Lina Garcia

Ecommerce Business Owner at Espaxial
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Contact Information
us****@****om
(386) 825-5501
Location
Cuauhtémoc, Mexico City, Mexico, MX

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Experience

    • Mexico
    • Entertainment Providers
    • 1 - 100 Employee
    • Ecommerce Business Owner
      • Mar 2023 - Present

      • In case of boredom visit our online store and buy the coolest board games in the universe. At espaxial.com you will find +300 titles of all kinds: strategy, resource management, family, abstract, territory occupation, hidden roles, solo mode, base games + expansions... • We ship to all of Mexico 🇲🇽 • In case of boredom visit our online store and buy the coolest board games in the universe. At espaxial.com you will find +300 titles of all kinds: strategy, resource management, family, abstract, territory occupation, hidden roles, solo mode, base games + expansions... • We ship to all of Mexico 🇲🇽

    • Mexico
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Head of Sales and Customer Service
      • Mar 2022 - Present

      www.abclogistica.mx • Increased 17% containers per week Q1-2023 vs Q1-2022 • Increased 28% Added value services revenue (labeling, packaging) • Reduced CAC 63%, CPC 44%, CPL 38%, 2022 vs 2021 • Increased traffic website 22%, improved retention time on website from 12 - 50 secs in 5 months (2022) • Developed KPIs dashboards for Customer Service and Operations to support the decision-making process (Google Data Studio) • Design and follow up of training program (Personally conductud 2 programs: Google sheets and Logistics basics from beginner to advanced) • Ensure delivery of services that help customers to enhance their logistics • Drive outbound marketing initiatives and implement marketing strategies alongside with mkt team Show less

    • Mexico
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • IT Product & Digital Manager
      • Jan 2020 - Mar 2022

      • Project management and digital marketing for 3 brands • Increased sales of digital healthcare cards in 114% from 2019 to 2020 and 35% from 2020 to 2021 • Reduced CPA from $17 usd to $8 usd in 2020 • Increased traffic to website 40% in 2020 • Launched 2 bots and open a new channel for sales via messenger & WhatsApp bots within 2 months • Managed the building of 2 tele health platforms and the integration of 2 bots with an omnichanel platform • Growing sales trough digital channels: Apps, Websites and Affiliates Show less

    • Mexico
    • Wellness and Fitness Services
    • 300 - 400 Employee
    • Project Management Officer
      • Oct 2018 - Jan 2020

      • Creation of PMO (Project Management Office) for the IT Department • Project, format and process standardization • Project status reporting (30+). Budget: USD $20M+ • IT projects including software implementation and upgrade (CRM, ERP, BI Platforms), APPs development, infrastructure and Telecom • Project Management team support • Creation of PMO (Project Management Office) for the IT Department • Project, format and process standardization • Project status reporting (30+). Budget: USD $20M+ • IT projects including software implementation and upgrade (CRM, ERP, BI Platforms), APPs development, infrastructure and Telecom • Project Management team support

    • Colombia
    • Information Technology & Services
    • 1 - 100 Employee
    • Business Development Manager
      • Jan 2018 - Mar 2019

      • Validation of commercial feasibility for information security services and set up the company in Mexico in 3 months • Opened 13 clients in FY2018 (Finance, insurance & automotive sectors) • Services adaptation to local market • Creation and structuring strategy to approach companies in several economic sectors • Negotiation of commercial terms and proposals • Validation of commercial feasibility for information security services and set up the company in Mexico in 3 months • Opened 13 clients in FY2018 (Finance, insurance & automotive sectors) • Services adaptation to local market • Creation and structuring strategy to approach companies in several economic sectors • Negotiation of commercial terms and proposals

    • Colombia
    • Computer Hardware Manufacturing
    • 1 - 100 Employee
    • Country Manager India
      • Apr 2017 - Dec 2017

      • Project budget management • Design of the B2B and B2C handling strategy • Coordination of digital platform adaptation • Landing of two vital product distributors (New Delhi and Bangalore) • Conducted a market research in Private (APS and BPS) and Government Schools and develop the business strategy according to the results • Negotiate, analyze and prepare Memorandum of Understanding, Purchase Order Agreements and Cost Control Budgets • Project budget management • Design of the B2B and B2C handling strategy • Coordination of digital platform adaptation • Landing of two vital product distributors (New Delhi and Bangalore) • Conducted a market research in Private (APS and BPS) and Government Schools and develop the business strategy according to the results • Negotiate, analyze and prepare Memorandum of Understanding, Purchase Order Agreements and Cost Control Budgets

    • Telecommunications
    • 400 - 500 Employee
    • Senior Consultant
      • May 2014 - May 2016

      • Implemented strategies to increase sales and gain more customers • Contacted potential clients about product portfolio, handled customer feedback and provided effective solutions to customer issues • Accountable for generating more than $350,000 in sales during FY2014 • Implemented strategies to increase sales and gain more customers • Contacted potential clients about product portfolio, handled customer feedback and provided effective solutions to customer issues • Accountable for generating more than $350,000 in sales during FY2014

    • Colombia
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Spare Parts Manager - Project Manager
      • Jul 2011 - May 2012

      • Creation of the assembly department in 3 months • Reached USD$270,000.00 revenue in 5 months • Management of a 27 member interdisciplinary team • Financial projection, budget management • Creation of the assembly department in 3 months • Reached USD$270,000.00 revenue in 5 months • Management of a 27 member interdisciplinary team • Financial projection, budget management

    • Colombia
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Sales and Marketing Manager
      • Jul 2008 - Oct 2010

      • Increased territorial sales from USD$5.7 million to USD$8.2 million in 2010 • Managed cross-functional team of 17 people (Sales and marketing) • Creation of the Accessories Department: financial projection, sales strategies and staff training • Increased territorial sales from USD$5.7 million to USD$8.2 million in 2010 • Managed cross-functional team of 17 people (Sales and marketing) • Creation of the Accessories Department: financial projection, sales strategies and staff training

Education

  • Universidad EAN
    Specialist in Finance Management, Finance, General
    2015 - 2016
  • Universidad EAN
    Specialist in Project Management, Project Management
    2014 - 2015

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