Lilian Garzon

Real Estate Sales Associate at Broker's LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Miami, Florida, United States, US

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Experience

    • United States
    • Real Estate
    • 100 - 200 Employee
    • Real Estate Sales Associate
      • May 2023 - Present

      As a realtor, you can expect a lively, engaging, and sales-oriented approach. I combine my knowledge of the local market, my passion for exceptional service, and the ability to connect on a personal level to ensure that your real estate journey is seamless and successful. Whether you are a first-time homebuyer, an investor, or looking to sell your property, I will be there every step of the way, providing expert guidance and unwavering support.

    • Canada
    • Graphic Design
    • 1 - 100 Employee
    • Strategic Marketing Consultant
      • Dec 2022 - May 2023

      Miami Specialize in implementing, and monitoring personalized digital marketing strategies for local businesses, tailored to pain points and overall goals, including local search marketing, paid advertising, review marketing & reputation management, market trends, and competitive insights. •Collaborate with Strategic Directors & Marketing Team to plan, develop and execute digital marketing plans leveraging SEO, social media, paid ads, and website optimization. •Implement & schedule weekly… Show more Specialize in implementing, and monitoring personalized digital marketing strategies for local businesses, tailored to pain points and overall goals, including local search marketing, paid advertising, review marketing & reputation management, market trends, and competitive insights. •Collaborate with Strategic Directors & Marketing Team to plan, develop and execute digital marketing plans leveraging SEO, social media, paid ads, and website optimization. •Implement & schedule weekly meetings focused on new prospects and connecting with business owners through multiple approaches including sales calls, cold calling, e-mails, meetings, presentations, and networking. •Review account performance reports, analytics, and progress meetings with business owners & managers. Show less

    • Sr. Sales & Marketing Manager
      • Apr 2022 - Nov 2022

      Miami, Florida, United States

    • Sales Director
      • Mar 2016 - Feb 2022

      PuertoRico Plan, implement, manage, and oversee the company's overall sales strategy including securing new business and increasing revenue within existing and new company accounts through solution selling and targeted lead generation. Scope of accountability includes strategic planning, competitive analysis, market positioning, and building/maintaining strategic client partnerships. • Orchestrated pre-opening sales and marketing budget and business plan for 280 guestrooms for rebranded and newly… Show more Plan, implement, manage, and oversee the company's overall sales strategy including securing new business and increasing revenue within existing and new company accounts through solution selling and targeted lead generation. Scope of accountability includes strategic planning, competitive analysis, market positioning, and building/maintaining strategic client partnerships. • Orchestrated pre-opening sales and marketing budget and business plan for 280 guestrooms for rebranded and newly renovated hotel beach resort, including creating a successful online marketing campaign to cross-sell products and services. • Leveraged budget exceeding 30% of market mix through developing/contracting with Tour Operators in the international market. • Increased YoY Corporate, Consortia, and Group Business contracts from both local and international markets. • Consistently serviced and followed up accounts to maintain active contacts and continuously promoted profitable campaigns. • Reached out top-10 hotels on trip advisor in collaboration with Public Relations and Social Media Manager to plan media campaigns. • Interfaced with Revenue Manager to forecast projected sales and revenues to achieve ROI objective. • Strategized and implemented a marketing campaign focused on new market segments and connected with prospects through multiple approaches including international trade shows, cold calling, sales missions, Fam Trips, meetings, presentations, and networking. *Promoted Isla Verde Beach website through a sales development & marketing campaign to position Isla Verde as a top destination in Puerto Rico. *Puerto Rico Chamber of Commerce, Miami, Award Recognition. 2018 Show less

    • United States
    • Advertising Services
    • 400 - 500 Employee
    • Digital Marketing Consultant
      • Oct 2020 - Jun 2021

      Miami, Florida, United States Specialized in developing, implementing, and monitoring personalized digital marketing strategies for local businesses, tailored to pain points and overall goals, including local search marketing, paid advertising, review marketing & reputation management and social media. • Developed partnerships with local business owners and managers through local search marketing, utilizing my own strategic and personalized approach to mindfully consolidate growing their businesses locally along with… Show more Specialized in developing, implementing, and monitoring personalized digital marketing strategies for local businesses, tailored to pain points and overall goals, including local search marketing, paid advertising, review marketing & reputation management and social media. • Developed partnerships with local business owners and managers through local search marketing, utilizing my own strategic and personalized approach to mindfully consolidate growing their businesses locally along with reputation management. • Managed a portfolio of 700+ local business owners, scheduled meetings, and conducted presentations with them to educate on enhancing their online presence and driving additional traffic via Google Local Search. • Served as liaison between strategist managers and business owners to plan, develop and execute digital marketing plans leveraging SEO, social media, paid ads, and website optimization. • Consistently recognized on the Top Performer Leader Board for achieving up to 100 monthly new appointments booked, completed demos, and follow ups. Show less

