Lina Maria Serna

Co-founder & Project Manager at Abaín Colombia
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Contact Information
us****@****om
(386) 825-5501
Location
Bogota, D.C., Capital District, Colombia, CO
Languages
  • Lengua de Señas Colombiana Elementary proficiency
  • Inglés Professional working proficiency
  • Español Native or bilingual proficiency

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Sebastián Chavez

Gran líder y una visión integral del futuro. Sabe como crear servicios que tengan impacto y ayuden a la rentabilidad de la organización.

Daniela Bernal Delgado

¡Una gran líder y profesional! Desde Radio Terrícola ha contribuido al abordaje de la discapacidad desde un enfoque psicosocial y de derechos. Su trabajo es una muestra de compromiso, pasión y mejora constante.

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Credentials

  • Educational Leadership Certificate
    Origen Red de Liderazgo
    Aug, 2023
    - Nov, 2024
  • EFSET English Certificate 51/100 (B2 Upper Intermediate)
    EF Standard English Test (EF SET)
    Jul, 2023
    - Nov, 2024
  • Nonprofit Management
    PeaceWorks Sweden
    Jun, 2020
    - Nov, 2024
  • Human Rights
    Cruz Roja Colombiana Seccional Cundinamarca y Bogotá
    Feb, 2017
    - Nov, 2024
  • Storytelling
    Acumen
    Mar, 2015
    - Nov, 2024

Experience

    • Colombia
    • Education
    • 1 - 100 Employee
    • Co-founder & Project Manager
      • May 2019 - Present

      I am in charge of creating communication strategies for the positioning of the organization through digital channels, media, social networks and face-to-face events/campaigns. This includes the management of alliances and the generation of digital content. I design and manage social projects for educational and digital inclusion aimed at people with disabilities in Colombia. In 4 years I have led 9 projects with partners from the Colombian public sector and the international cooperation… Show more I am in charge of creating communication strategies for the positioning of the organization through digital channels, media, social networks and face-to-face events/campaigns. This includes the management of alliances and the generation of digital content. I design and manage social projects for educational and digital inclusion aimed at people with disabilities in Colombia. In 4 years I have led 9 projects with partners from the Colombian public sector and the international cooperation sector. I carry out virtual and face-to-face training in digital communication, radio, journalism, leadership and creative thinking, to young people and adults with intellectual, visual and multiple disabilities. I give talks and conferences on inclusive communication for people with disabilities, mainly in media and universities such as Uniminuto, CESA, FUCS and Universidad de La Sabana. Show less I am in charge of creating communication strategies for the positioning of the organization through digital channels, media, social networks and face-to-face events/campaigns. This includes the management of alliances and the generation of digital content. I design and manage social projects for educational and digital inclusion aimed at people with disabilities in Colombia. In 4 years I have led 9 projects with partners from the Colombian public sector and the international cooperation… Show more I am in charge of creating communication strategies for the positioning of the organization through digital channels, media, social networks and face-to-face events/campaigns. This includes the management of alliances and the generation of digital content. I design and manage social projects for educational and digital inclusion aimed at people with disabilities in Colombia. In 4 years I have led 9 projects with partners from the Colombian public sector and the international cooperation sector. I carry out virtual and face-to-face training in digital communication, radio, journalism, leadership and creative thinking, to young people and adults with intellectual, visual and multiple disabilities. I give talks and conferences on inclusive communication for people with disabilities, mainly in media and universities such as Uniminuto, CESA, FUCS and Universidad de La Sabana. Show less

    • United Kingdom
    • Non-profit Organizations
    • 300 - 400 Employee
    • Inclusion and Disability Ambassador
      • Jun 2022 - Present

      I was selected as 1 of the 3 outstanding social entrepreneurs among 696 young people from 96 countries, thanks to the Action for Inclusion scholarship to attend the One Young World Summit in Manchester, UK representing Abaín Colombia. I was selected as 1 of the 3 outstanding social entrepreneurs among 696 young people from 96 countries, thanks to the Action for Inclusion scholarship to attend the One Young World Summit in Manchester, UK representing Abaín Colombia.

