Experience

160over90

• United States
• Advertising Services
• 500 - 600 Employee

• Sr. Media Buyer

  • Feb 2022 - Present



Stream Companies

• United States
• Advertising Services
• 300 - 400 Employee

• Media Planner / Buyer

  • May 2016 - Apr 2022

  Managed an average monthly spend of $100k+ in traditional media schedules including TV, radio, newsprint, and outdoor for 30+ accounts-Produced captivating media strategies influenced by client and market research data to help meet sales goals -Collected, analyzed, and developed essential insights from market research data to aid my development of traditional and digital media campaigns -Negotiated advertising rates with the media outlets to ensure client budgets were effectively spent -Coordinated with the production team to ensure client advertisements are finished and distributed accordingly with scheduled start dates Built and optimized 60+ digital campaigns including streaming TV, internet radio, and display ads for a total budget of $120k monthly -Pioneered and cultivated a partnership with the demand-side platform providers to run internet radio campaigns -Served as point-person for platform issues and trained my team on technical navigation -Analyzed post-campaign reporting to improve digital campaigns-Created client-facing materials to educate and promote digital campaign capabilities Show less

• Assistant Media Planner Buyer

  • May 2016 - Jul 2018

  -Managed $87k+ monthly of traditional media schedules for 8 accounts -Served as assistant to three senior planner/buyers across 32 accounts -Managed extensive billing procedures for client and agency audits to maintain contractual expectations for 28 accounts monthly



Vera Bradley

• Sales Associate

  • Sep 2013 - May 2016



Brandywine Insurance Advisors LLC

• Intern

  • Jun 2014 - Jun 2015