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Sales Development/App Social Brand Awareness
      • Mar 2020 - Aug 2020

      Miami, Florida, United States SendWork Provider is a Customer Relationship Management (CRM) mobile application that helps individuals contractors and small businesses that work in the field run their day to day operations from the palm of their hand. The complete CRM includes an on-demand lead generator service as well as E-wallet and card payments. The App for the contractors and customers to sync schedules and bookings. •Developed and flourish relationships with small to medium-sized businesses in the USA to help… Show more SendWork Provider is a Customer Relationship Management (CRM) mobile application that helps individuals contractors and small businesses that work in the field run their day to day operations from the palm of their hand. The complete CRM includes an on-demand lead generator service as well as E-wallet and card payments. The App for the contractors and customers to sync schedules and bookings. •Developed and flourish relationships with small to medium-sized businesses in the USA to help them select the right software solutions that best fit their needs. •Educate business owners on our simple pricing solutions to save money, streamline operations, and improve customer service experience. •Manage the sales cycle from start to finish. Show less

    • Sales Director USA & Latin America
      • Feb 2016 - Mar 2020

      Puerto Rico MARE. St. Clair Collection embarked on an ambitious rebranding and renovation which has resulted in transforming the old ESJ Azul into the new Mare Hotel. The hotel is just footsteps from one of the most beautiful beaches in Puerto Rico, Isla Verde Beach. Orchestrated the pre-opening sales & marketing budget and business plan for a rebranded and newly renovated hotel beach resort. Developed USA & LATAM market Developed business & marketing plan for all Group, Online Travel Agents… Show more MARE. St. Clair Collection embarked on an ambitious rebranding and renovation which has resulted in transforming the old ESJ Azul into the new Mare Hotel. The hotel is just footsteps from one of the most beautiful beaches in Puerto Rico, Isla Verde Beach. Orchestrated the pre-opening sales & marketing budget and business plan for a rebranded and newly renovated hotel beach resort. Developed USA & LATAM market Developed business & marketing plan for all Group, Online Travel Agents, Corporate, Government, and Domestic & International Leisure Markets. Developed and contracted Tour Operators in the international market and budget exceeded 30% of the market mix. Contracted and increasing year over year Corporate, OTA's Consortia, and Group Business from the local and international markets. Consistently serviced and follow up accounts to maintain active contacts and continuously promote profitable campaigns. Collaborated with Public Relations and Social Media Manager to plan media and reached out top 10 hotels on trip advisor. Interfaced with Revenue Manager to forecast projected sales & revenues to achieve ROI objectives. Connected with prospects through multiple approaches including trade shows, cold calling, sales missions, Fam Trips, meetings, presentations, and networking. Show less

    • Senior Sales Manager
      • Jun 2015 - Jan 2016

      Miami Beach, Florida Developed the Latin American Market in promoting a group of 15+ Boutique Hotels for Leisure, Group, MICE market segments. Represented hotel by soliciting responding to and negotiated with Product Managers and Meeting Planners requiring small or large group accommodations with or without meeting space and/or on-site (hotel catering) Engaged in outside sales activities to discuss business opportunities and entertain guests in local and assigned markets. Direct site visits and FAM's for… Show more Developed the Latin American Market in promoting a group of 15+ Boutique Hotels for Leisure, Group, MICE market segments. Represented hotel by soliciting responding to and negotiated with Product Managers and Meeting Planners requiring small or large group accommodations with or without meeting space and/or on-site (hotel catering) Engaged in outside sales activities to discuss business opportunities and entertain guests in local and assigned markets. Direct site visits and FAM's for respective accounts and participation in tradeshows, industry travel, and events. Watch a recent Video/Interview to a Travel Channel, Uruguay and South America https://www.youtube.com/watch?v=-dBvFFqGiJU Show less

    • India
    • Hospitality
    • 1 - 100 Employee
    • Executive Partner
      • Mar 2014 - Jun 2015

