User Acquisition Manager

• Jul 2022 - Present

Digital Marketing Officer - User Acquisition

• May 2021 - May 2022

Responsible of Paid Acquisition: +72% conversions & -24% cost per conversion in 2021. - Social Ads campaigns: Facebook Ads, Snapchat Ads, Tik Tok Ads - Google UAC, Apple Search Ads, Display and Retargeting campaigns with a mobile ads agency (Ad4screen) ASO (App Store Optimization) Project Manager: - Goal: improve Pumpkin's app ranking on Apple Store and Google Play - Leading content & visual strategy to increase app installs and conversions P2P (Peer to Peer) Project Manager: - Improve key metrics: registrations, activations, monthly active users. Website manager (CMS: Prismic) - Updating contents and visuals

Digital & E-commerce Project Manager

• Jan 2020 - Feb 2021

Manucurist is a fast growing DNVB in the green beauty industry. Responsible of Paid Acquisition: -Facebook ads and Google Ads with an agency (Junto). Deployment in Europe, United States and United Kingdom. Follow-up on KPIs analysis. E-commerce (CMS Prestashop & Shopify) - Migration and redesign of the FR e-shop and deployment in 5 languages ​​(EN, ES, IT, DE, NL) - Launch of the US e-shop: uploading all products, content, features and apps. Coordination with internal services and external providers. Analytics reports. - Websites optimization: ergonomics, design, content, cross-sell, up-sell, A/B tests. Loyalty Program: - Creation and launch of the "Green Addict" online loyalty program. 360° project management (strategy & definition, design, communication, analysis). A/B test roll-out on program’s performance. CRM: - Implementation of a Marketing automation tool (Klaviyo) and creation of 12 trigger programs. Deployment of those programs in 7 countries (FR, ES, IT, US, UK, DE, NL). Weekly reports.

Digital Experience Project Manager Assistant - EME (LVMH)

• Sep 2018 - Sep 2019

- Enhancing client's digital experience by imagining new features for a seamless experience on SEPHORA's E-Commerce website, mobile app and web app : Collaboration with Product Owners, E-merch, studio, CRM, MOA and IT teams. - Proactive participation in the management of innovative digital projects for all Europe and Middle East countries: Improving Beauty advisors mobile application, personalization projects, client recruitment, omnichannel customer experience. Loyalty program optimization and follow-up on performance analysis. - Involvement in the creative process for exclusive brands launch: Collaborating with brands on the global animation plan development (online and print). - Country coordination for Spain, Poland, Turkey, Russia and Czech Republic: Creating Customer centric projects adapted to each local market need. Weekly follow-up and calls on Loyalty Program projects. Inspiring countries with best practices & benchmarks.

International Digital Innovation

• Mar 2018 - Aug 2018

Digitalisation of all L'Oréal Professional Products points of sale to improve Client Experience worldwide. - Developing and implementing digital innovative tools: connected consultation, motion window, connected mirror, BtoB and BtoC applications, product scan, tablets. - Collaborating with 8 agencies to create and select visuals, contents and features for all the digital touchpoints. - Implementing new retail and merchandising tools. - Monthly communicating with 38 countries and 8 agencies to ensure the follow-up on projects. - Writing a book of guidelines for our B2B clients (hairdressers) and communicating on best-practices. Events organization and participation: - Jury member of L'Oreal Brandstorm final 2018 (154 000 participants worldwide). - Commercial Growth Hacker Summit (150 guests) - Worlwide L’Oreal meeting 2018 (450 guests) - Workshops in France and Spain (25 participants).

Six months in Australia

• Feb 2017 - Jul 2017

- Discovering an English speaking culture - Enhencing my English speaking skills to C1 level. BULATS (Business English certificate) Score = 87/100 - Responsibilities in a host family - Discovering an English speaking culture - Enhencing my English speaking skills to C1 level. BULATS (Business English certificate) Score = 87/100 - Responsibilities in a host family

International Trade Marketing Assistant

• May 2016 - Aug 2016

- Marketing: Campaign preparation (books of guidelines, presentations, sales pitch, leaflet, POS...) - Benchmark: Study of five competitors in the APAC zone - Merchandising: Up-dating the merchandising in the IWD Platform - Events: Organization of the International Worldwide meeting (150 guests from 24 countries) - Marketing: Campaign preparation (books of guidelines, presentations, sales pitch, leaflet, POS...) - Benchmark: Study of five competitors in the APAC zone - Merchandising: Up-dating the merchandising in the IWD Platform - Events: Organization of the International Worldwide meeting (150 guests from 24 countries)

Saleswoman

• Nov 2015 - Feb 2016

- Welcoming and advising clients according to their needs - Responsible for Make-up, Frangrances and Skincare - Active participation for the turnover development and daily brands' challenges - Weekly implementation of new merchandising and POS - Welcoming and advising clients according to their needs - Responsible for Make-up, Frangrances and Skincare - Active participation for the turnover development and daily brands' challenges - Weekly implementation of new merchandising and POS

Fragrances creation assistant

• Jun 2015 - Aug 2015

Preparating formulas to create new fragrances for worldwide retailers. Preparating formulas to create new fragrances for worldwide retailers.