Experience

AiFi Inc.

• United States
• Software Development
• 1 - 100 Employee

• Content Marketing Manager

  • May 2022 - Mar 2023

  ● Relaunched the AiFi company website including building wireframes, briefing design and overseeing development ● Managed the digital content calendar and production for the company's website, SEO efforts, social media channels, and blog, with a focus on showcasing key differentiators of the company's AI technology. ● Defined the brand messaging, product marketing, and positioning, highlighting AI solution benefits ● Built marketing materials including sales decks for GTM team, store… Show more ● Relaunched the AiFi company website including building wireframes, briefing design and overseeing development ● Managed the digital content calendar and production for the company's website, SEO efforts, social media channels, and blog, with a focus on showcasing key differentiators of the company's AI technology. ● Defined the brand messaging, product marketing, and positioning, highlighting AI solution benefits ● Built marketing materials including sales decks for GTM team, store and product videos, event content, internal branding, and store branding ● Supported PR and media outreach initiatives working with the PR agency to ensure consistent messaging ● Assisted with event management and planning for tech & retail tradeshows and conferences Show less



New Balance

• United States
• Sporting Goods Manufacturing
• 700 & Above Employee

• Ecommerce Content Executive

  • Feb 2022 - Apr 2022

  ● Manage e-commerce content strategy and development across all EMEA sites through Salesforce ● Build homepage and category landing pages for communicating campaigns and product launches ● Manage content setup, localization and publication at global and market level on a weekly basis ● Implement site solutions for enhanced UX and execute ad hoc projects to resolve bugs ● Support in strategy and execution of ongoing tasks - redirects, filters and menu navigation setup ● Run… Show more ● Manage e-commerce content strategy and development across all EMEA sites through Salesforce ● Build homepage and category landing pages for communicating campaigns and product launches ● Manage content setup, localization and publication at global and market level on a weekly basis ● Implement site solutions for enhanced UX and execute ad hoc projects to resolve bugs ● Support in strategy and execution of ongoing tasks - redirects, filters and menu navigation setup ● Run monthly content A/B tests on all sites and assist with roadmap planning

• Ecommerce Content Specialist

  • Nov 2020 - Feb 2022

  Amsterdam, North Holland, Netherlands (remote) ● Manage digital content development for onsite assets on homepage, category and landing pages ● Schedule and publish site content in line with marketing calendar highlighting product launches and seasonal campaigns ● Handle projects related to coupon creation, promotion setup and campaign management ● Assist with catalog, coupon and promotion tasks in support of site migration



New Balance

• United States
• Sporting Goods Manufacturing
• 700 & Above Employee

• Digital Commerce Site Coordinator

  • Jul 2018 - Jul 2020

  Greater Toronto Area, Canada ● Managed content workflow processes, including creative and UX briefs, digital asset UAT and publishing onsite ● Localized global campaign content with creative designer and coordinated site translations ● Built monthly ecommerce content calendar supporting key product launches and local activations ● Executed site merchandising strategies (landing pages, categorization, filters, navigation) ● Ensured timely site product updates via thorough catalog management, from setup to… Show more ● Managed content workflow processes, including creative and UX briefs, digital asset UAT and publishing onsite ● Localized global campaign content with creative designer and coordinated site translations ● Built monthly ecommerce content calendar supporting key product launches and local activations ● Executed site merchandising strategies (landing pages, categorization, filters, navigation) ● Ensured timely site product updates via thorough catalog management, from setup to launch ● Supported email marketing by managing calendar, setup and deployment of 10+ e-blasts weekly ● Executed local digital campaigns by creating and testing promotions and coupons through CMS ● Analyzed site performance reports in Google Analytics and reported daily on e-commerce KPIs Show less



Tsakiris Mallas S.A.

• eCommerce Assistant

  • Jun 2017 - Oct 2017

  Athens, Greece o Improved customer experience by quickly resolving functional/product issues o Achieved sales results through daily fulfillment of ecommerce orders, exchanges and returns o Created content and uploaded products based on inventory and season o Assisted with troubleshooting issues and daily QAs to ensure 100% accuracy o Merchandised key product categories (assortment, display order) in line with business objectives and market trends



JK Property & Yachting

• Marketing Administrative Assistant

  • Jan 2016 - May 2017



INTERSPORT Athletics S.A.

• Marketing Assistant

  • Mar 2015 - Jun 2015

  Marousi, Athens o Managed and executed 8-10 annual sports events based on calendar o Achieved event registration goals by implementing marketing initiatives o Prepared, executed & promoted in-store events in line with marketing plan o Assisted with ad hoc marketing projects to meet deadlines o Contributed to planning and implementing ecommerce initiatives o Oversaw product photography process ensuring timely delivery of images

• Digital Marketing Administrator

  • Sep 2012 - Mar 2015

  Marousi, Athens o Supported website launch from planning to implementation in 4 months o Provided all customer support, processed & invoiced 50-100 orders daily o Managed product assets (copy, pricing, photography) in line with strategy o Performed daily QA to ensure correct site content & product set up o Briefed & directed creative agency for creation of banners, promo ads o Applied merchandising strategy for improvement of traffic, click-through-rates o Evaluated key performance metrics… Show more o Supported website launch from planning to implementation in 4 months o Provided all customer support, processed & invoiced 50-100 orders daily o Managed product assets (copy, pricing, photography) in line with strategy o Performed daily QA to ensure correct site content & product set up o Briefed & directed creative agency for creation of banners, promo ads o Applied merchandising strategy for improvement of traffic, click-through-rates o Evaluated key performance metrics from web analytics & sales reports o Recommended product assortment for promo initiatives (email, AdWords)

• Marketing Assistant

  • Mar 2010 - Aug 2012

  Vari, Athens o Organized and managed annual sports events and tournaments o Assisted with marketing programs across all channels to meet deadlines o Provided administrative support to marketing department o Managed B2B accounts and projects increasing sales results

• Sales Assistant & Marketing Trainee

  • Aug 2009 - Mar 2010

  Vari, Athens  Contributed to achievement of sales goals in retail store  Assisted in administrative tasks  Assisted with marketing projects  Handled B2B accounts & projects