Experience

Smart Respiratory

• United Kingdom
• Medical Equipment Manufacturing
• 1 - 100 Employee

• International Export Account Manager

  • Feb 2021 - Present



Travel World China Network Marketing Ltd.

• China
• Advertising Services

• Director

  • Aug 2007 - Feb 2021

  Travel World China is experienced in facilitating Chinese outbound tourism to destinations throughout the world, giving maximum exposure and promoting foreign destinations, luxury hotels and resorts; representing DMCs and relevant overseas businesses to the Chinese travel market.Sales & Marketing RepresentationSince 2005 TWC has been representing the interests of its worldwide clients providing them with a professional PR, marketing and sales gateway to the Chinese travel industry, promoting their destinations and services, introducing and linking them to the relevant Chinese counterparts including the Chinese outbound travel wholesalers, tour operators, travel agencies, MICE firms, as well as the fast emerging luxury/tailor-make travel guru and influencers.Media CapacityTWC runs a tourism portal web site enjoying a large and steady visiting rate of over 1.5 million each month. The website is being listed on all Chinese key search engines, and links up with many collateral websites making it extremely well known to the Chinese travel trade professionals.With the aim to entice the new generation of affluent Chinese tourists, Travel World China introduced its Luxury Travel & Lifestyle publication in 2007. The Travel World China <环球逸旅> is a bi-monthly digital magazine in Chinese language, targeting the higher-end travel service providers and rich F.I.T. in China, introducing and promoting the world’s exotic destinations and lifestyle accessories to the ever increasing cash rich and travel/shopping and brand conscious Chinese elite class. Current subscription exceeded 135,000 copies.Travel World China is an official supporting media partner for the ITB, the WTM and many other high-profile international tourism & MICE events. For further info please visit www.travelworldchina.comMy role as a Managing Director is to oversee business operations, provide strategic leadership, maintain dialogue with stakeholders, and to adapt at crisis management.



China Internatinal Travel Service

• Travel Trade Channel Sales Manager

  • Aug 2005 - Aug 2007

  CITS group is one of the largest Chinese tourism enterprises. It is primarily engaged in travel services, duty-free trade and real estate development and management. Among its major subsidiaries include CITS Head Office, China Duty Free Group, CITS Real Estates, etc. The group is also the holding company of CITS Corporation Ltd, a domestically listed joint-stock corporation.My main function as a Travel Trade Channel Sales Managers was to lead my team and to maintain/ promote a productive work relationship with various Chinese travel & MICE agencies, travel clubs and communities in Eastern China region, on distributing CITS' travel & MICE products.



Cavendish Group International Ltd

• United Kingdom
• Events Services
• 1 - 100 Employee

• International Sales Manager

  • Oct 2002 - Jul 2005

  Cavendish Group International is a global business media group established in London in 1998. Since its inception the company have launched and nurtured a portfolio of B2B events and publications that have exceptionally strong brands and deep engagement in their respective communities. Cavendish's events focus on cities, the event hosting sector, the impact of digital technology on the energy sector, cross-sector disruptive technologies and China- Europe trade and investment with the primary aim to bring together buyers and sellers in exhibitions, supported by high-quality content, conferencing and networking.My role as an International Sales Manager was to oversee global sales operations and manage sales teams; as well as to constantly find new customers, promote and sell the company's media products. I had a proven track of highly successful sales accomplishments.



Dumex

• Food and Beverage Services
• 100 - 200 Employee

• Brand Marketing Executive

  • Aug 1999 - Jul 2001

  International Nutrition Company was a wholy-owned foreign investment subsidiary of the Danish Dumex Food & Beverage Group. It had locally assembled and distributed two major diary product brands - Dumex and Yoplait. The company was a market leader for infant and toddler milk power and other diary products in China when I used to work there. My role as a Brand Marketing Executive was to get involved in brand strategy planning, advertising and promotions, consumer market research and product development. I was working in a brand marketing team which was functioning to maintain brand integrity across all company marketing initiatives and communications.



Carlsberg Group

• Denmark
• Food and Beverage Services
• 700 & Above Employee

• Sales Supervisor

  • Mar 1997 - Jul 1999

  Carlsberg Brewery (Shanghai) Co. Ltd. was a wholly-owned company of the world-famous Danish beer brand Carlsberg in China. Alongside the Carlsberg brand, the company had launched a local beer brand targeting the mid to lower end of the consumer market. The company had a large sales and marketing team and extensive sales network throughout China. I had first joined this company as a PA to Sales Director of Eastern China, later I had been appointed as a Sales Supervisor for the new locally launched beer brand. My job was to lead my sales team to work on distribution channels, maintain and develop a productive work relationship with wholesalers/distributors; provide both brand and trade marketing teams with marketing insights and promotion suggestions; hit monthly/yearly sales targets, etc.