Senior Manager, Growth Marketing

• Dec 2022 - Present

Growth Marketing Manager

• Aug 2021 - Dec 2022

• Inbound marketing funnel optimization• Product led growth (PLG)• Web optimization• Email marketing strategy• Testing and experimentation across web• Qualified.com implementation and optimization

Lifecycle Marketing Manager

• Feb 2020 - Jul 2021

• Create a framework to test, experiment, and measure our push marketing program using Pendo Guides• Create, schedule, and deploy in-product push message notifications • Collaborate with data teams to integrate data into Pendo in order to create segmentation and report on campaigns• Work closely with the retention and expansion marketing teams to design and implement push notification programs that help drive pipeline and improve customer retention• Use data and testing to optimize and improve the content and targeting for all customer communications using in-app notifications• Share campaign results and project recommendations to business partners including product teams, customer support, and campaign teams. Use data to suggest new use cases, product implementations, and pilot programs.• Work with product teams to create product walkthroughs, feature notifications, and help guide the user journey. Show less

Senior Email Marketing Strategist

• Jan 2020 - Feb 2020

Email Marketing Specialist

• Nov 2018 - Dec 2019

• Audience acquisition for Zendesk Strategic Events programs• Production of all email campaigns that support the Strategic Events Team from ideation to deployment • Strategize email nurture campaigns to drive registrations and work with appropriate stakeholders to develop content• Day-to-day communication with the business owner, creative team, sales, and marketing operations team• Manage the global corporate events calendar and ensure the timeline and protocols for all projects are met• Develop, edit, and review HTML for email, review final email content, hand-code HTML, provide test emails for review via Litmus• Report performance of primary campaigns and own optimization for each; A/B test where possible to always learn from and optimize campaigns• Evaluate the data and come up with copy/design iterations that can be tested to continuously improve engagement• Guide email segmentation, targeting, and follow-up strategies for various events that ultimately drive conversion• Manage the global newsletter program to support the various segments of the business by testing, continuous optimization, and reporting Show less

Email Marketing Coordinator

• May 2017 - Nov 2018

• Manage global email marketing programs and calendar • Manage project intake for all incoming email and in-product messaging requests• Create, schedule, and deploy global email campaigns via Eloqua• Build target segments for global email campaigns to ensure the correct audience• Own, execute and analyze all global newsletter programs• Build/modify existing email templates in different languages in HTML and CSS• Analyze KPIs to identify areas of improvement, optimization, and future testing opportunities• Develop landing pages to support campaign initiative and ensure proper lead routing• Manage opt-out requests and subscriber profile updates• Work with stakeholders across the company globally to ensure on-time asset delivery• Assist in setup and implementation of headers and footers in email templates Show less

Marketing Communications Associate

• Mar 2016 - May 2017

• Demand generation • Wrote email copy, developed, and modified all email campaigns to deliver to the appropriate audiences • Created nurture campaigns and reported on performance by collecting, analyzing and summarizing data • Developed and wrote case studies, white papers, and eBooks • Managed paid channels and ensured accurate and relevant corporate messaging • Implemented Pardot & Salesforce CRM and managed all campaigns, segmentation, and lead routing • Coordinated all external facing events including trade shows, user groups, and local events • Managed the company’s social media calendar using Hootsuite and wrote short and long-form content to support campaigns • Managed Google Analytics and reporting • Worked directly under the CMO to support all demand generation through various marketing channels Show less