Kai Yuan Lim
Marketing Manager at banco- Claim this Profile
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Bio
Wei Ming S.
We met many people every day, but only some leave the marks, and one of them is Kai Yuan. Kai Yuan played a key role in the marketing department, working with various event planners, vendors and organizers closely and since completed numerous marketing campaigns and events smoothly and successfully. I was impressed by Kai Yuan’s ability to handle any situation calmly and patiently, even with the toughest clients. This natural skill of his has helped the Business Development team win over many clients throughout our journey while at the same time promoting our brand awareness through various markets. Kai Yuan is one of the most dedicated professionals I have worked with and is willing to put that extra help whenever you need it. His contribution is valuable to the side, and I highly recommend Kim and would love to work with him again!
Wei Ming S.
We met many people every day, but only some leave the marks, and one of them is Kai Yuan. Kai Yuan played a key role in the marketing department, working with various event planners, vendors and organizers closely and since completed numerous marketing campaigns and events smoothly and successfully. I was impressed by Kai Yuan’s ability to handle any situation calmly and patiently, even with the toughest clients. This natural skill of his has helped the Business Development team win over many clients throughout our journey while at the same time promoting our brand awareness through various markets. Kai Yuan is one of the most dedicated professionals I have worked with and is willing to put that extra help whenever you need it. His contribution is valuable to the side, and I highly recommend Kim and would love to work with him again!
Wei Ming S.
We met many people every day, but only some leave the marks, and one of them is Kai Yuan. Kai Yuan played a key role in the marketing department, working with various event planners, vendors and organizers closely and since completed numerous marketing campaigns and events smoothly and successfully. I was impressed by Kai Yuan’s ability to handle any situation calmly and patiently, even with the toughest clients. This natural skill of his has helped the Business Development team win over many clients throughout our journey while at the same time promoting our brand awareness through various markets. Kai Yuan is one of the most dedicated professionals I have worked with and is willing to put that extra help whenever you need it. His contribution is valuable to the side, and I highly recommend Kim and would love to work with him again!
Wei Ming S.
We met many people every day, but only some leave the marks, and one of them is Kai Yuan. Kai Yuan played a key role in the marketing department, working with various event planners, vendors and organizers closely and since completed numerous marketing campaigns and events smoothly and successfully. I was impressed by Kai Yuan’s ability to handle any situation calmly and patiently, even with the toughest clients. This natural skill of his has helped the Business Development team win over many clients throughout our journey while at the same time promoting our brand awareness through various markets. Kai Yuan is one of the most dedicated professionals I have worked with and is willing to put that extra help whenever you need it. His contribution is valuable to the side, and I highly recommend Kim and would love to work with him again!
Credentials
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Writing a Marketing Plan
LinkedInMay, 2022- Oct, 2024 -
Learning PPC with Google Ads
LinkedInMar, 2022- Oct, 2024 -
Marketing Tools: Automation
LinkedInMar, 2022- Oct, 2024 -
Remarketing Strategies with Google Ads and Analytics
LinkedInMar, 2022- Oct, 2024
Experience
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banco
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Türkiye
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Retail
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100 - 200 Employee
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Marketing Manager
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Jun 2022 - Present
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Western Union Business Solutions
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United Kingdom
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Financial Services
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Marketing Specialist
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Jun 2017 - Jun 2022
Regional Touch-point for Digital Platform Marketing campaigns Driver for Local Acquisition, New Business and Retention Programs Regional Touch-point for Digital Platform Marketing campaigns Driver for Local Acquisition, New Business and Retention Programs
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Co Founder
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Feb 2015 - Jun 2017
Founded Start-up Boutique Bakery in Singapore with 2 Partners Execute Marketing Strategies to boost start-up recognition, with a brand following of 4000+ within a year Create Brand website, Online Store and Point-of-Sales system to enhance buy experience and ensure smooth business operations. Foster outreach to publishers and bloggers community with collaborations, promotions. Review Monthly P&L to strengthen sales, calibrate food costings without compromising quality of bakes with the Pastry Chef. Show less
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Digital Marketing Executive
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Mar 2014 - May 2015
Devise new strategies to support Director of Marketing Communications to drive online traffic to the MMS website, OTAs, social media platforms and other booking channels Monitoring and executing the social media strategies for the hotel, improving guest reviews online, especially on TripAdvisor and ensure hotel Scorecard and online rankings achieve KPI positioning Create all-round digital campaigns for Transient Room Campaigns and F&B Promotions Devise new strategies to support Director of Marketing Communications to drive online traffic to the MMS website, OTAs, social media platforms and other booking channels Monitoring and executing the social media strategies for the hotel, improving guest reviews online, especially on TripAdvisor and ensure hotel Scorecard and online rankings achieve KPI positioning Create all-round digital campaigns for Transient Room Campaigns and F&B Promotions
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Artwork Planner
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Aug 2011 - Oct 2012
•Spearhead new process for customization artwork to drive accountability to multifunctional teams •Build team capabilities through global alignments for information input into artwork process •Manage regional launch/initiatives by driving timely CPS •Spearhead new process for customization artwork to drive accountability to multifunctional teams •Build team capabilities through global alignments for information input into artwork process •Manage regional launch/initiatives by driving timely CPS
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Resorts World Sentosa
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Hospitality
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700 & Above Employee
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Summer Marketing intern
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Jun 2010 - Dec 2010
•Assisted in planning of RWS campaigns (ITB Tradeshows, Branding campaign 2010) •Created inventory system to maintain inventory levels of island-wide marketing collaterals •Demonstrated flexibility to achieve changing demands of various projects •Assisted in planning of RWS campaigns (ITB Tradeshows, Branding campaign 2010) •Created inventory system to maintain inventory levels of island-wide marketing collaterals •Demonstrated flexibility to achieve changing demands of various projects
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Education
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2007 - 2011
Singapore Management University
Bachelor of Business Administration (BBA), Marketing -
2003 - 2004
Saint Andrew Junior College
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