Chef de projet E-commerce

• Jan 2023 - Present

Chef de projet Marketing Digital

• Sep 2021 - Jan 2023

E-commerce & Digital Project Manager

• Sep 2018 - Sep 2021

E-commerce : • Participation in the definition of the global strategy for the group and construction of a budget per country and customer typology • Construction of local roadmaps and support for marketing and sales teams (+146 countries, 2 brands) • Redesign of Pyrex® websites (web shop portals and showcase sites) • Monthly sales monitoring and reporting • Definition of a specific E-commerce product assortment and packaging • Development of an e-commerce culture and support of the teams in building their digital skills Digital marketing & communication : • Management of the strategy on social networks and support of local teams in its deployment • Implementation of an omnicanal acquisition strategy • Management of performance-based campaigns on our social networks • Management of the content production and partner agencies • Monitoring of local action plans Show less

Web Marketing Officer

• Mar 2017 - Dec 2017

• Promotion plan management and website animation: Banners, product sheets and best sellers update, landing pages integration and consumers reviews moderation • A/B tests on the primary pages and transmission of detailed briefs to the technical team to ensure the implementation of the identified functionalities • Management of the web shop promotions • E-mailing campaigns • Monitoring of an SEO project • Website performance anaysis and reporting • Benchmark and analysis of the competitors • Coordination & execution of the website partnerships Show less

Marketing and Communication Officer

• Jul 2016 - Sep 2016

• Implementation, budgeting and follow-up of a marketing and communication strategy • Community management: Facebook, Instagram • Management of the online presence of the brand through Google My Business and online directories • Launching and management of Google Adwords and Facebook Ads campaigns • Content writing for the company's blog • Set up of partnerships, game contests and an event for 7 local influencers • Implementation, budgeting and follow-up of a marketing and communication strategy • Community management: Facebook, Instagram • Management of the online presence of the brand through Google My Business and online directories • Launching and management of Google Adwords and Facebook Ads campaigns • Content writing for the company's blog • Set up of partnerships, game contests and an event for 7 local influencers

Marketing and Communication Officer

• Sep 2015 - Jan 2016

Directly attached to the marketing and communication director of the shopping center Mega Mall, I was charged by the follow-up of the brands present in the mall. I also was charged of the communication and had to coordinate some events. • Creation of a monthly newsletter • Writing of commercial mails • Community management and follow-up of the stores present in the Mall • Writing of new sales brochure • Implementation of a periodical decoration • Co-working with the designers to put in place a mobile application and update the website Marketing assistant in the conception of the Mega Mall magazine fall-winter 2015-2016: • Writing of articles (beauty, shopping, valuable tips) • Organization of a week of a photoshoot • Booking of the models, flight tickets and hotel rooms Show less

Marketing Officer

• May 2015 - Jul 2015

• Writing of press releases and action plans for the public relations • Competitive analysis and competitive watch • Writing of the weekly newsletter of Vayago (Travel website) • Creation and development of a Brand Ambassador program • Community Management : Facebook, Instagram, Youtube • Powerpoint presentations for partnership proposals (Microsoft, Nespresso) • Implementation and follow-up of a street marketing operation in order to sensitize customers to E-business • Writing of press releases and action plans for the public relations • Competitive analysis and competitive watch • Writing of the weekly newsletter of Vayago (Travel website) • Creation and development of a Brand Ambassador program • Community Management : Facebook, Instagram, Youtube • Powerpoint presentations for partnership proposals (Microsoft, Nespresso) • Implementation and follow-up of a street marketing operation in order to sensitize customers to E-business

Marketing Officer

• Mar 2014 - Jun 2014

Launching of the 1st edition of Africa Marine & Port Expo exhibition • Prospection • Writing of the sales brochure, website content and the exhibitor guide in French • Translation of the sales brochure, the exhibitor guide and other contents in Spanish and English • Exchange of views regarding to the website covering and the content • Definition of 3 different packages for the exhibitors • Writing of the participation form • Launching of the mailing campaign Launching of the 1st edition of Africa Marine & Port Expo exhibition • Prospection • Writing of the sales brochure, website content and the exhibitor guide in French • Translation of the sales brochure, the exhibitor guide and other contents in Spanish and English • Exchange of views regarding to the website covering and the content • Definition of 3 different packages for the exhibitors • Writing of the participation form • Launching of the mailing campaign

Marketing and communication assistant

• Oct 2012 - Jun 2013

• Organization of open door days • Organization of a "driving test" for a car brand • Follow-up of our clients and suppliers • Reflexion and exchanges toward the projets granted to the agency • Organization of open door days • Organization of a "driving test" for a car brand • Follow-up of our clients and suppliers • Reflexion and exchanges toward the projets granted to the agency

Commercial development trainee

• Jan 2012 - Mar 2012

• Sales prospecting with travel agencies • Development of a client portfolio • Price quotations for B to B and B to C customers • Guided tour of the hotel • Hotel promotion through "Photobuckett" and other websites • Client reception, check-in and check-out • Sales prospecting with travel agencies • Development of a client portfolio • Price quotations for B to B and B to C customers • Guided tour of the hotel • Hotel promotion through "Photobuckett" and other websites • Client reception, check-in and check-out