Product Designer

• Sep 2023 - Present

UX Designer

• Apr 2022 - Sep 2023

As the sole UX designer in the Web team at Aiven (a data management platform), I led end-to-end design initiatives, from early ideas to polished UI, to optimize the web user experience. Key achievements: • Achieved an ~80% increase in monthly active engagement time by restructuring the website’s navigation and information architecture, supported by qualitative research data from interviews, workshops and benchmarks. • Improved the user signup rate on the Pricing page by ~80%. Achieved by conducting multiple interviews to identify key user challenges in the price evaluation process and effectively addressing them through the page renewal that provides transparent pricing information. • Owned, designed and maintained the website design system from scratch to ensure brand consistency and accelerate development speed. Platforms: • Responsive web Show less

Freelance Product Designer

• Mar 2023 - Aug 2023

Client: Bantaba - Africa's biggest startup community connecting African tech startups and investors. As a freelance product designer for Bantaba, I worked closely with my client, offered valuable consultation and successfully designed production-ready critical features, including onboarding experience, deal-sharing functionality, and a comprehensive campaign management dashboard. Platforms: • Web app Client: Bantaba - Africa's biggest startup community connecting African tech startups and investors. As a freelance product designer for Bantaba, I worked closely with my client, offered valuable consultation and successfully designed production-ready critical features, including onboarding experience, deal-sharing functionality, and a comprehensive campaign management dashboard. Platforms: • Web app

Product Designer

• Apr 2021 - Mar 2022

During my time at Brella (a hybrid event platform), I was in an agile development team of PM, developers, and QA, working closely with customer-facing teams to plan product roadmap, provide design solutions, and ship features into production. Key achievements: • Designed new responsive web UIs for two major features to enhance user networking experience and ROI for sponsors. • Designed a new web platform to empower sponsors via greater booth customisability and access to comprehensive data analytics. • Visualised relevant data points to provide insights and solve multiple pain points in understanding stream and sponsor data. • Contributed to the creation and maintenance of the design system. Platforms: • Web app Show less

Visual Designer

• Sep 2019 - Apr 2021

During my time at Havain (a sales strategy consultancy), I focused on delivering digital visual assets for clients while also working with Taito United's team on different UX projects. Key achievements: • Improved the sales process for more than 30 clients by creating visual assets from scratch under strict deadlines. • Took the lead in designing and implementing a new website that effectively communicated the company's vision and mission. • Collaborated with the team at Taito United to design user-centric websites and apps, delivering successful digital solutions. Platforms: • Responsive web Show less

UX Designer

• Sep 2019 - Dec 2020

As a design contractor at Taito United (a digital software consultancy), I collaborated with their team of designers and developers to work on multiple external and in-house projects. Key achievements: • Successfully delivered five user-centric websites and apps aligned with the client's business goals and user needs. • Conducted company research, performed visual style testing, and facilitated feedback evaluation sessions with clients. • Contributed to building Taito United's new brand assets to ensure a good brand presence. Platforms: • Web app • Mobile app Show less

Graphic Design Intern

• Jun 2019 - Sep 2019

During my internship as a Graphic Designer at The Shortcut (a non-profit org dedicated to professional integration), I actively contributed to various initiatives, notably: • Owning the design and development of the Entrepreneurship Program website, aimed at attracting immigrants to this educational program. • Produced effective promotional content, including animated GIFs, motion videos, infographics, brochures, and banners, increasing event attendance and engagement. During my internship as a Graphic Designer at The Shortcut (a non-profit org dedicated to professional integration), I actively contributed to various initiatives, notably: • Owning the design and development of the Entrepreneurship Program website, aimed at attracting immigrants to this educational program. • Produced effective promotional content, including animated GIFs, motion videos, infographics, brochures, and banners, increasing event attendance and engagement.

Graphic Design Assistant

• May 2017 - Oct 2017

During my internship as a Graphic Designer at Dezan Shira & Associates (a long-standing legal advisory firm), I focused on print design and made contributions in the following areas: • Designed Asia Briefing monthly business magazines, newspapers, and websites, incorporating creative charts, graphs, and infographics, to be distributed to international business readers. • Collaborated closely with the marketing and international business departments to create promotional materials and support global client projects, ensuring a strong and consistent brand identity across 40 offices. Show less