Experience

maje

• France
• Retail Apparel and Fashion
• 700 & Above Employee

• Marketing Director/Partner

  • 2022 - Present

  Develop and execute Maje's US market strategy. I lead a team that conducts market research to gain an in-depth understanding of trends, competitors, and target customer segments in the US fashion industry. Through these studies, we have developed a series of innovative and market-oriented marketing plans. In order to improve the visibility of the brand in the US market and increase the popularity and influence of the Maje brand. I work closely with retail partners to find new sales channels and partnership opportunities. We have established strategic partnerships with high-end department stores, fashion specialty stores and e-commerce platforms to ensure that Maje products can widely reach target customers. At the same time, I continue to monitor market feedback and sales data to understand changes in the market and changes in consumer demand. With this data, I adjust the market strategy and product positioning to ensure that we can meet the needs of our customers and remain competitive. Over the past few months, I have proudly witnessed the growth and success of the Maje brand in the US market. Our market share has been increasing and our brand awareness has been enhanced. I firmly believe that through continuous efforts and innovation, Maje will continue to achieve greater achievements in the US market. Show less