Liliana Zapata

Account Manager at Big Smile Co.
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • Spanish -

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Bio

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Experience

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Manager
      • Sep 2021 - Present
    • Mexico
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Founder
      • Jul 2019 - Present

      As founder of WHOM I craft and curate impactful events that help elevate community initiatives, drive local commerce, and amplify the diverse voices that make up New York City. I’ve created event platforms that focus on empowering the community by partnering with local entertainers, vendors, and national brands like Kin Euphorics, Equinox, and New Belgium Beer. As founder of WHOM I craft and curate impactful events that help elevate community initiatives, drive local commerce, and amplify the diverse voices that make up New York City. I’ve created event platforms that focus on empowering the community by partnering with local entertainers, vendors, and national brands like Kin Euphorics, Equinox, and New Belgium Beer.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Manager
      • Feb 2021 - Mar 2022

    • Manager
      • Sep 2015 - Mar 2022

      -Collaborated with various teams on pre- and post-sale planning and reporting for social campaigns, including writing and copy editing social copy.-Organized weekly, monthly, and annual sales team meetings, including the national sales team meet which drew in over 200 employees from across various US markets-Provided client services support and meeting arrangements for high-profile clients including GE, Mattel, AT&T, as well as some of today's most influential creators.- Played an instrumental role in managing multiple Fullscreen offices and effectively- Served as an active member of the Culture Crew Committee to launch various community-focused events; coached employees on planning and event execution strategies and solutions. Show less

    • Human Resources Services
    • 100 - 200 Employee
    • Freelance Producer
      • Aug 2014 - Aug 2019

      Sponsor + Partnership Development / Big Smile Co While working with Big Smile Co, I spearheaded the partnership development for three festivals in Los Angeles, The Hollywood Night Market, Hello Bright World, and the Mid City Arts + Music Festival. For each event, I locked in key partners that elevated the event experience, as well as launched a cross-promotional social media campaign for the Mid City Arts + Music Festival and their partner Amoeba Music. Producer / Taylor Creative While with Taylor Creative, I sourced and secured décor elements as well as secured necessary permits required for the pyrotechnic stunts found in the Jack Daniels Fire campaign. Producer / Mosner Photography As a Lead Producer at Mosner Photography, I produced social media content and catalog shoots for Toys “R” Us. I oversaw the build of entire shoots, which included budget management, expense tracking, crew assembly, travel and logistics, the procuring of décor, as well as casting talent and talent wrangling. Show less

    • North Macedonia
    • Architecture and Planning
    • Event Producer
      • Jan 2015 - Sep 2015

      At MAS I oversaw the build-out of Google’s Play and Music events at SXSW 2015, an interactive experience for industry leads. This included assembling crew, sourcing décor to match brand aesthetic, securing and managing vendors as well as expense tracking. I launched the Lincoln Motor Black Label at Home experiential campaign in three markets – Miami, New York, and Dallas — managing a 2MM budget. This activation fused fine art, local culture, culinary experiences, and the integration of the brand's redesigned trims to form an immersive experience for Lincoln’s target audience. Show less

    • United States
    • Events Services
    • 1 - 100 Employee
    • Production
      • Aug 2013 - Aug 2014

      At ADM Productions I hired and managed a suite of designers and editors. I sourced keynote speakers, video production teams, and caterers for corporate events and shoots. I also managed the production of video content for social media and live event play. I was most proud of my initiative to rebuild and introduce fresh video, motion graphic talent, scenic designers, and production managers to improve on the quality of our live event experiences. At ADM Productions I hired and managed a suite of designers and editors. I sourced keynote speakers, video production teams, and caterers for corporate events and shoots. I also managed the production of video content for social media and live event play. I was most proud of my initiative to rebuild and introduce fresh video, motion graphic talent, scenic designers, and production managers to improve on the quality of our live event experiences.

    • United States
    • Photography
    • 1 - 100 Employee
    • Production
      • Mar 2013 - Aug 2013

      Working alongside celebrity portrait photographer Mark Seliger and Executive Producer Ruth Levy I built and executed campaign and editorial shoots from beginning to end oversaw for GQ, Rolling Stone, Time, Vanity Fair, W and Details magazines. I served as a liaison between our studio and agents managing high profile celebrities such as Lenny Kravitz, Avicii, Jay-Z, Ryan Reynolds, Will Ferrell. We partnered with some of print and media’s most reputable stylists, make-up artists and set designers to continuously deliver influential content. Show less

    • United Arab Emirates
    • Information Technology & Services
    • Sales
      • Oct 2011 - Mar 2013
    • United States
    • Higher Education
    • 700 & Above Employee
    • Audio Visual and Video Editing Technician
      • Sep 2008 - Mar 2013
    • United States
    • Financial Services
    • 700 & Above Employee
    • Licensed Sales Producer
      • Sep 2003 - Oct 2010

Education

  • Hunter College
    Bachelor's degree, English Language and Literature/Letters

Community

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