Communications Management

• Feb 2021 - Present

Communications

• Dec 2017 - Present

Corporate Communications, Crisis Management, Internal Communications

Consultant

• Apr 2015 - Present

• Served as the key copywriter for press releases, advertorials, executive speeches, briefing books, e-newsletters, intelligence reports and social media articles, etc.; • Supervised team members’ Chinese copywriting and managed the native speakers’ English copywriting; • Worked out the communication strategy and storyline, identified the effective media and KOL as well as developed press kits for outreach campaigns; • Developed the systematic crisis management procedures and toolkits, including predictive analytics, intelligence, preparedness, and precision response; • Managed the third party agencies for media monitoring on traditional and social media channels to identify and follow up sensitive issues; • Developed and implemented spokesperson media communications training strategic initiatives and programs; • Coordinated with clients, team members and third party partners to organize projects and implement action plan; Client portfolio: Porsche China, Mercedes Benz (Beijing), Volkswagen Import China, Volkswagen Group China Show less

Communication Specialist

• Jul 2011 - Apr 2015

• Served as the chief editor for drafting, designing and publishing employee journals, corporate brochures, advertising, posters, marketing collaterals, byline articles, as well as intranet and web promotions, etc. • Provided on-air and in-person interviews for senior executives, managers, experts and frontline staff from all functions across the company; • Planned, executed and managed cross-functional projects by successfully partnering with team members from Expertise, Operation, Marketing and Procurement; • Participated in planning, organizing and implementing annual management conference, biannual nationwide employee town hall meeting and ensured these events effective and focused; • Facilitated HR team in employee recruitment, engagement, development and retention programs, etc. Show less

Intern

• Jul 2010 - Dec 2010

- Conduct interpretation and translation work for the technical team; - Establish data base through researching small and medium sized German companies in Tianjin to analyze competitors’ advantage. - Conduct interpretation and translation work for the technical team; - Establish data base through researching small and medium sized German companies in Tianjin to analyze competitors’ advantage.