Lily Johansen
Marketing Administrator at CSDP Corporation- Claim this Profile
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French Elementary proficiency
Topline Score
Bio
Credentials
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Bachelor of Business Administration
University of Massachusetts AmherstMay, 2021- Nov, 2024 -
Google Analytics Individual Qualification
GoogleOct, 2021- Nov, 2024
Experience
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CSDP Corporation
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Administrator
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Jun 2021 - Present
Created a brand style guide to modernize and create consistency through the company website, Instagram, Twitter and LinkedIn accounts. Built, designed and wrote all copy for new WordPress website using SEO optimization. Tracked email campaign progress in Salesforce and created informational materials for prospective clients.
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Marketing Intern
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Apr 2021 - Jun 2021
Revitalized brand image for CSDP, a SRM software and service-centric consulting company through the creation of a new brand tagline and the strengthening of high-level marketing strategies, that resulted in a 80% increase in leads. Developed cohesive Twitter, Instagram and LinkedIn accounts, resulting in a 180% increase in new followers over 1 month.
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Isenberg Marketing Club
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United States
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Advertising Services
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1 - 100 Employee
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Head of Fundraising Committee
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Aug 2020 - May 2021
Remotely networked with marketing professionals and professors to host club meetings on various marketing topics. Organized social zoom meetings, such as games nights, for bonding as a club despite the remote setting.
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Community Service Committee Co-Chair
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Sep 2019 - Aug 2020
Organized a fundraiser and marketing campaign for Freedom Cafe, a non-profit, student-run coffee shop at UMass, that donates all proceeds to the fight against human trafficking. The campaign consisted of postering, tabling, raffling and sampling on campus, in which we were able to raise awareness and acquire numerous donations. Started a monthly reading program with kindergarten students at a local elementary school.
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Breaktime Media
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United States
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Advertising Services
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1 - 100 Employee
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Client Services Intern
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Nov 2020 - Dec 2020
Tracked and analyzed online interaction for 6 campaigns using BigQuery. Created over 12 client wrap up reports to showcase campaign successes and specific insights. Calculated impression equivalents, detailing online engagement efficiency compared to the average CPM buy. Reviewed campaign demos and added feedback to assure that they aligned with the clients’ goals and criteria. Tracked and analyzed online interaction for 6 campaigns using BigQuery. Created over 12 client wrap up reports to showcase campaign successes and specific insights. Calculated impression equivalents, detailing online engagement efficiency compared to the average CPM buy. Reviewed campaign demos and added feedback to assure that they aligned with the clients’ goals and criteria.
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Point Showroom- Luxury Multi-Brand Showroom and Brand Image Consulting Agency
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Milan, Lombardy, Italy
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Intern
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Jan 2020 - Feb 2020
Diligently researched international competitors in each brand’s niche market, as well as potential clients. Networked with prospective buyers via email, phone and in-person appointments to display the new collections. Crafted and delivered engaging email marketing content, tailored to prospective American merchandisers. Compiled and updated Excel spreadsheets of contact information for over 1,500 US and Canadian buyers. Diligently researched international competitors in each brand’s niche market, as well as potential clients. Networked with prospective buyers via email, phone and in-person appointments to display the new collections. Crafted and delivered engaging email marketing content, tailored to prospective American merchandisers. Compiled and updated Excel spreadsheets of contact information for over 1,500 US and Canadian buyers.
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UMass Fine Arts Center
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United States
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Performing Arts
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1 - 100 Employee
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Student Assistant
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Sep 2018 - Dec 2019
Organized and created expense reports, invoices, purchase orders, and deposits. Performed and analyzed encumbrance queries in PeopleSoft to detect and assess important overdue payments. Reallocated monthly expenditures of approximately $10,000 for efficient budget spending. Implemented the on-boarding process by training new student employees and creating learning material. Precisely prepared employee credit card statements for monthly audits. Organized and created expense reports, invoices, purchase orders, and deposits. Performed and analyzed encumbrance queries in PeopleSoft to detect and assess important overdue payments. Reallocated monthly expenditures of approximately $10,000 for efficient budget spending. Implemented the on-boarding process by training new student employees and creating learning material. Precisely prepared employee credit card statements for monthly audits.
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Glitter Magazine, Soeurs Media Group
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Writing Intern
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May 2018 - Aug 2018
Remotely wrote online articles for a lifestyle magazine for millennials focused on diversity and self-empowerment, based in Los Angeles, CA. Researched diverse and on-brand pop culture stories and topics to cover, marketed the online articles through Twitter and Facebook using Buffer, and meticulously edited articles and attentively searched for relevant and correctly copyrighted images. Remotely wrote online articles for a lifestyle magazine for millennials focused on diversity and self-empowerment, based in Los Angeles, CA. Researched diverse and on-brand pop culture stories and topics to cover, marketed the online articles through Twitter and Facebook using Buffer, and meticulously edited articles and attentively searched for relevant and correctly copyrighted images.
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Education
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2017 - 2021
Isenberg School of Management, UMass Amherst
Bachelor's of Business Administration in Marketing, Business -
2017 - 2021
University of Massachusetts Amherst
Bachelor's Degree with Individualized Concentration, Fashion Merchandising -
2020 - 2020
IES Abroad- Milan
Fashion Merchandising and Design Program, Junior
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