Lily Comyn
Senior Marketing Analyst / Strategist 🚀🇺🇸 at Cottonwood Financial- Claim this Profile
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English Native or bilingual proficiency
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French Full professional proficiency
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Spanish Full professional proficiency
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Italian Elementary proficiency
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Turkish Elementary proficiency
Topline Score
Bio
Edie Angela Fuertes
Lily is an incredibly talented, kind, and charismatic leader I’ve had the pleasure of closely working with for the past year. Her expertise in business strategy, data analytics and retention marketing have made her a tremendous asset to our company. I highly recommend her, not only as a positive presence on any team but as a hardworking, and dedicated professional.
Sarah Arts
Lily is energetic, hardworking and enthusiastic about everything that she does. She is creative and dynamic and is not shy about voicing her opinions and ideas which are very valid. I thoroughly enjoyed working with her and would not hesitate to recommend her.
Edie Angela Fuertes
Lily is an incredibly talented, kind, and charismatic leader I’ve had the pleasure of closely working with for the past year. Her expertise in business strategy, data analytics and retention marketing have made her a tremendous asset to our company. I highly recommend her, not only as a positive presence on any team but as a hardworking, and dedicated professional.
Sarah Arts
Lily is energetic, hardworking and enthusiastic about everything that she does. She is creative and dynamic and is not shy about voicing her opinions and ideas which are very valid. I thoroughly enjoyed working with her and would not hesitate to recommend her.
Edie Angela Fuertes
Lily is an incredibly talented, kind, and charismatic leader I’ve had the pleasure of closely working with for the past year. Her expertise in business strategy, data analytics and retention marketing have made her a tremendous asset to our company. I highly recommend her, not only as a positive presence on any team but as a hardworking, and dedicated professional.
Sarah Arts
Lily is energetic, hardworking and enthusiastic about everything that she does. She is creative and dynamic and is not shy about voicing her opinions and ideas which are very valid. I thoroughly enjoyed working with her and would not hesitate to recommend her.
Edie Angela Fuertes
Lily is an incredibly talented, kind, and charismatic leader I’ve had the pleasure of closely working with for the past year. Her expertise in business strategy, data analytics and retention marketing have made her a tremendous asset to our company. I highly recommend her, not only as a positive presence on any team but as a hardworking, and dedicated professional.
Sarah Arts
Lily is energetic, hardworking and enthusiastic about everything that she does. She is creative and dynamic and is not shy about voicing her opinions and ideas which are very valid. I thoroughly enjoyed working with her and would not hesitate to recommend her.
Credentials
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Klaviyo Product Certified
KlaviyoAug, 2021- Nov, 2024
Experience
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Cottonwood Financial
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United States
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Financial Services
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200 - 300 Employee
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Senior Marketing Analyst / Strategist 🚀🇺🇸
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Nov 2022 - Present
Responsibilities cover managing and developing symbiotic strategies across a mix of traditional and modern marketing media, both earned and owned. Role encompasses this across SMS, Email, website development & optimization, customer sentiment management, SEO, SEM, and Direct Mail. Insights and creative direction are thereafter developed with the help of Google Analytics/ GA4, PowerBi, our powerhouse team of statisticians, and are crafted with the consumer journey at front of mind, always. Responsibilities cover managing and developing symbiotic strategies across a mix of traditional and modern marketing media, both earned and owned. Role encompasses this across SMS, Email, website development & optimization, customer sentiment management, SEO, SEM, and Direct Mail. Insights and creative direction are thereafter developed with the help of Google Analytics/ GA4, PowerBi, our powerhouse team of statisticians, and are crafted with the consumer journey at front of mind, always.
