Liliana Ortega Muñoz
Ecommerce & Email Marketing Coordinator at The(BEEMINE)Lab- Claim this Profile
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Bio
Experience
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The(BEEMINE)Lab
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Spain
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Personal Care Product Manufacturing
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1 - 100 Employee
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Ecommerce & Email Marketing Coordinator
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Oct 2022 - Present
- Analysis and reporting (Google Analytics, WooCommerce and other sources) - Execution of WooCommerce and CRM automations. - Email marketing: Development and implementation of strategies and content for conversion, loyalty and lead acquisition. - Development of the annual email marketing plan, optimising the available budget to maximise sales and brand awareness. - Analysis and reporting (Google Analytics, WooCommerce and other sources) - Execution of WooCommerce and CRM automations. - Email marketing: Development and implementation of strategies and content for conversion, loyalty and lead acquisition. - Development of the annual email marketing plan, optimising the available budget to maximise sales and brand awareness.
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Sodexo Benefits and Rewards Services
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France
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Consumer Services
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700 & Above Employee
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Digital Marketing
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Feb 2022 - Oct 2022
- Support and optimise the area's initiatives, especially the digital lead generation process. - Collecting, measuring and analysing qualitative and quantitative commercial and competitor data in order to drive improvement in the user experience. - Digital content support and distribution in the digital ecosystem (website, blog, content hub, etc.) - SEO support to increase the quantity and quality of traffic to the website. - Support and optimise the area's initiatives, especially the digital lead generation process. - Collecting, measuring and analysing qualitative and quantitative commercial and competitor data in order to drive improvement in the user experience. - Digital content support and distribution in the digital ecosystem (website, blog, content hub, etc.) - SEO support to increase the quantity and quality of traffic to the website.
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CAFERMA
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Peru
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Marketing Assistant
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Feb 2021 - Nov 2021
- OTC line support: over-the-counter (OTC) product line. - Preparation and control of the line's budget. - Market share analysis and presentation of the competition through IMS. - Making and monitoring commercial agreements with influencers for the promotion of brands in digital media and open signal. - Support in the conversion of leads in digital channels in order to increase the possibility of sales. - Coordination with suppliers and internal areas of the company for the development of promotional material, events, etc. Show less
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Fábrica de Armas y Municiones del Ejército
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Peru
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Defense & Space
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1 - 100 Employee
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Marketing Analyst
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Sep 2020 - Feb 2021
- Development of the marketing plan for brand positioning. - Development of content calendar for social media according to target plan. - Coordination with suppliers for the creation of promotional material and implementation of marketing actions at the point of sale. - Market and competitor analysis for the development of new products, accessories and services. - Strategic rebranding for all digital platforms: social media and website. - Development of the marketing plan for brand positioning. - Development of content calendar for social media according to target plan. - Coordination with suppliers for the creation of promotional material and implementation of marketing actions at the point of sale. - Market and competitor analysis for the development of new products, accessories and services. - Strategic rebranding for all digital platforms: social media and website.
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Fetal Medicine Barcelona
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Spain
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Professional Training and Coaching
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1 - 100 Employee
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Marketing Assistant
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Sep 2019 - Aug 2020
- Development of monthly marketing reports to the company. - Management and development of international events: establish and maintain the timing of the priorities for the event. - Negotiation and management of suppliers and sponsors: coordination with local partners and management of scientific endorsement requests to medical societies. - Follow-up of weekly registrations with the sales team to ensure targets are met. - Development of quarterly marketing calendar: define email marketing strategies, review and approval of monthly content for social media. - Implementation and creation of corporate identity manual. Show less
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Grünenthal Group
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Germany
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Pharmaceutical Manufacturing
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700 & Above Employee
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Marketing
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Jun 2018 - Sep 2019
- Support of the business lines: Diversified and Central Nervous System. - Elaboration of Small PO and Requirements in SAP, control of expenses and budget of the lines. - Sales and market share analysis through IMS and Close Up audit. - Coordination with suppliers and medical societies for continuing medical education support. - Control and approval of design and promotional material aimed at health professionals. - Logistical support for events, national and international congresses and the sales force (23 medical representatives). Show less
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Education
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EAE Business School
Master's degree, Marketing/Marketing Management, General -
Universitat de Barcelona
Postgraduate Degree, Digital Marketing -
Universidad de Lima
Marketing