lina chang
Brand Manager at PT Sanghiang Perkasa - Kalbe Nutritionals- Claim this Profile
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Bio
Experience
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Sanghiang Perkasa Pt
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Indonesia
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Dairy Product Manufacturing
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100 - 200 Employee
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Brand Manager
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Jul 2019 - Present
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DKSH
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Switzerland
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Professional Services
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700 & Above Employee
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Business Manager FMCG
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Oct 2016 - Dec 2018
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Martha Tilaar Group
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Indonesia
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Personal Care Product Manufacturing
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100 - 200 Employee
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Product Manager Biokos
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Jul 2014 - Sep 2016
Managing new product development from creating product concept, conducting market research, paneling, and launching preparation. • Developing communications plan (digital, print Ad, community, in store, open booth and event) for new and existing product. • Proposing and managing annual budget for productand handling day to day marketing activitiesincluding supplier and agencies.
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Junior Product Manager Sariayu
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Nov 2012 - Jun 2014
• Managing new product development from creating product concept, conducting market research, paneling, and launching preparation. • Developing communications plan (digital, print Ad, community, in store, open booth and event) for new and existing product. • Proposing and managing annual budget for productand handling day to day marketing activitiesincluding supplier and agencies.
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SOHO Global Health
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Indonesia
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Pharmaceutical Manufacturing
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500 - 600 Employee
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International product executive
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Oct 2010 - Oct 2012
• Exploring, coordinating and preparing new product launching in some countries, especially South East Asia based on trusted source such as market survey information, internet, seminar, exhibition, literature exploration, Nielsen data, etc. • Analyzing obtained data and information for then recommending product strategy e.g.: product positioning, pricing strategy, promotion program • Maintaining, growing the sales of existing product and make a good planning on what program or promotion need to be done to increase the product demand including Promotional tools arrangement started by creating the idea, promotion material design concept until promotional material production. • Providing training product knowledge to sales and medical representative team. • Providing report regarding country sales performance and activity that been done in the country and the analysis of activity result to the product sales to the Regional Manager.
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Education
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univeritas trisakti jakarta
Magister Management, Marketing -
Universitas Sanata Dharma Yogyakarta
Apoteker, Farmasi