Lily Frei

Senior Marketing Content Creator at TrainHeroic
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Location
Littleton, Colorado, United States, US

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Credentials

  • CrossFit Level 1
    CrossFit, Inc.
    Jan, 2017
    - Sep, 2024
  • Role of Content
    SEMrush
    Jul, 2020
    - Sep, 2024
  • Content Marketing Fundamentals
    SEMrush
    Jul, 2020
    - Sep, 2024
  • SEO Fundamentals
    SEMrush
    Jul, 2020
    - Sep, 2024
  • RYT-200
    Yoga Alliance

Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Senior Marketing Content Creator
      • Apr 2021 - Present

      -Craft detailed, value-driven SEO blogs & measure their long-term progress for driving organic site traffic -Research keywords & subject matter for 3-4 blogs per week at 800-1600+ words -Track data for blog visitors, page per session views, search visibility, & other metrics via MOZ, Google Analytics -Promote blog content across social channels -Strategize fast-paced network growth with limited resources -Develop brand voice/personality with consistent language -Craft detailed, value-driven SEO blogs & measure their long-term progress for driving organic site traffic -Research keywords & subject matter for 3-4 blogs per week at 800-1600+ words -Track data for blog visitors, page per session views, search visibility, & other metrics via MOZ, Google Analytics -Promote blog content across social channels -Strategize fast-paced network growth with limited resources -Develop brand voice/personality with consistent language

    • Athletics Copywriter & Content Marketing Specialist
      • Apr 2020 - Present

      -Design sleek, original site layouts with brand imagery for new & established gyms/businesses in the strength industry -Write SEO web copy to flow with each business's unique brand messaging -Track site traffic data over a fixed timeframe to make sure the site is pulling weight -Write & manage email campaigns for individual gyms -Create educational/inspiring social media imagery, banners, captions, & logos -Design sleek, original site layouts with brand imagery for new & established gyms/businesses in the strength industry -Write SEO web copy to flow with each business's unique brand messaging -Track site traffic data over a fixed timeframe to make sure the site is pulling weight -Write & manage email campaigns for individual gyms -Create educational/inspiring social media imagery, banners, captions, & logos

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Instructional Support | Digital Marketing
      • Sep 2021 - Aug 2022

      -Provide direct instructional support for an intensive 18-week bootcamp covering fundamental knowledge for digital marketing students -Facilitate online learning for 40+ students per session using Slack, Google Drive, BCS, & other systems -Time-manage remote classes, grade extensive assignments, & guide group activities -Serve as a point of contact for office hours, operational & admin tasks -Provide direct instructional support for an intensive 18-week bootcamp covering fundamental knowledge for digital marketing students -Facilitate online learning for 40+ students per session using Slack, Google Drive, BCS, & other systems -Time-manage remote classes, grade extensive assignments, & guide group activities -Serve as a point of contact for office hours, operational & admin tasks

    • United States
    • Writing and Editing
    • 400 - 500 Employee
    • Freelance Copywriter
      • Mar 2020 - Mar 2021
    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Crossfit Instructor
      • Mar 2019 - Aug 2019

      -Herding cats & keeping time in the name of fitness -Herding cats & keeping time in the name of fitness

Education

  • Florida State University
    Bachelor of Applied Arts and Sciences (BAAS), Creative Writing
    2006 - 2010
  • International Baccalaureate
    2002 - 2006

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