Experience

Bazaart

• Israel
• Software Development
• 1 - 100 Employee

• VP Product

  • Nov 2017 - 6 years 2 months

  https://www.bazaart.me



Natural Intelligence

• Technology, Information and Internet
• 1 - 100 Employee

• Growth Hacker & Product Expert

  • Mar 2016 - Sep 2017

  Tel Aviv • Defining data driven product specifications - including: research, user stories, wireframes • A/B testing UI/optimization features to improve consumer KPI's (CTR, EPV, etc.) • Agile work with Dev teams / studio / QA / analytics / biz



Lingua.ly

• E-Learning Providers

• CPO (Chief Product Officer)

  • Jul 2013 - Feb 2016

  Tel-Aviv • Product: Defined the product's features: Mobile apps: iOS & Android, WepApp and chrome extension • UX: Defined requirements and detailed user experience including multi-platform wireframes • Management: Participated in the Merage Institute Leadership Program (New Media March2015)



limoryaron

• Design Services

• Product Design

  • 2009 - 2015

  https://www.etsy.com/il-en/shop/limoryaron • Designed items from idea to the store: Innovated, designed, developed, produced & marketed • Participated in national & international exhibitions and was published in various magazines & websites • My products were sold in design stores worldwide (including the NY MoMA)



Ariel Eshel

• Israel
• Design Services
• 1 - 100 Employee

• UX architect

  • May 2012 - Dec 2012

  TLV • Working closely with visual designers and development teams to translate high level business requirements into detailed user experience designs • Creating wire frames, layout of interfaces, flows and presentations • Generating detailed requirements documentation and analysis reports • Strong technical aptitude with key UX tools



BALORA // UX (NGSoft - BATM)

• Projects Manager

  • 2011 - May 2012

  Hod Hasharon - Managing large accounts - handling all activities and budget with the client - Preparing time & effort estimations for internal & external (client) uses - Managing simultaneously multiple designers and programmers in several different projects



G/il

• Transportation, Logistics, Supply Chain and Storage

• Designer & Project Manager

  • 2007 - 2008

  * Leading and assimilating the integration of Tzora’s new products - from concept to market (including formalization of concept, characterization of needs, training relevant personal etc.) * Managing Tzora’s new Headquarters re-design 2008 * Developing interactive marketing and sales tools * Building the new concept for FINISH brand, thus initialing contacts with various executive furniture companies abroad



Advertising Agencies Association, Israel

• Project Manager

  • 2005 - 2007

  • Manage a large web project (www.pirsum.org.il) (over 1 Million NIS invested) • Initiate cooperation's with different companies • Work with internal and external developers • In charge of all graphical interface changes


G-Connect
• Online Audio and Video Media
• Partnership Program Manager

  • 2001 - 2002


Radguard

• United States
• Software Development

• Projects Manager

  • 1998 - 2000

  • Account manager of the Company’s products with major international distributors, mainly in Western Europe • Analyzed customer’s requirements and worked in collaboration with the development to deliver tailor-made solutions • Prepared and delivered seminars to customers on the market, competitive environment, technology and the products • Represented the company in international conventions