Experience

Autodesk Innovyze

• United States
• Software Development
• 1 - 100 Employee

• Marketing

  • Oct 2022 - Present

  Remote Improving the way we work with water.



RevGenius

• United States
• Think Tanks
• 500 - 600 Employee

• Member

  • Jul 2022 - Present

  Colorado, United States



HYPCCCYCL

• E-Learning Providers
• 1 - 100 Employee

• Member

  • May 2022 - Present

  Colorado, United States HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.



The Landline Company

• United States
• Airlines and Aviation
• 1 - 100 Employee

• Marketing

  • Apr 2022 - Sep 2022

  Colorado, United States Established the marketing team for a Series A startup as a true player-coach, doing most of the work solo, initially focused on: → Establishing positioning, ICP, Enablement and Messaging for the B2B brand and 3 primary partners → Launching MVP paid channels (increase paid search conversions by 30%, paid social impressions by 200%, reduced abandoned cart by 10% and increased sales MoM by 50% in first 4 months) → Simplified and refreshed website (increased time on site by 2 minutes and… Show more Established the marketing team for a Series A startup as a true player-coach, doing most of the work solo, initially focused on: → Establishing positioning, ICP, Enablement and Messaging for the B2B brand and 3 primary partners → Launching MVP paid channels (increase paid search conversions by 30%, paid social impressions by 200%, reduced abandoned cart by 10% and increased sales MoM by 50% in first 4 months) → Simplified and refreshed website (increased time on site by 2 minutes and decreased bounce rate by 75%) → Established campaign execution process → Built B2B partner marketing capability to support 3 major airline carriers → Established a clear content calendar for forward looking executions → Created first funnel reporting dashboard and defined budget needs → Onboarded HubSpot Show less



Assignar

• United States
• Software Development
• 1 - 100 Employee

• Head of Marketing

  • Aug 2021 - Apr 2022

  Colorado Supported Global expansion (ANZ to US + Can) of the Marketing team. Driving: → Product Marketing department creation to define positioning, messaging, enablement, case study, content and GTM of new products and features and to feed Campaigns → Partner Marketing focus to support Associations, Resellers and Integrations → First Integrated Campaign Strategy (inclusive of events and comms) → Content engine and calendar to feed Campaigns, Enablement, Growth → Facilitating… Show more Supported Global expansion (ANZ to US + Can) of the Marketing team. Driving: → Product Marketing department creation to define positioning, messaging, enablement, case study, content and GTM of new products and features and to feed Campaigns → Partner Marketing focus to support Associations, Resellers and Integrations → First Integrated Campaign Strategy (inclusive of events and comms) → Content engine and calendar to feed Campaigns, Enablement, Growth → Facilitating implementation of Drift, migration from Hubspot to Marketo and onboarding of new agency partners → Established regular reporting cadence, designed first Marketing Dashboards. → Cross-functionally continually exceeded pipeline (by 67% averaged for year) and ARR goals QoQ (by 5% averaged for year). Show less



Procore Technologies

• United States
• Software Development
• 700 & Above Employee

• Head of Marketing, Canada and LATAM

  • Aug 2020 - Aug 2021

  In focusing on Product Marketing, Growth and GTMs for the Canadian and LATAM regions, my primary focus was launching and growing the brand and entire product line through campaigns focused on demand generation, user acquisition and retention. Contributed to achieving: → Established positioning, messaging, enablement, ICP development, case study and content and GTM strategy for each market → Over 100% increase YoY in pipeline growth (gotta keep up with the SaaS targets!) →… Show more In focusing on Product Marketing, Growth and GTMs for the Canadian and LATAM regions, my primary focus was launching and growing the brand and entire product line through campaigns focused on demand generation, user acquisition and retention. Contributed to achieving: → Established positioning, messaging, enablement, ICP development, case study and content and GTM strategy for each market → Over 100% increase YoY in pipeline growth (gotta keep up with the SaaS targets!) → Successfully increasing Marketing sourced ARR from ~60% to 80% in Canada and 0% to 75% in LATAM (ask me about the difference in approaches!) → Over 820% YoY increase in website traffic → Net retention of 98% ($22,027,605.99) and 84% gross retention Executions and campaigns also included, category & brand building, demand generation programs including product/technology positioning, product launches, direct marketing, channel, multimedia, online advertising, website, events, media relations, PR etc.

