Experience

Pathfinder Asset Management Limited

• New Zealand
• Investment Management
• 1 - 100 Employee

• Creative Director

  • Apr 2022 - Present

• Head of Marketing

  • Jun 2021 - Apr 2022



Good Social Media

• United States
• Media Production

• Founder

  • May 2020 - Present

  Good Social Media is a boutique digital marketing studio that helps businesses tell their stories. Think of it like couples therapy (but for businesses and organisations) because good communication is at the heart of all successful relationships. Once we define what you're trying to say, how best to say it and whom you want to say it to, we set up all the channels you need to say it over. Good Social Media is a boutique digital marketing studio that helps businesses tell their stories. Think of it like couples therapy (but for businesses and organisations) because good communication is at the heart of all successful relationships. Once we define what you're trying to say, how best to say it and whom you want to say it to, we set up all the channels you need to say it over.



Various

• Financial Services
• 1 - 100 Employee

• Freelance Writer

  • 2005 - Present

  I write cultural essays and literary criticism. I have been published in The NZ Listener, The Spinoff and Metro. You can read about that time I met David Sedaris or interviewed Noel Fielding here: https://pageeyes.wordpress.com I write cultural essays and literary criticism. I have been published in The NZ Listener, The Spinoff and Metro. You can read about that time I met David Sedaris or interviewed Noel Fielding here: https://pageeyes.wordpress.com



Oxfam New Zealand

• eCommerce Strategist

  • Dec 2020 - Jun 2021

  Strategising and activating a viable digital business model for Oxfam NZ to develop themselves in the social enterprise space. Goal: make it coherent, meaningful and scalable so it can do as much good as possible. Strategising and activating a viable digital business model for Oxfam NZ to develop themselves in the social enterprise space. Goal: make it coherent, meaningful and scalable so it can do as much good as possible.



ROCKETSHP

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Head of Strategy & Creative Direction

  • Jan 2020 - Jul 2020

  Working alongside an array of clients, from small Kiwi owner-operators to international banks, I helped strategize ideal digital marketing solutions to engage, grow and sell, as well as helped define the brand of Rocketshp itself. Working alongside an array of clients, from small Kiwi owner-operators to international banks, I helped strategize ideal digital marketing solutions to engage, grow and sell, as well as helped define the brand of Rocketshp itself.



Revolution Creative NZ

• New Zealand
• Technology, Information and Internet

• Relationship Engagement and Marketing Lead

  • Jan 2019 - Jan 2020

  My role was to take to market the Revolution Creative website, which was designed to democratise the way creatives find work in NZ, and how businesses connect with creative thinking for profit and betterment. I was responsible for marketing, brand awareness, launch events, team building, technical development, graduation plans, funding proposals and business model development. This role included working with Government agencies (MSD, MCH and MBIE) in the not for profit sector. My role was to take to market the Revolution Creative website, which was designed to democratise the way creatives find work in NZ, and how businesses connect with creative thinking for profit and betterment. I was responsible for marketing, brand awareness, launch events, team building, technical development, graduation plans, funding proposals and business model development. This role included working with Government agencies (MSD, MCH and MBIE) in the not for profit sector.



Helping Hands Work

• New Zealand
• Staffing and Recruiting

• General Manager

  • Jul 2018 - Dec 2018

  Leading development and pricing strategy for this SaaS hospitality website as well as marketing (lead funnels, brand awareness, PR and advertising) in close consultation with the Board of Directors and Founder.

• Creative Director

  • Aug 2016 - Jul 2018

  Marketing, Digital Marketing & Brand Development.



HarperCollins Publishers - NZ

• Marketing Executive

  • Sep 2015 - Aug 2016

  Marketing, Social Media, Event Management, Digital Strategy.

• Marketing and Digital Design Coordinator

  • Sep 2013 - Aug 2015

  Marketing, Social Media, Publicity Assistant.



Kiwi FM

• Commentator/ book reviewer

  • Sep 2013 - Jan 2014

  Tuesday mornings at 7:40am you'll hear a rant on a theme that ties into a book - so maybe the theme is 'humour' and the book is David Sedaris. I'm not sure. You'd have to tune in to find out. 102.2FM in Auckland. Tuesday mornings at 7:40am you'll hear a rant on a theme that ties into a book - so maybe the theme is 'humour' and the book is David Sedaris. I'm not sure. You'd have to tune in to find out. 102.2FM in Auckland.



Rialto Cinemas Ltd.

• New Zealand
• Entertainment
• 1 - 100 Employee

• Marketing Executive

  • Jan 2013 - Sep 2013

  Event Management, Marketing, Festival Promotion, EDM's, Social Media, Website Maintenance Event Management, Marketing, Festival Promotion, EDM's, Social Media, Website Maintenance


Unity Books
• New Zealand
• Retail
• 1 - 100 Employee
• Brand Manager

  • Sep 2007 - Jan 2013


AWF Auckland Writers Festival

• Chair for the Anthony McCarten session

  • May 2012 - Jun 2012

  Actually it was only for the one day, not two months, but LinkdIn doesn't comprehend a job only lasting a day. Actually it was only for the one day, not two months, but LinkdIn doesn't comprehend a job only lasting a day.


TVNZ Channel U
• Book Reviewer/Contributor

  • Mar 2011 - 2012

Flicks.co.nz Ltd
• Film Reviewer

  • 2011 - 2012

95bFM Campus Radio
• New Zealand
• Broadcast Media Production and Distribution
• 1 - 100 Employee
• Book reviewer on the Morning Glory Radio show

  • 2010 - 2012

Theatreview
• United Kingdom
• Retail Office Equipment
• Reviewer

  • 2009 - 2011