Experience

Upstep Custom Orthotics

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Co-Founder &Co.CEO

  • 2013 - Present

  I manage the company’s marketing and finance in the US, generating an amazing growth every year. Under my management, customer service became a major focal point and differentiator for Upstep. Marketing efforts brought the company to peak visibility, with tens of thousands of followers and social media and a keen fan base. Thanks to our team's efforts, we were able to grow Upstep into a profitable impact company and change lives all over the US daily.

• Co-Founder , Co-CEO and Marketing Director

  • Jan 2020 - Present

  My Co-CEOs & me, create and execute the company’s growth strategy, implementing a customer-centric approach to take Upstep to the top of the US custom orthotic market. Moving forward, we are developing comprehensive foot care solutions for all activities and lifestyles, bringing our customers comfort and freedom from pain with a best-in-class experience and unparalleled service.



Raztech China Ltd

• Israel

• CFO and VP Marketing, Raztec Sin Ltd

  • Jan 2008 - Dec 2012

  Managed complex manufacturing projects and logistics in China for companies in Israel. I was responsible for manufacturing, quality control, and shipping for leading Israeli designers, such as Monkey Business, Peleg Design, and Ototo. As part of my role, I took care of the company’s website, created and implemented our marketing strategy, and oversaw all client communications. My duties also included managing the company’s finances, working with banks and suppliers, and managing legal agreements with suppliers. Show less



Bank Hapoalim בנק הפועלים

• Banking
• 700 & Above Employee

• Customer Service Manager

  • 2005 - 2006

  I was responsible for managing our online customer service efforts,of all Bank Hapoalim websites, including setting up all infrastructure together with my team. I also managed two call centers with dozens of employees and thousands of private and business accounts.

• eBanking Division Manager

  • 2001 - 2005

  I managed the bank’s online B2B marketing division and took part in creating the bank's business website. My responsibilities included managing marketing efforts and facilitating website design, content creation, and strategy implementation.

• Credit Referent at the Head Office

  • 1997 - 2001

  Business analyses, financial reports, providing decision support for credit approval, ongoing communication with the bank's largest business accounts, and handing all credit applications.

• Customer Relations Manager, Business Center

  • 1995 - 1997

  Handled medium sized clients of the bank, business analyses, financial reports, providing decision support for credit approval.