• Head Of Marketing, LATAM

  • Jul 2019 - Aug 2020

• Senior Manager, International Marketing and Strategy

  • Aug 2018 - Jul 2019

  Austin, Texas Area Contributions included defining, execution & strategy for Procore’s International Marketing Strategy, defining the brand in new markets and driving efforts to hit our numbers during a period of rapid growth. Launched Marketing departments in Australia, Canada, UKI and LATAM including: + Established product marketing focus, lead generation programs, partner and channel practices in each respective region + Defined brand and product positioning, messaging, insight development… Show more Contributions included defining, execution & strategy for Procore’s International Marketing Strategy, defining the brand in new markets and driving efforts to hit our numbers during a period of rapid growth. Launched Marketing departments in Australia, Canada, UKI and LATAM including: + Established product marketing focus, lead generation programs, partner and channel practices in each respective region + Defined brand and product positioning, messaging, insight development, customer journey mapping and go-to-market strategies in 4 key new markets + Preformed extensive customer discovery and research to understand product market fit and gaps in each region to best represent the needs of the customer, the ideal customer profile and where our various products needed to evolve to better serve the markets + Based on above research, positioned insights and expertise to establish product enhancement roadmaps for new GTM launches + Built high-performance team of In-region Marketing Directors through partnering with Sales and recruiting to hire Director of Marketing in each respective country (owned creation of JD, job req, initial resume review and vetting, selection of interview panel, rounds of review, candidate selection, onboarding at HQ and in-region, facilitation of training and ramping) + Built web experiences for all existing International regions + Supported in-region team design, building and hiring

• Manager, International Marketing Strategy

  • Mar 2018 - Aug 2018

  Austin, Texas Area Procore is a leading provider of cloud-based applications for Construction. In 2016, Procore was recognized as a Forbes Billion-Dollar Startup. We have earned a spot on the Deloitte Technology Fast 500 list, been named an Inc 5000 Fastest Growing Company for the last three consecutive years, and were recognized by Forbes magazine as a Cloud 100 company. Not only does Procore produce an amazing product, but our employees love to work here. How do we know this? As a result of employee feedback… Show more Procore is a leading provider of cloud-based applications for Construction. In 2016, Procore was recognized as a Forbes Billion-Dollar Startup. We have earned a spot on the Deloitte Technology Fast 500 list, been named an Inc 5000 Fastest Growing Company for the last three consecutive years, and were recognized by Forbes magazine as a Cloud 100 company. Not only does Procore produce an amazing product, but our employees love to work here. How do we know this? As a result of employee feedback, Procore was named one of Glassdoor’s Best Places to Work in 2017. For more information about Procore Technologies, our amazing workplace, or to receive a free online demo, visit our website at: https://www.procore.com/

• Marketing Strategist

  • Aug 2017 - Mar 2018

  Austin, Texas Area Procore is a leading provider of cloud-based applications for Construction. In 2016, Procore was recognized as a Forbes Billion-Dollar Startup. We have earned a spot on the Deloitte Technology Fast 500 list, been named an Inc 5000 Fastest Growing Company for the last three consecutive years, and were recognized by Forbes magazine as a Cloud 100 company. Not only does Procore produce an amazing product, but our employees love to work here. How do we know this? As a result of employee feedback… Show more Procore is a leading provider of cloud-based applications for Construction. In 2016, Procore was recognized as a Forbes Billion-Dollar Startup. We have earned a spot on the Deloitte Technology Fast 500 list, been named an Inc 5000 Fastest Growing Company for the last three consecutive years, and were recognized by Forbes magazine as a Cloud 100 company. Not only does Procore produce an amazing product, but our employees love to work here. How do we know this? As a result of employee feedback, Procore was named one of Glassdoor’s Best Places to Work in 2017. For more information about Procore Technologies, our amazing workplace, or to receive a free online demo, visit our website at: https://www.procore.com/



