Account Manager

• May 2022 - Present

Assistant Brand Manager

• Oct 2020 - May 2022

• Monthly category & brand reviews (working with Nielsen data, Sainsbury's Future brands data, CitrusAd and Crunch), including promotional analysis and tracking NPD performance to make recommendations and drive commercial decisions.• Design customer presentations/sell in presentations for NPD.• Managing specific NPD projects, researching and scoping size of opportunity, and align with sales on commercial opportunities.• Brand feasibility, development & implementation management, working closely with operations.• Manage consumer marketing budget and P&L review with the support from Finance.• Contribute towards managing the Capsicana brand website. Provide new recipes, tips and ideas (brief food photography & videos).• Support with activation of any shopper / customer activity – i.e. point of sale & online. Brandbank new product set up.• Own social media content, scheduling and content.• Support with planning and activation of sampling campaigns.

Marketing Executive

• Sep 2019 - Oct 2020

Graduate role - supporting Maryland Cookies and Jammie Dodgers.

Brand Manager - Lyons & Viscount

• Sep 2019 - Oct 2020

Leading and acting as brand manager for Lyons Branded portfolio, including Viscount and Toffypops.

Visual Merchandising

• Jun 2015 - Sep 2019

Marketing and PR Assistant

• Apr 2017 - May 2017

• Intern with the Marketing and PR team, reporting to the Marketing Manager • Organising key PR events for the launches of new product lines. E.G: organising the PR event for the new ‘Glamingo’ tropical themed product ranges due to be released in September 2017. • General Administrative duties • Celebrity gift packaging and wrapping - including an exclusive feature with Fearne Cotton!• Handling sample movements and returns

Public Relations Intern

• Sep 2017 - Dec 2017

• Monitoring press coverage- scanning and saving coverage in the appropriate place.• Liaising with external PR agencies and publications internationally to secure sample coordination and press coverage• Recording all UK press coverage in both the monthly visual and excel reports.• Managing the send out and return sample files- recording sample movement and checking back in when returned• Following up on any missing samples/late returns from the send outs folder• Checking the rail every morning to be aware of which samples have to be sent out that day• Booking couriers and DHL’s for sample deliveries and returned as and when needed• Creating commercial invoice documents for international shipments • Creating specific target media lists for individual collections/projects• Researching relevant bloggers and creating databases• Assisting with the organisation and execution of press days and runway if required.• Managing the appearance of seasonal sections in the sample room • Assisted at London Fashion week - helped with seating plans and exclusive invitation's to bloggers and celebrities.

E-commerce Intern

• Jun 2017 - Sep 2017

• Intern within E-commerce department reporting to the Digital Manager• Responsible for product uploads and visual merchandising on company website• Assisted with reporting on sales, sell through and created product description templates for next season collection• Assisted on seasonal e-commerce photo shoots – prepped and organised garments for shooting and created social media ‘behind the scenes’ content.• Maintained social media and marketing calendar. Scheduled posts across brands social channels; Twitter and Facebook and monitored engagement to assess success of posts.• Dealt with PR requests from editorials, handled samples and managed sample tracker