Experience

Taf Toys

• Consumer Goods
• 1 - 100 Employee

• General Manager

  • Oct 2018 - Present

• VP Business Development & Marketing

  • Sep 2014 - Oct 2018

  Managing Taf Toys international commercial activity & sales in more than 30 countries worldwide.Responsibility for Company's marketing and sales budget for local and international markets.Building product development strategy while analyzing market demands and competition, new product's pricing and launch plan.Leading re-branding process, adapting the brand’s look, content and product visibility to the requirements of the various markets and recent design trends.Locating potential distributors in new markets and increasing market share within new distributors / retailers. Managing the digital channels - marketing companies in Amazon, advertising agency for social media and more.Working with manufacturing plants in China - transfer from development to manufacturing, inventory management and compliance with timetables.Managing designers, brand managers and 20 marketing and distribution managers in various countries.Responsible for increasing company's sales both in the domestic and international markets. Within four years I increased company's sales by 21% Show less



Albaad fem

• Israel
• Manufacturing
• 1 - 100 Employee

• Senior Sales and Marketing Manager

  • Feb 2009 - Sep 2014

  Managing Albaad fem marketing & sales strategy for local and international markets (budget of 80M$). Close business relationship with local and international buyers (B2B) while matching the right product range to each costumer, one that will provide growth in sales. Responsibility for entering new markets and increasing company's sales (during my work I have added 9 more countries that provided sales growth every year). Analyzing market trends, competition and potential growth as a base for developing new products. Building product development strategy along with new products ROI. Close Work with corporate's factories ( CEO and VP levels ) for supporting company's customer base. Managing key account managers, graphics designers, product development and Marcom Manager. During my work I have increased company's sales in more than 17% (tens of millions of shekels). Show less



Lachmi / Elsa's Story

• VP Marketing and product development

  • Jan 2006 - Aug 2008

  Head of re-branding "Lachmi" and building the exports brand - "Elsa's Story".Building product development plan based on competition, taste differentiation, consumer insight, food appeal, packaging, best seller, retail price and margin for each brand and market. Responsibility for the commercialization of the brands, managing advantaging company, PR and web site for promoting the brands in the different media.Managing company's distributors and building the marketing plan for each country.Locating potential distributors in new markets and increasing market share within new distributors / retailers.Managing sales manager, food technologist, designer and distribution coordinator.Developing Lachmi's east cake the became third in the category of east cakes after the leader: "Osem" and "Elite"During this time I have developed a wide product line that gained over 60M NIS yearly. Show less

• Company chain manager and market development

  • Jan 2003 - Jan 2006

  Management of 6 stores in Israel, responsibility for marketing and employee teams. Import and development of complementary products for the stores to increase the sales.In 2004 I have build from scratch company's holiday gift packages that provided 3 million ₪ for the first year.