Lily Yengle
Associate Director of Children's Marketing at Bloomsbury USA- Claim this Profile
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English Native or bilingual proficiency
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American Sign Language Elementary proficiency
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Kiswahili Elementary proficiency
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French Elementary proficiency
Topline Score
Bio
Experience
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Bloomsbury USA
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United States
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Book and Periodical Publishing
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100 - 200 Employee
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Associate Director of Children's Marketing
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Apr 2022 - Present
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Senior Marketing Manager
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Mar 2021 - Jun 2022
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Marketing Manager
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Aug 2018 - Feb 2021
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Penguin Random House
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United States
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Book Publishing
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700 & Above Employee
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Publicist
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Nov 2016 - Aug 2018
• Coordinate publicity campaigns for Penguin Young Readers titles• Organize school and bookstore tours and travel arrangements• Set up meetings with media contacts • Coordinate publicity campaigns for Penguin Young Readers titles• Organize school and bookstore tours and travel arrangements• Set up meetings with media contacts
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Houghton Mifflin Harcourt
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United States
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E-Learning Providers
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700 & Above Employee
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Associate Publicist
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Oct 2015 - Nov 2016
• Work on national tours and media coverage for bestselling titles including Food Freedom Forever by Melissa Hartwig and Dream Home: The Property Brothers' Ultimate Guide to Finding & Fixing Your Perfect House by Jonathan and Drew Scott• Set up meetings with media contacts and collaborate with brands and companies for cross-promotion opportunities• Coordinate publicity campaigns (media outreach, organize travel arrangements and accompany authors to events, etc.)• Secure features in publications including The New York Times, O, the Oprah Magazine, Health, Redbook, and more
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Bloomsbury USA
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United States
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Book and Periodical Publishing
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100 - 200 Employee
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Publicity Assistant
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Apr 2014 - Sep 2015
• Handled book campaigns for 3-4 books per season, including literary fiction, translated novels, cookbooks, and specialty interest titles• Organized book tours by arranging for local media coverage, coordinating travel arrangements, and accompanying authors to events• Secured interviews and reviews in publications including The New York Times, The Wall Street Journal, BuzzFeed, and Entertainment Weekly• Completed general assistant duties for five-person department: attended sales, publicity, and author meetings; coordinated monthly paperback mailings; compiled weekly publicity updates; submitted titles for major awards; processed author and department expenses; wrote, designed, and edited creative press materials; completed mailings
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Barnes & Noble, Inc.
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United States
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Retail
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700 & Above Employee
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Bookseller
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Oct 2013 - Mar 2014
Work the register, organize and clean the store, and help customers find books. Work the register, organize and clean the store, and help customers find books.
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Part-Time Assistant
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Sep 2013 - Feb 2014
Reach out to contacts and help schedule author interviews for additional publicity for books published by large publishing houses. Reach out to contacts and help schedule author interviews for additional publicity for books published by large publishing houses.
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Bloomsbury Publishing Plc
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United Kingdom
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Book and Periodical Publishing
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500 - 600 Employee
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Adult Publicity Intern
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Sep 2013 - Jan 2014
Responsible for ensuring galleys and finished books are delivered to reviewers. Write and format galley letters, press releases, and author tour schedules. Use Publicity Assistant and CisionPoint to assemble review lists tailored to each book's audience. Also basic office/assistant responsibilities. Responsible for ensuring galleys and finished books are delivered to reviewers. Write and format galley letters, press releases, and author tour schedules. Use Publicity Assistant and CisionPoint to assemble review lists tailored to each book's audience. Also basic office/assistant responsibilities.
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Arts Editor
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Sep 2012 - May 2013
Organized four pages of content for each weekly edition. Found article ideas, managed reporters, edited for content and style and formatted and placed content. Juggled about twenty articles at any given time, kept up with current events on campus, and maintained positive relationships with staff and sources. Wrote articles and book review column. Organized four pages of content for each weekly edition. Found article ideas, managed reporters, edited for content and style and formatted and placed content. Juggled about twenty articles at any given time, kept up with current events on campus, and maintained positive relationships with staff and sources. Wrote articles and book review column.
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Program Coordinator
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Jan 2011 - May 2013
Coordinator for the Tutoring Program at the Easton Area Middle School. Responsible for the coordination of a community outreach program, specifically tutoring at the Easton Area Middle School. Required recruiting volunteers and keeping them engaged throughout the course of the semester and communicating effectively with community partner. Tutoring operated four days per week, which necessitated time management and organization. Also hosted orientation, education, and reflection events for volunteers, and attended a two-day orientation centering on collaboration and civic engagement.
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Intern
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Sep 2012 - Dec 2012
Wrote press releases, social media and blog postings on topics relevant to the publishing industry. Analyzed social media data and brainstormed creative ways to improve traffic. Collaborated on a White Paper about the ecological impact of print publishing versus e-books and online material. Wrote press releases, social media and blog postings on topics relevant to the publishing industry. Analyzed social media data and brainstormed creative ways to improve traffic. Collaborated on a White Paper about the ecological impact of print publishing versus e-books and online material.
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Education
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Columbia Publishing Course
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Lafayette College
BA, English -
West Morris Mendham High School
International Baccalaureate