      United States Plan B Hotels a company specializing in Revenue Management and Leisure Sales & Marketing Services. Plan B Hotels provided professional services to hotels that are in need of Hotel Management Knowledge, Revenue Management, and Leisure Sales & Marketing Support. Strategic consulting including strategic business plan & sales action plan development for independent boutique hotels in South America. Increase promotional presence and brand identity on a global market. Drove leisure… Show more Plan B Hotels a company specializing in Revenue Management and Leisure Sales & Marketing Services. Plan B Hotels provided professional services to hotels that are in need of Hotel Management Knowledge, Revenue Management, and Leisure Sales & Marketing Support. Strategic consulting including strategic business plan & sales action plan development for independent boutique hotels in South America. Increase promotional presence and brand identity on a global market. Drove leisure, corporate and group sales, and marketing support. Represented the hotel in major International trade shows and sales missions. Assisted hotel management & ownership to understand how to effectively manage the International Leisure & Marketing in the global market. Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals. Show less

    • Director of Sales
      • Oct 2011 - Mar 2014

      Managed the pre-opening sales & marketing budget and business plan for a rebranded and newly renovated boutique hotel. Developed and implemented the annual sales business & marketing plan for Groups, Corporate, Consortia, and Leisure Market. Collaborated with Public Relations and Social Media Reps to planning and executed successful media plans, packages, and press opportunity campaigns. Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales… Show more Managed the pre-opening sales & marketing budget and business plan for a rebranded and newly renovated boutique hotel. Developed and implemented the annual sales business & marketing plan for Groups, Corporate, Consortia, and Leisure Market. Collaborated with Public Relations and Social Media Reps to planning and executed successful media plans, packages, and press opportunity campaigns. Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels. Planed for and executed inside/outside sales calls & Trade Shows and client entertainment with Corporate Travel Managers, Travel Agents, and Product/ Area Managers. Prepared account performance reports monthly and reviews meetings with account representatives. Achieved Number-one rated hotel on Trip Advisor. Show less

    • India
    • Chemical Manufacturing
    • Global Director of Tour Operator Sales. Miami Beach, NYC, Puerto Rico, Colombia & The Caribean.
      • Mar 2008 - Dec 2013

      Miami, Developed and contracted the FIT or Tour Operators from the International and Domestic Markets for a collection of independent boutique hotels located in Miami, NYC and the Caribbean. Implemented strategic detailed action plans, effective promotions and marketing campaigns throughout the year. Represented the collection (10 Boutique Hotels) at trade shows, presentations and meetings with potential clients and operators from all market opportunities. Liaised with the director of… Show more Developed and contracted the FIT or Tour Operators from the International and Domestic Markets for a collection of independent boutique hotels located in Miami, NYC and the Caribbean. Implemented strategic detailed action plans, effective promotions and marketing campaigns throughout the year. Represented the collection (10 Boutique Hotels) at trade shows, presentations and meetings with potential clients and operators from all market opportunities. Liaised with the director of sales, revenue managers, and corporate management teams to uncover untapped market opportunities and accomplish shared ROI objectives. Monthly market analysis to identify FIT productivity, pace, and forecast for upcoming seasons. Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches. Increased Group/MICE business with Tour Operators internationally and domestic. Joined sales missions and participation with CVB's International sales and destination promotional activities. Sales Goddess Award, Desires Hotels, 2009. Corporate Office Star, Tecton Hospitality, 2009 Media Links: http://www.mercadoeeventos.com.br/site/Noticias/view/78187 http://www.turismo-attualita.it/news/team-america:-primo-round-table-a-roma-con-desires-hote%20/34214 http://issuu.com/ladevi.argentina/docs/arg_1236/43?e=0 http://www.panrotas.com.br/fotos-turismo/hotelaria/operadoras-recebem-treinamento-da-indie-hotels_1278_1922.html# Show less

    • Hospitality
    • 1 - 100 Employee
    • Regional Director of Sales, The Strand, Betsy, The Astor, Circa 39 & The Wave.
      • Mar 2006 - Mar 2008

      Miami Beach Implemented sales plan strategies to attain group, corporate, consortia, and leisure market segments. Involved room revenue process to establish realistic hotel revenue goals. Developed and nurtured lasting relationships with clients through dedicated assistance, follow up, solving problems, and guest satisfaction. Joined sales efforts and trade shows/sales trips participation with Preferred Group and Kerry Hotels. Exceeded revenue sales market mix year over year.

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