Lina Appelgren
Marketing Director at Nordiska Galleriet- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Johan Gerdin
If you are on the lookout for a great person to hire or to make contact with you have made a terrific decision clicking your way onto Lina Appelgrens profile. This is why. During a school project that I was involved in called Don’t tell Ashton ( if you haven’t heard of it check it at http://vimeo.com/14796719 ) Lina came on as a production manager. She entered the project half way in, a very unpleasant and chaotic phase to describe it at the least. For many reasons the entire project was on the binge of going down the drain. I will be forever impressed with the way Lina came on board at that stage, not knowing any of the rest of us, being the very force that turned the ship around and making every involved person deliver. She has got discipline (not the angry German style but a more down to earth approach) and determination along with creativity and a strong charisma. Combined skills that makes a production manager any agency would benefit hugely from. When looking back on the fantastic journey that the Don’t tell Ashton project was I thank Lina because I know that she was the key to make it all happen. Thanks
Johan Gerdin
If you are on the lookout for a great person to hire or to make contact with you have made a terrific decision clicking your way onto Lina Appelgrens profile. This is why. During a school project that I was involved in called Don’t tell Ashton ( if you haven’t heard of it check it at http://vimeo.com/14796719 ) Lina came on as a production manager. She entered the project half way in, a very unpleasant and chaotic phase to describe it at the least. For many reasons the entire project was on the binge of going down the drain. I will be forever impressed with the way Lina came on board at that stage, not knowing any of the rest of us, being the very force that turned the ship around and making every involved person deliver. She has got discipline (not the angry German style but a more down to earth approach) and determination along with creativity and a strong charisma. Combined skills that makes a production manager any agency would benefit hugely from. When looking back on the fantastic journey that the Don’t tell Ashton project was I thank Lina because I know that she was the key to make it all happen. Thanks
Johan Gerdin
If you are on the lookout for a great person to hire or to make contact with you have made a terrific decision clicking your way onto Lina Appelgrens profile. This is why. During a school project that I was involved in called Don’t tell Ashton ( if you haven’t heard of it check it at http://vimeo.com/14796719 ) Lina came on as a production manager. She entered the project half way in, a very unpleasant and chaotic phase to describe it at the least. For many reasons the entire project was on the binge of going down the drain. I will be forever impressed with the way Lina came on board at that stage, not knowing any of the rest of us, being the very force that turned the ship around and making every involved person deliver. She has got discipline (not the angry German style but a more down to earth approach) and determination along with creativity and a strong charisma. Combined skills that makes a production manager any agency would benefit hugely from. When looking back on the fantastic journey that the Don’t tell Ashton project was I thank Lina because I know that she was the key to make it all happen. Thanks
Johan Gerdin
If you are on the lookout for a great person to hire or to make contact with you have made a terrific decision clicking your way onto Lina Appelgrens profile. This is why. During a school project that I was involved in called Don’t tell Ashton ( if you haven’t heard of it check it at http://vimeo.com/14796719 ) Lina came on as a production manager. She entered the project half way in, a very unpleasant and chaotic phase to describe it at the least. For many reasons the entire project was on the binge of going down the drain. I will be forever impressed with the way Lina came on board at that stage, not knowing any of the rest of us, being the very force that turned the ship around and making every involved person deliver. She has got discipline (not the angry German style but a more down to earth approach) and determination along with creativity and a strong charisma. Combined skills that makes a production manager any agency would benefit hugely from. When looking back on the fantastic journey that the Don’t tell Ashton project was I thank Lina because I know that she was the key to make it all happen. Thanks
Experience
-
Nordiska Galleriet
-
Sweden
-
Furniture and Home Furnishings Manufacturing
-
1 - 100 Employee
-
Marketing Director
-
Jun 2022 - Present
-
-
-
CDLP
-
Sweden
-
Retail Apparel and Fashion
-
1 - 100 Employee
-
Marketing Manager
-
Apr 2020 - Jun 2022
-
-
-
AEF
-
Sweden
-
Design Services
-
1 - 100 Employee
-
Co-Founder & CEO
-
Jan 2019 - Apr 2020
CEO, project management and sales at own design- and communications studio AEF. CEO, project management and sales at own design- and communications studio AEF.
-
-
-
ARKET
-
Sweden
-
Retail
-
400 - 500 Employee
-
Team leader Marketing & Communication
-
Feb 2017 - Jan 2019
Responsible for communication plan and activity calendar, functioning as the marketing department’s main contact towards stakeholders within sales and design. Responsible for briefing the in-house creative production team, making sure content for all activities was produced, and securing that all channels’ needs were met. Close collaboration with sales for planning, implementing and follow-up of all activities and campaigns (online 18 markets, physical stores 5 markets). Budget- and staff responsible for the marketing team of 6 people, including social media, PR, events, store communication, affiliate marketing and SEM.
-
-
-
-
Agency Director
-
Jun 2012 - Dec 2016
Main contact for the agency’s key accounts, and responsible for overall daily work and resource planning of the agency’s 6 creatives. Project management of assignments within strategy, image, film and graphic design for customers such as J.Lindeberg, IKEA, IKEA Foundation, IKANO, IKEA Museum, Peak Performance, Hope Stockholm, Lexington, Swedish Match and Odlo. Main contact for the agency’s key accounts, and responsible for overall daily work and resource planning of the agency’s 6 creatives. Project management of assignments within strategy, image, film and graphic design for customers such as J.Lindeberg, IKEA, IKEA Foundation, IKANO, IKEA Museum, Peak Performance, Hope Stockholm, Lexington, Swedish Match and Odlo.
-
-
-
GANT
-
Sweden
-
Retail Apparel and Fashion
-
700 & Above Employee
-
Global Marketing & PR Project Manager
-
Jun 2010 - Jun 2012
Managing communication strategy, content production, budget and performance tracking for the PR driving collections and campaign initiatives (e.g GANT by Michael Bastian designer collaboration, sub-brand GANT Collection and the brand-campaign GANT Yale Co-op shirts). Responsible for development and distribution of PR material for GANT globally, coordinating all interview requests with spokespersons, supporting local markets with PR related questions. Managing communication strategy, content production, budget and performance tracking for the PR driving collections and campaign initiatives (e.g GANT by Michael Bastian designer collaboration, sub-brand GANT Collection and the brand-campaign GANT Yale Co-op shirts). Responsible for development and distribution of PR material for GANT globally, coordinating all interview requests with spokespersons, supporting local markets with PR related questions.
-
-
-
HUGO BOSS
-
Germany
-
Retail Apparel and Fashion
-
700 & Above Employee
-
PR & Marketing Project Manager
-
Jul 2006 - Jul 2008
Responsible for PR & Marketing activities for HUGO BOSS in Sweden, Norway, Finland and the Baltics. Managing retail marketing and communication for directly owned stores, and supporting franchisees and multi-brand stores.
-
-
Visual Merchandiser/Store construction Project Manager
-
Jan 2005 - Jul 2006
Visual merchandising for HUGO BOSS Scandinavia’s then approx. 60 stores and shops in the Nordics and Baltics. Responsible for store construction, coordinating projects between HUGO BOSS head office store development team and local franchisers/architects/contractors.
-
-
Education
-
2008 - 2010
Berghs School of Communication
Project Management
Community