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CTZN
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United States
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Advertising Services
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1 - 100 Employee
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Retention Marketing Analyst 🧨 / Strategist 🤹🏼♀️ & Customer Journey Manager 🚀
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Sep 2022 - Nov 2022
• Managed analytics & strategy development for 9 clients across swim, accessories, beauty, hair care, agriculture, and alcohol industries, responsible for monthly campaign strategies from strategizing & conception to implementation and reporting.• Promoted within 2 years where position broadened to encompass omnichannel Customer Journey strategy management, overseeing campaign execution across email, SMS, website and social media while aligning heavily with the paid media team.• Increased client email Open Rate averages (for multiple clients) by over 30 percentage points, grew AOV by 28% and maintained Click Rates. This was achieved by analyzing past data to optimize for best days of send based on creative content, and consumer segmentation which ensured targeting was based on behavior. • Oversaw sales strategy overhauls consulting with each client by analyzing duration of sale, discount and product, reducing client days of sale as much as 82% year on year, while increasing revenue by up to 116% year over year.• Charged with brand onboarding with emails and SMS, setting up flow and campaign strategy across email and SMS while focusing on touchpoints, frequency, duration between sends, segmentation, staggered A/B/n testing, and conceptualizing content and stories that convey the brands’ DNA.• Set up UTM tracking to pinpoint attribution across channels using Google Analytics in an effort to pinpoint consumer journeys between paid media and retention marketing efforts.• Head of all monthly and quarterly email reporting and client audits and lead the communications, presentations & conversations around results back to clients. Show less
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Retention Marketing Analyst 🧨 and Strategist 🤹🏼♀️ at CTZN 🚀
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Jan 2021 - Sep 2022
Executed digital marketing strategies, detailed analytics, client success and services, utilising an analytical and international luxury retail background to leverage results. Experience encompassed reporting, email strategy, concept creation, web development, copy development, brand management, and more. All of this was achieved by fusing an analytical and creative mindset to bring the best out of any brand’s creative and strategic digital development.
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HerStory.
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Director Of Operations 🚀🇺🇸
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Apr 2020 - Jul 2021
In charge of: - Managing analytics and strategy development for 30+ brands - facilitating all on-boarding processes and communications - from pre-launch briefings to post-season recapping and future collaboration planning. - Co-ordinating with our CEO to ensure goals of sales, business functionality, logistics and staff output is maximised by managing day-to-day business operations in their entirety. - Developing statistics and insights around campaign performance to measure success and highlight opportunities for brand growth through highlighting campaign successes and shortcomings. These measures are being used to guide marketing efforts and budget strategy. - Developing future planning strategy - from marketing initiatives, product pushes, key digital moments, future brand on-boarding, budgets and more. - Managing company bookkeeping - Managing company fulfillment Show less
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The Bicester Collection
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United Kingdom
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Retail Apparel and Fashion
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700 & Above Employee
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Retail Marketing Analyst on Rising Executive Programme 🛍📈🇬🇧
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Sep 2018 - Aug 2019
• Assisted in mandating the content posted on social channels through in-depth analytical breakdowns and the tracking of business activity & performance across the year of 2018. • Introducing standard mechanisms of assessing and analysing the social strategies of our full-price competitors with an end goal of increasing engagement rates and maximising social spend. • Improved data accuracy in analytics by breaking down performance by channel giving better information to our brand partners when launching new collections and during key campaigns. • Created new online communication systems and workflow trackers in Excel by involving content management, social posting and communication plans to ensure accuracy and timeliness when co-ordinating brand activity across 18 social channels. Show less
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The Bicester Collection
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United Kingdom
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Retail Apparel and Fashion
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700 & Above Employee
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Retail Marketing Analyst 🛍🇬🇧
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Jul 2017 - Sep 2017
• Managed brand content in a consistent manner across Value Retail’s international digital platforms using Umbraco CMS platform, including brand product, editorials, webpage imagery, promotional videos and offers. • Created insight into digital and social performance using Google Analytics and Locowise (social analytics tool) to create After Action Reviews which were relayed back to our brand partners following campaign and collection pushes. • Analysed social performance using Locowise to consistently compile performance statistics for brand managers to be used in brand meetings. • Monitored competing full-price and outlet centre activity for the top 20 brands within the Value Retail portfolio by compiling online findings and full-price visits. Show less
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MN Comunicación
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Spain
