Liliia Botueva

Marketing Analyst at IDF Eurasia
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Contact Information
us****@****om
(386) 825-5501
Location
Moscow, Moscow City, Russia, RU

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Credentials

  • Career course with practical solutions to cases of leading companies
    Changellenge >>
    Feb, 2020
    - Sep, 2024
  • IELTS Academic 7.5
    IELTS Official
    Sep, 2023
    - Sep, 2024

Experience

  • IDF Eurasia
    • Russian Federation
    • Financial Services
    • 1 - 100 Employee
    • Marketing Analyst
      • Jul 2023 - Present

      Analysis of indicators of advertising campaigns to attract users and DM mailings. Creation and automation of analytical reports and dashboards on key marketing metrics. Testing of marketing hypotheses, planning and analysis of A/B tests. Setting up and integrating marketing tools (mobile trackers, analytics systems, CRM platforms). Analysis of indicators of advertising campaigns to attract users and DM mailings. Creation and automation of analytical reports and dashboards on key marketing metrics. Testing of marketing hypotheses, planning and analysis of A/B tests. Setting up and integrating marketing tools (mobile trackers, analytics systems, CRM platforms).

  • AIESEC
    • Canada
    • Non-profit Organizations
    • 700 & Above Employee
    • Program Manager
      • Jul 2023 - Present

      Preparing agenda and working with speakers Preparing agenda and working with speakers

  • Самокат
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Data Analyst
      • Sep 2022 - Jul 2023

      • Creating reports of past marketing activities, giving recommendations for future activities • Automation of regular reports • Creation of dashboards including web analytics • Analysis of marketing campaigns on key retail marketing metrics and predicting uplifts in future campaigns • Creating reports of past marketing activities, giving recommendations for future activities • Automation of regular reports • Creation of dashboards including web analytics • Analysis of marketing campaigns on key retail marketing metrics and predicting uplifts in future campaigns

  • LATOKEN
    • Malta
    • Financial Services
    • 100 - 200 Employee
    • Business Analyst
      • Aug 2022 - Aug 2022

      P&L report automation, calculation for units of the company, creating an updatable view in the database using gitlab and cron in python to connect data from different sources. The resulted dashboard allowed to find errors in previous Excel reports. P&L report automation, calculation for units of the company, creating an updatable view in the database using gitlab and cron in python to connect data from different sources. The resulted dashboard allowed to find errors in previous Excel reports.

  • Leroy Merlin
    • France
    • Retail
    • 700 & Above Employee
    • Analyst
      • Aug 2021 - Aug 2022

      • Optimized some core processes to increase business efficiency and operational flexibility • Wrote queries in Greenplum and processed received data in Jupyter Notebook for ad-hoc • Worked with xgboost model for classifying goods by customs code • Implemented a report on the cost of the host logistics components and the cost of goods • Worked on dashboard reflecting deviations on reports of turnovers • Optimized some core processes to increase business efficiency and operational flexibility • Wrote queries in Greenplum and processed received data in Jupyter Notebook for ad-hoc • Worked with xgboost model for classifying goods by customs code • Implemented a report on the cost of the host logistics components and the cost of goods • Worked on dashboard reflecting deviations on reports of turnovers

Education

  • Финансовый университет при правительстве Российской Федерации
    Бакалавр, Анализ данных и принятие решений в финансах и экономике
    2018 - 2022

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