    • Colombia
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Web Editor & Journalist
      • Oct 2018 - Nov 2020

      I was in charge of the complete edition of journalistic content for the digital newspaper www.elcampesino.co (a newspaper founded in 1958 and relaunched digitally in 2013). I led face-to-face training in rural communication and journalism, aimed at young peasants in rural schools and schools in 4 departments: Caquetá, Chocó, Boyacá and Cundinamarca. In addition, I conducted training in digital skills for radio station operators in rural areas of Colombia. I organized the 2nd… Show more I was in charge of the complete edition of journalistic content for the digital newspaper www.elcampesino.co (a newspaper founded in 1958 and relaunched digitally in 2013). I led face-to-face training in rural communication and journalism, aimed at young peasants in rural schools and schools in 4 departments: Caquetá, Chocó, Boyacá and Cundinamarca. In addition, I conducted training in digital skills for radio station operators in rural areas of Colombia. I organized the 2nd version of the Photography Contest "the field counts", reaching the sponsorship of several partners from the private and educational sector (Universities). In addition, I designed numerous digital campaigns in commemoration of the National Day of the Farmer, among them: "Pregoneros del campo". Show less I was in charge of the complete edition of journalistic content for the digital newspaper www.elcampesino.co (a newspaper founded in 1958 and relaunched digitally in 2013). I led face-to-face training in rural communication and journalism, aimed at young peasants in rural schools and schools in 4 departments: Caquetá, Chocó, Boyacá and Cundinamarca. In addition, I conducted training in digital skills for radio station operators in rural areas of Colombia. I organized the 2nd… Show more I was in charge of the complete edition of journalistic content for the digital newspaper www.elcampesino.co (a newspaper founded in 1958 and relaunched digitally in 2013). I led face-to-face training in rural communication and journalism, aimed at young peasants in rural schools and schools in 4 departments: Caquetá, Chocó, Boyacá and Cundinamarca. In addition, I conducted training in digital skills for radio station operators in rural areas of Colombia. I organized the 2nd version of the Photography Contest "the field counts", reaching the sponsorship of several partners from the private and educational sector (Universities). In addition, I designed numerous digital campaigns in commemoration of the National Day of the Farmer, among them: "Pregoneros del campo". Show less

  • Fundación FIDES
    • Bogotá D.C., Colombia
    • Content Manager (Internship)
      • Oct 2016 - Jul 2017

      I designed the digital content strategy to make the Foundation's sports and cultural programs visible. This included social media management, email marketing and website administration. I coordinated the communications committee for the Ibero-American Special Olympics in Colombia in 2016, managing to promote the opening event in the TOP 10 hashtags featured on Twitter. I made the radio production of the RCN program a special world, incorporating the active participation of young… Show more I designed the digital content strategy to make the Foundation's sports and cultural programs visible. This included social media management, email marketing and website administration. I coordinated the communications committee for the Ibero-American Special Olympics in Colombia in 2016, managing to promote the opening event in the TOP 10 hashtags featured on Twitter. I made the radio production of the RCN program a special world, incorporating the active participation of young people with disabilities with stories told by themselves. Show less I designed the digital content strategy to make the Foundation's sports and cultural programs visible. This included social media management, email marketing and website administration. I coordinated the communications committee for the Ibero-American Special Olympics in Colombia in 2016, managing to promote the opening event in the TOP 10 hashtags featured on Twitter. I made the radio production of the RCN program a special world, incorporating the active participation of young… Show more I designed the digital content strategy to make the Foundation's sports and cultural programs visible. This included social media management, email marketing and website administration. I coordinated the communications committee for the Ibero-American Special Olympics in Colombia in 2016, managing to promote the opening event in the TOP 10 hashtags featured on Twitter. I made the radio production of the RCN program a special world, incorporating the active participation of young people with disabilities with stories told by themselves. Show less

    • Colombia
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Communications Advisor
      • Jan 2013 - Oct 2016

Education

  • Universidad de La Sabana
    Bootcamp Digital Marketing, Marketing
    2023 - 2023
  • UNIMINUTO Colombia
    Social communicator and Journalist, 4.3/5.0
    2013 - 2018
  • Harvard Kennedy School
    Nonprofit Management and Leadership Webinar, Business Administration and Management, General
    2021 -
  • UNIMINUTO Colombia
    Introduction to research methodology - Summer school, Gestión de la investigación y del desarrollo
    2018 -

Community

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