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Public Relations and Communications Services
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1 - 100 Employee
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PR + Marketing Assistant 🤹🏼♀️🇪🇸
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Feb 2017 - Jun 2017
Helped coordinate and execute different events and projects in a Spanish speaking office. Organisational skills were tested, and communication skills with guests and clients of all nationalities and backgrounds were paramount. • Co-ordinated suppliers, press, and invitees for multiple client events in both Spanish and English. • Managed the company’s social media accounts, posting and refreshing content daily to a target audience within the Marbella area. • Translated press material and administerial documents from Spanish to English. • Managed all external communications such as mailing lists and guest lists while simultaneously publishing press material on digital • Created a new sophisticated mailing list tracking tool which ensured the company was targeting the correct people for specific communications. Took part in: - Engel&Völkers - real estate promotion event, La Meridiana Suites - Bamboo Properties - Open house in Urb. Dana de Noche - American College in Spain - press conference for Broward College's World Conference - Tel Aviv University - lecture series event featuring Arcadi Espada & Teodoro Léon Gross - Sheba Medical Center - charity gala Show less
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Maasmechelen Village
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Belgium
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Luxury Goods & Jewelry
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1 - 100 Employee
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Retail/ Visual Merchandising Assistant 👩🏼🎨🇧🇪
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Oct 2016 - Feb 2017
Worked in between retail, marketing and visual merchandising departments, helping to coordinate teams whilst being involved in team projects. • Developed and documented extensive brand and trend knowledge walking the shop floor daily & merchandising product in respective boutique windows & displays. • Co-ordinated Retail, Marketing and Visual Merchandising (VM) teams to ensure key VM moments were timely, linked with current communications/campaigns, and activating the correct guests. • Developed French language skills working with international internal teams as well as with local store staff. • Organised and co-ordinated the day to day tasks of the Visual Merchandising in Belgium by establishing weekly meetings and relaying all information back to every team within the Village, especially those with the touchpoints with the brands. Took part in: Denim campaign Elle Magazine product selection Daniel Von Weinberger campaign Destination Happy campaign Autumn Visual Merchandising campaign Christmas Visual Merchandising campaign Braderie campaign Black Friday campaign Chinese New Year campaign Golden Week campaign Show less
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La Roca Village
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Spain
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Visual Merchandising Assistant 👩🏼🎨🇪🇸
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Jun 2016 - Aug 2016
Internship spent gaining an in depth understanding about brand characteristics and personalities, as well as an understanding of the different departmental relationships held in a retail environment. Took part in: Eid campaign Barcelona Designers' Collective Summer Jungle Campaign Installations Summer Sales Campaign Internship spent gaining an in depth understanding about brand characteristics and personalities, as well as an understanding of the different departmental relationships held in a retail environment. Took part in: Eid campaign Barcelona Designers' Collective Summer Jungle Campaign Installations Summer Sales Campaign
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Cactus Cafe
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Turkey
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Front of House 🥂🇹🇷
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Jul 2015 - Aug 2015
Worked front of house at a bar in Turkey for one summer to travel in between university holidays. Was fully engrained in Turkish living and experienced a breadth of culture in a truly unique environment, even picking up some Turkish language along the way! Worked front of house at a bar in Turkey for one summer to travel in between university holidays. Was fully engrained in Turkish living and experienced a breadth of culture in a truly unique environment, even picking up some Turkish language along the way!
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Royal Oak Eydon Pub
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Eydon, Northamptonshire, United Kingdom
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Front of house 👩🏼🌾🇬🇧
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Dec 2013 - Jan 2015
Spent every Winter, Spring, and Summer holiday working front of house in local pub to fund university and travels. Consistently achieved top sales results. Spent every Winter, Spring, and Summer holiday working front of house in local pub to fund university and travels. Consistently achieved top sales results.
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The Week UK
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United Kingdom
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Newspaper Publishing
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1 - 100 Employee
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Work Experience 🌍👀
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Aug 2012 - Aug 2012
Time spent in both the editorial and publishing sides of the publishing company obtaining a good grasp of what the different types of work entail. Time spent in both the editorial and publishing sides of the publishing company obtaining a good grasp of what the different types of work entail.
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Education
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University of Bristol
Bachelor of Arts - BA, French and Spanish -
Stowe School, Buckinghamshire
History, French, and Economics, A-Levels: A*, A, B (History, French, Economics), GCSEs: 6A*s, 4As
Community
