015
Takami is a fine-dinning and fast food restaurant group in Bogota. Currently has 10 brands represented in 22 different sites around the city. In the past years, the company has faced an exponential growth, by going from 280 employees in 2013 to almost 700 in 2015, and this growth represented an important challenge in my position. Consequently, I led and conducted the human resource processes of: recruiting and selection, performance evaluation and career development. To develop these processes, applied interviews, trial period evaluations, performance evaluations, salary changes, talent mapping, promotions and personnel follow-up with people at all levels in the organization. I also applied the nine-box grid talent methodology and created job descriptions for some of the company's brands. I made a diagnosis of the compensation system used in the organization. I designed an employee evaluation questionnaire based on personal characteristics rather than technical capabilities and coached managers on how to give timely and appropriate feedback. In addition to this, I did workforce planning and created metrics to forecast on employees and recruitment strategies and goals needed for the opening of new restaurants. I led 2 people in charge of recruitment and hiring details for new hires. My position demanded me synergic teamwork with the Director of labour issues, Director of Organisational Culture, Managers of all 10 brands, culinary schools and recruitment agencies.
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Quala
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Panama
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Food and Beverage Manufacturing
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700 & Above Employee
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Consultant in Marketing Research
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Sep 2009 - May 2013
Quala is a consumer goods multinational company with Headquarters based in Colombia. Marketing Research is practiced in-house and supports marketing and R&D as main clients. Throughout my experience in Quala, I had the opportunity to occupy various roles inside in the marketing research department, such as: junior consultant, consultant, senior consultant and Head of marketing research in Quala Ecuador. I developed a synergic teamwork with the department of marketing and research & development of products by offering the consumer's perspective and insights when planning and making strategic marketing and sales decisions about the brands. I applied and developed research methodologies such as interviews, surveys and focus groups in order to provide qualitative and quantitative accurate data about consumer preferences about products and marketing strategies. I led the development of partnerships with external marketing research agencies in Colombia. I led the standardization of marketing research methodologies to be applied in Colombia, Ecuador, Peru and Mexico. And I integrated a quarterly report about advertising campaigns from different countries of operation to identify relevant guidelines for advertising campaigns in the company. As Head of marketing research in Quala Ecuador I led a group of 6 people, supporting and advising on the design, application and interpretation of marketing research methodologies for different products in the country. I supervised the budget of the department. I did workforce analysis and created a new structure to increase the effectiveness of the marketing research department.
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Compensar
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Colombia
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Individual and Family Services
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700 & Above Employee
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Facilitator of Personal Growth
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Jun 2009 - Dec 2009
Through Compensar, the Belcorp Foundation developed a program called "Tejedoras de Sueños" (Dream Weavers). The program was directed to women in slums in Bogotá. I designed and developed the personal growth module for one area of the city. The aim of the workshops was to address critical moments in women's lives to empower them to achieve personal goals. Through Compensar, the Belcorp Foundation developed a program called "Tejedoras de Sueños" (Dream Weavers). The program was directed to women in slums in Bogotá. I designed and developed the personal growth module for one area of the city. The aim of the workshops was to address critical moments in women's lives to empower them to achieve personal goals.
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Education
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2016 - 2017
Teachers College of Columbia University
Master’s Degree, Social organizational psychology -
2004 - 2009
Pontificia Universidad Javeriana
Bachelor’s Degree, Psychology -
1991 - 2004
Colegio Anglo Colombiano
International Baccalaureate (IB)
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