Experience

Casall

• Sweden
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Head of Assortment & Buying

  • Aug 2021 - Present



H&M

• Belgium
• Construction

• E-commerce Manager Business Unit Kids

  • Nov 2020 - Aug 2021

• Global omni assortment & buying manager Girls collection (Division manager)

  • Aug 2018 - Nov 2020

  Responsible for Leading, Setting & implementing goals; short- and long term; from Selling goals to sustainability & HR. Leading the creation, planning and buying of the assortment on both strategic and operational level. Driving Digital shift in selling, processes and organization.

• Global omni assortment & buying manager Kids complements (Division manager)

  • May 2016 - Aug 2018

  Global Assortment and Buying Manager for Childrenwear categories Shoes, Denim, Accessories, Sports and Swim. Responsible for creating, planning and buying the global childrens assortment in all channels.

• Head of Online, Buying Office

  • Oct 2011 - Aug 2016

  Responsible for setting strategic direction for digital channel assortment and online business for H&M as a whole together with all functions at H&MStrategic commercial plan based on collection, fast fashion and sales expectations for all customers (ladies, men, youth and children)Building brand book and commercial handbook

• Development Manager Online

  • Mar 2011 - Sep 2011

• Online Manager, Ladies

  • Jan 2009 - Feb 2011

• Division Controller, Ladies

  • Mar 2007 - Jan 2009

• Business Controller

  • Feb 2004 - Feb 2007

• Buying Assistant, Kids

  • Oct 2003 - Jan 2004



IKEA

• Netherlands
• Retail
• 700 & Above Employee

• Deputy Head of Administration / Security Manager

  • Aug 2002 - Sep 2003



Hettich International

• India
• Appliances, Electrical, and Electronics Manufacturing

• Market Research

  • Jun 2001 - Jul 2002