Lina Maria Martínez Lucena

Consultor at Bain & Company
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Contact Information
Location
Bogota, D.C., Capital District, Colombia, CO
Languages
  • Español Native or bilingual proficiency
  • Inglés Native or bilingual proficiency
  • Portugues Professional working proficiency

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Credentials

  • Scrum Foundation Professional Certificate (SFPC)
    CertiProf
    Aug, 2020
    - Sep, 2024
  • Scrum Master Professional Certificate (SMPC)
    CertiProf
    Aug, 2020
    - Sep, 2024
  • Scrum Product Owner Professional Certificate (SPOPC)
    CertiProf
    Aug, 2020
    - Sep, 2024
  • Intelligence Tools for the Digital Age
    Coursera
    May, 2020
    - Sep, 2024

Experience

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Consultor
      • Oct 2022 - Present
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Account Relationship Manager
      • Apr 2022 - Oct 2022

    • Associate Managing Consultant
      • Sep 2020 - Apr 2022

    • Colombia
    • Airlines and Aviation
    • 700 & Above Employee
    • Direct Sales and Strategy Manager
      • Jan 2020 - Sep 2020

      Responsible for defining and executing sales strategy in Colombia. Also responsible for channel mix follow up to reach budget goals, align sales team and guarantee efficient sales´ processes. Responsible for offline direct sales, Exclusive Representatives (franchises), PYMES (small companies) and MICE.

    • Strategic Projects Manager
      • Jun 2016 - Jan 2020

      Responsible for leading, developing, implementing, and monitoring the different projects and strategic initiatives of the business group, affiliates, internal and external clients, defining the scope, deliverables, resources, and budget control. Also responsible for defining activities and schedule, identifying and controlling risks in order to guarantee improvement in operational and supplied service results, monitoring client satisfaction, and tracking the profitability for each of the business units. In charge of leading the assigned teams for each project. Show less

    • Corporate Performance Manager
      • May 2013 - Jun 2016

      Responsible for defining, managing, and monitoring individual objectives for directors and vice-presidents by creating KPI dashboards in order to guarantee the alignments of their objectives with the company’s goals. Additionally, responsible for structuring a development plan for each of the employees (110 people), manage the Incentive Executive Program (600 people), and generate system alerts that allowed making timely decisions to redefine the company’s strategy and/or the incentive program. Directly in charge of 3 people and 10 people indirectly. Show less

    • International and Regional Corporate Segment Coordinator
      • Mar 2008 - Sep 2011

      Responsible for designing, structuring, and developing commercial plans for the corporate segment for enterprise clients in Latin America. Also responsible for leading negotiations with each client, establishing price and discount guidelines and parameters, while considering and prioritizing commitment with commercial agreements. Responsible for designing, structuring, and developing commercial plans for the corporate segment for enterprise clients in Latin America. Also responsible for leading negotiations with each client, establishing price and discount guidelines and parameters, while considering and prioritizing commitment with commercial agreements.

    • Business Intelligence Analyst
      • Jan 2007 - Mar 2008

    • International Sales Analyst
      • Oct 2005 - Jan 2007

Education

  • IE (Instituto de Empresa)
    International MBA
    2011 - 2012
  • Pontificia Universidad Javeriana
    Bachelor of Industrial Engineering
    2000 - 2005
  • Colegio Santa Francisca Romana
    Bachiller
    1987 - 2000

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