Assistant Manager, Digital Performance

• May 2023 - Present

Assistant Marketing Manager

• Apr 2022 - Present

CUSTOMER LIFECYCLE MANAGEMENT• Creating self sustaining journeys through emails, targeted pop up, web push, exit intent and paid marketing to onboard and retain users through detailed data analysis. Journeys developed have resulted in a 4x open rate improvement and a 2x increase in conversion rates.CAMPAIGNS AND OPTIMIZATIONS• Developing process flows that allows scalability in running campaigns via CRM channels. Creating smooth creative processes and defining segments to allow maximum deliveries. Allowed for daily campaign delivery, with no audience overlaps and on average a 2.6x increase in campaign open rates.PLATFORM INTEGRATION• Selected platform and worked on deep integration of CRM platform. This covers defining events & attributes clearly that would be passed using SDK or API, event tagging alongside data and product teams.CRM JOURNEY MANAGER• Planning, implement CRM KPIs regionally for MY, SG, TH, VN, PH, ID, TW and implemented SOP for email process on when emails should be sent and how• Develop and maintained market specific journey blueprints keeping customer (affiliates) needs, retention, sign ups, activation rates, behavior, engagement, cross-sell/upsell, conversions. As a result, improving date of conversion rate from 17 days to 11 day• Working closely with Data science department to astute performance, report and manage the impact of journeys, campaigns, activation, sign ups, retention, etc, with benchmarks• Optimizing strategies to apply (A/B Testing), recommend and implement best practices in CRM – governance journey flow, strategy, segmentation, communication plans, campaign performance regionally• Collaborated with the Tech team to develop specific trigger to improve overall journey flow from incipient• Developing best suited emails to increase retention rate and lower churn rate through best open time and CTR for campaigns and journeys. As a result, journey open rate improved from 15% to 60% and campaigns open rate from 10% to 26% Show less

PR and CRM Specialist

• May 2021 - Apr 2022

Affiliation• Build models and leverage data analysis to understand complex relationships, identify key trends• Communicate with current & prospective partnerships to drive better understanding of Trapo’s business• Proactive in monitoring the performance of affiliates upon acquisitionCRM• Implements and manages CRM campaigns, including, retargeting, re-engagement, abandon browsing, abandon checkout, Facebook retargeting and promotional activities. Conducts testing, reviews of pre- and post-analyses of all CRM activities to ensure optimal results.• Ensures email layout, design and content are optimized for best results and applies effective emailing practices to ensure favorable email delivery results in all CRM campaigns.• Plan and establish alternate distribution to capitalize new target markets and strategies to optimize customer’s experience in diverse conditions • Manage email vendor relationships to facilitate program execution. Maximize value from their services and technology to improve productivity. Show less

Digital Marketer

• May 2020 - May 2021

Responsible for PR, Social Media, EDM, Collaborations activities. PR• Proactively pitch timely stories based on industry trends, new product launch and innovative collaborations. Pitching stories to the media, preparing media kits and organising campaigns and building long-term relationships with media, bloggers, KOL• Develop and implement of public relation initiatives to achieve maximum visibility across different media platforms, including product review, article post, affiliation programs, sales campaign, brand ambassador. Ensure that the image of the organisation adheres to the pre-established parameters.• Create and maintain a favourable public image for the company and by communicating programmes, accomplishments • Collaborate with other brands or partners to create joint campaigns such as email promotions, non-profit relationships.SOCIAL• Manage all social media related content creation, communication, copywriting, deliverables, track competitive analysis and identify trends, project timelines, social reporting and drive innovation for all marketplaces and social media • Research and identify media trends, relevant real-time topics, conduct market research emerging trends and strategize contest campaign• Organizing and participating in live session on Facebook, Lazada and Shopee to maximize opportunity to pitch product USP and maximize salesDIGITAL MARKETING• Plan email marketing flow and optimization based on open rate, click through rate and user behavior. Utilize data to innovate new ideas, ensure prompt and accurate communication through smooth user journey via email to minimize unsubscribes• Strategically managed, tracked and optimize abandon checkout, abandon browsing, welcome email, thank you email automation to ensure highest outcome of sales• Work together with Merchandising & Operations and support content based on product launch calendar. • Educational, sales, on Google My Business, marketplaces to increase brand awareness. Show less

Account Executive, Social

• Nov 2019 - May 2020

Responsible for the execution of the range of online communications activities. • Develop, research and manage social media marketing campaign posting and outreach • Conversation moderator, checking, analysing, encouraging all conversations on Social media pages and reporting on communication stream, reaction as well as analytic behind the page • Implement and co-ordinate events • Acts as a liaison between consultancy with graphic designers, copywriters, etc • Campaign tracking, measurement, evaluation and reporting on all activities • Prepare and optimize content that is in line with the tone of voice of the branding for digital marketing campaigns, including implementation plans, mechanism and timeline • Manage 5 major multi-national companies • Analyses of client’s social media business results, competitive landscapes and reporting • Strong social skills and proven data interpretation capabilities; able to translate findings into insights. Show less

Internship

• Mar 2018 - Jun 2018

Developed and manage digital marketing campaigns (SMM, SMO, SERM) o Asist Chief marketing Officer in managing campaigns o Prepare and optimize content for digital marketing campaigns o Campaign tracking, measurement, evaluation and reporting on all activities o Prepare online newsletters and organize digital marketing distribution through various channels Developed and manage digital marketing campaigns (SMM, SMO, SERM) o Asist Chief marketing Officer in managing campaigns o Prepare and optimize content for digital marketing campaigns o Campaign tracking, measurement, evaluation and reporting on all activities o Prepare online newsletters and organize digital marketing distribution through various channels