R/GA

• United States
• Advertising Services
• 700 & Above Employee

• Senior Strategist

  • Mar 2016 - Aug 2017

  Austin, Texas Area Program, product and global digital strategy for B2B tech, CPG and travel brands (over $25MM in accounts managed). Created first in-house influencer program. Leading a team of 4 strategists for brands including: Verizon B2B: Head strategist for global digital programs, product GTMs, brand planning, events, social, broadcast and print campaigns for Verizon B2B products and solutions. Including evergreen marketing and go-to-market launches (wireless, IoT and mobility). Royal… Show more Program, product and global digital strategy for B2B tech, CPG and travel brands (over $25MM in accounts managed). Created first in-house influencer program. Leading a team of 4 strategists for brands including: Verizon B2B: Head strategist for global digital programs, product GTMs, brand planning, events, social, broadcast and print campaigns for Verizon B2B products and solutions. Including evergreen marketing and go-to-market launches (wireless, IoT and mobility). Royal Caribbean: Lead marketer for social and digital strategy launching all new products, brand voice and influencer program creation working with the CMO and team to launch US and European products including Anthem and Harmony of the Seas across social and digital. Campaigns included content series, video marketing and on-ship activations. Pepsico (Aquafina, Frito-Lay, Red Rock Deli): Lead strategist for pitch and strategic new businesses acquisition of a new product portfolio. Strategy, GTM brand and product launches, content creation and branding. Other clients included Samsung Global, Verizon (B2C), Mercedes

• Digital Strategist

  • Sep 2015 - Mar 2016

  Austin, Texas Area Our Strategy and Planning group tracks trends in technology and consumer behavior to identify opportunities for clients. We place a special focus on brand planning, social media and digital product innovation, and we’re always on the lookout for new ways to connect consumers and brands.



PulsePoint Group (now ICF Next)

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Digital Media Consultant

  • Dec 2013 - 2015

  Austin, Texas Area Digital, social and brand consulting for a wide range of companies and institutions from the technology sector to higher education. PulsePoint Group is a management and digital consulting firm that provides insight, strategy development and strategic execution for communications and marketing management challenges, with a special focus on social and digital engagement. The firm specializes in C-suite and boardroom-level consulting. By combining creativity and deep experience with… Show more Digital, social and brand consulting for a wide range of companies and institutions from the technology sector to higher education. PulsePoint Group is a management and digital consulting firm that provides insight, strategy development and strategic execution for communications and marketing management challenges, with a special focus on social and digital engagement. The firm specializes in C-suite and boardroom-level consulting. By combining creativity and deep experience with rigorous research, PulsePoint Group transforms data derived from cutting-edge metrics into actionable recommendations. Show less



ICF

• United States
• Business Consulting and Services
• 700 & Above Employee

• Marketing Strategist

  • 2013 - 2015

  Austin, Texas Area Strategy, management consulting, insights, planning, production and in some cases, crisis management with a focus on B2B tech companies including: Dell: Worked on a strategic consulting team embedded with the Dell Integrated Marketing team to develop and launch new product offering for CIOs and executives of Fortune 500 companies across the US. Materials included workshop syllabus and content, video series, website development, executive interviews and evergreen content for the B2B C… Show more Strategy, management consulting, insights, planning, production and in some cases, crisis management with a focus on B2B tech companies including: Dell: Worked on a strategic consulting team embedded with the Dell Integrated Marketing team to develop and launch new product offering for CIOs and executives of Fortune 500 companies across the US. Materials included workshop syllabus and content, video series, website development, executive interviews and evergreen content for the B2B C suite. HP: Marketing for HP’s B2B Cloud and IoT product solutions. Projects included product positioning, messaging, stakeholder interviews, content creation and GTM launches. Appirio + Topcoder (Salesforce Companies): Worked with a team of executives define the company’s B2B branding and marketing due to a recent acquisition. Work included stakeholder interviews, brand positioning and product marketing for cloud migration, PaaS, SaaS and coding divisions. Other clients included VM Ware, AMD, Delta Airlines and Universities.

• Associate

  • 2013 - 2014



Bakery Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Strategist

  • Aug 2013 - Dec 2013

  Austin, Texas Area Today’s market is multi-platform, connected, and based on real engagement, so we built an agency that innovates on these fronts. At Bakery we tap into the emerging trends in technology, as well as the cultural insights that are important to a brand's to tell stories, improve folks’ lives and grow businesses.



LatinWorks

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Strategist

  • Apr 2013 - Aug 2013

  Austin, Texas Area