Lily Frei
Senior Marketing Content Creator at TrainHeroic- Claim this Profile
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Credentials
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CrossFit Level 1
CrossFit, Inc.Jan, 2017- Sep, 2024 -
Role of Content
SEMrushJul, 2020- Sep, 2024 -
Content Marketing Fundamentals
SEMrushJul, 2020- Sep, 2024 -
SEO Fundamentals
SEMrushJul, 2020- Sep, 2024 -
RYT-200
Yoga Alliance
Experience
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TrainHeroic
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United States
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Software Development
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1 - 100 Employee
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Senior Marketing Content Creator
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Apr 2021 - Present
-Craft detailed, value-driven SEO blogs & measure their long-term progress for driving organic site traffic -Research keywords & subject matter for 3-4 blogs per week at 800-1600+ words -Track data for blog visitors, page per session views, search visibility, & other metrics via MOZ, Google Analytics -Promote blog content across social channels -Strategize fast-paced network growth with limited resources -Develop brand voice/personality with consistent language -Craft detailed, value-driven SEO blogs & measure their long-term progress for driving organic site traffic -Research keywords & subject matter for 3-4 blogs per week at 800-1600+ words -Track data for blog visitors, page per session views, search visibility, & other metrics via MOZ, Google Analytics -Promote blog content across social channels -Strategize fast-paced network growth with limited resources -Develop brand voice/personality with consistent language
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Athletics Copywriter & Content Marketing Specialist
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Apr 2020 - Present
-Design sleek, original site layouts with brand imagery for new & established gyms/businesses in the strength industry -Write SEO web copy to flow with each business's unique brand messaging -Track site traffic data over a fixed timeframe to make sure the site is pulling weight -Write & manage email campaigns for individual gyms -Create educational/inspiring social media imagery, banners, captions, & logos -Design sleek, original site layouts with brand imagery for new & established gyms/businesses in the strength industry -Write SEO web copy to flow with each business's unique brand messaging -Track site traffic data over a fixed timeframe to make sure the site is pulling weight -Write & manage email campaigns for individual gyms -Create educational/inspiring social media imagery, banners, captions, & logos
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2U
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Germany
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Advertising Services
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1 - 100 Employee
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Instructional Support | Digital Marketing
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Sep 2021 - Aug 2022
-Provide direct instructional support for an intensive 18-week bootcamp covering fundamental knowledge for digital marketing students -Facilitate online learning for 40+ students per session using Slack, Google Drive, BCS, & other systems -Time-manage remote classes, grade extensive assignments, & guide group activities -Serve as a point of contact for office hours, operational & admin tasks -Provide direct instructional support for an intensive 18-week bootcamp covering fundamental knowledge for digital marketing students -Facilitate online learning for 40+ students per session using Slack, Google Drive, BCS, & other systems -Time-manage remote classes, grade extensive assignments, & guide group activities -Serve as a point of contact for office hours, operational & admin tasks
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IAPWE | International Association of Professional Writers and Editors
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United States
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Writing and Editing
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400 - 500 Employee
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Freelance Copywriter
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Mar 2020 - Mar 2021
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Park Meadows Crossfit
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Crossfit Instructor
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Mar 2019 - Aug 2019
-Herding cats & keeping time in the name of fitness -Herding cats & keeping time in the name of fitness
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Education
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Florida State University
Bachelor of Applied Arts and Sciences (BAAS), Creative Writing -
International Baccalaureate