Lily Allsep
Communications & Media Manager at Adopt Change- Claim this Profile
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Bio
Experience
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Adopt Change
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Non-profit Organizations
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1 - 100 Employee
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Communications & Media Manager
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May 2022 - Present
Media & Communications strategy, team management & marketing to help the 46,000 children in out-of-home care find permanent, safe homes. #aHomeForEveryChild Media & communication management of the My Forever Family NSW program - including 6 marketing campaigns each year to recruit more foster carers. Media & Communications strategy, team management & marketing to help the 46,000 children in out-of-home care find permanent, safe homes. #aHomeForEveryChild Media & communication management of the My Forever Family NSW program - including 6 marketing campaigns each year to recruit more foster carers.
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Mamamia
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Australia
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Online Audio and Video Media
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100 - 200 Employee
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Social & Audience Development Lead
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Aug 2019 - May 2022
Head of the Social & Audience Development team for Mamamia, strategising & managing Mamamia's presence across all digital platforms. Responsible for: Team management Social media strategy - across the business written, podcasts and video Ensuring brand and tone consistency Email marketing strategy and SEO Data analysis and trend predictions Head of the Social & Audience Development team for Mamamia, strategising & managing Mamamia's presence across all digital platforms. Responsible for: Team management Social media strategy - across the business written, podcasts and video Ensuring brand and tone consistency Email marketing strategy and SEO Data analysis and trend predictions
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Network 10
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Australia
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Broadcast Media Production and Distribution
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700 & Above Employee
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Senior Social Media Producer
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Jul 2018 - Aug 2019
Leading social media strategy and management of Channel 10 flagship andprimetime social properties, overseeing a team managing over 180 socialchannels with over 17 million total followers.
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Social Media Producer
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Jun 2016 - Jul 2018
Lead social producer for Bachelor In Paradise, Bachelor, Bachelorette, Dancing With The Stars, Channel Ten Flagship Social accounts, Offspring, The Wrong Girl, Sisters, Bondi Vet and CRAM. Manage projects for Gogglebox and MasterChef. Co-led the I’m A Celebrity Get Me Out Of Here Season 4 social media strategy, living and working from the African jungle.• Social media strategy, ideation, planning & content creation to engage fans of Network programs • Use of Adobe Photoshop and Premiere Pro to create custom content• Filming & producing bespoke social content with talent • Maintaining relationships with key stakeholders • Strategic community management• Content approvals with Production companies to ensure content is consistent with the TEN brand• Execution of promoted social media campaigns with marketing team and external advertising agency • Detailed analytics and reporting on campaigns • Managing and producing of talent for I’m A Celebrity and Bachelor In Paradise • Planning & managing digital and social media competitions• Strong communication skills to ensure teamwork with multiple departments and external companies • Budgeting• Hiring• Training and people management Show less
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The Defectors
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Australia
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Advertising Services
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Social Media Coordinator
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May 2015 - Jun 2016
- Managing Facebook, Instagram, Pinterest and LinkedIn accounts for several major clients- Account management- Content strategy & planning- Copywriting- Technical brief writing skills-Artwork and design creation on Photoshop- Writing and uploading weekly blog posts- Strategic community management- Manage and execute monthly EDMs- Management of promotional competitions- Influencer campaigns to drive social engagement- Event amplification- Facebook Advertising Management including Business Manager & Power Editor- Detailed monthly analysis and reporting- SEO Understanding Show less
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Social Media Marketing Intern
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Mar 2015 - Apr 2015
Assisted the Account Managers with content creation for major clients across Facebook, Instagram and Pinterest. Wrote and published blog content for key clients such as MineTan, Valued Opinions and St Tropez Tan Australia. Sourced imagery & content, assisted with influencer campaigns and the MineTan Tanbassador program. Copywriting, artwork creation on Photoshop and varied administrational duties.
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Social Media Marketing Intern
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Jul 2013 - Nov 2013
Coordination of UOW Student Life Facebook and Instagram, Facebook schedules, marketing of Student Life events, creation of promotional videos Coordination of UOW Student Life Facebook and Instagram, Facebook schedules, marketing of Student Life events, creation of promotional videos
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Pacific Magazines
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Book and Periodical Publishing
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100 - 200 Employee
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DOLLY Magazine Work Experience
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Nov 2009 - Nov 2009
I completed work experience with DOLLY at Pacific Magazines. I assisted the fashion and beauty editors with daily tasks, wrote and published articles, conducted interviews and helped with the overall editing process. I completed work experience with DOLLY at Pacific Magazines. I assisted the fashion and beauty editors with daily tasks, wrote and published articles, conducted interviews and helped with the overall editing process.
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Education
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University of Wollongong
Bachelor of Communication and Media Studies, Marketing & Advertising -
Winmalee High School
High School, ATAR: 96.4