Liliana Ortega Muñoz

Ecommerce & Email Marketing Coordinator at The(BEEMINE)Lab
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Contact Information
us****@****om
(386) 825-5501
Location
Madrid, Community of Madrid, Spain, ES

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Experience

    • Spain
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Ecommerce & Email Marketing Coordinator
      • Oct 2022 - Present

      - Analysis and reporting (Google Analytics, WooCommerce and other sources) - Execution of WooCommerce and CRM automations. - Email marketing: Development and implementation of strategies and content for conversion, loyalty and lead acquisition. - Development of the annual email marketing plan, optimising the available budget to maximise sales and brand awareness. - Analysis and reporting (Google Analytics, WooCommerce and other sources) - Execution of WooCommerce and CRM automations. - Email marketing: Development and implementation of strategies and content for conversion, loyalty and lead acquisition. - Development of the annual email marketing plan, optimising the available budget to maximise sales and brand awareness.

    • France
    • Consumer Services
    • 700 & Above Employee
    • Digital Marketing
      • Feb 2022 - Oct 2022

      - Support and optimise the area's initiatives, especially the digital lead generation process. - Collecting, measuring and analysing qualitative and quantitative commercial and competitor data in order to drive improvement in the user experience. - Digital content support and distribution in the digital ecosystem (website, blog, content hub, etc.) - SEO support to increase the quantity and quality of traffic to the website. - Support and optimise the area's initiatives, especially the digital lead generation process. - Collecting, measuring and analysing qualitative and quantitative commercial and competitor data in order to drive improvement in the user experience. - Digital content support and distribution in the digital ecosystem (website, blog, content hub, etc.) - SEO support to increase the quantity and quality of traffic to the website.

    • Peru
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Marketing Assistant
      • Feb 2021 - Nov 2021

      - OTC line support: over-the-counter (OTC) product line. - Preparation and control of the line's budget. - Market share analysis and presentation of the competition through IMS. - Making and monitoring commercial agreements with influencers for the promotion of brands in digital media and open signal. - Support in the conversion of leads in digital channels in order to increase the possibility of sales. - Coordination with suppliers and internal areas of the company for the development of promotional material, events, etc. Show less

    • Peru
    • Defense & Space
    • 1 - 100 Employee
    • Marketing Analyst
      • Sep 2020 - Feb 2021

      - Development of the marketing plan for brand positioning. - Development of content calendar for social media according to target plan. - Coordination with suppliers for the creation of promotional material and implementation of marketing actions at the point of sale. - Market and competitor analysis for the development of new products, accessories and services. - Strategic rebranding for all digital platforms: social media and website. - Development of the marketing plan for brand positioning. - Development of content calendar for social media according to target plan. - Coordination with suppliers for the creation of promotional material and implementation of marketing actions at the point of sale. - Market and competitor analysis for the development of new products, accessories and services. - Strategic rebranding for all digital platforms: social media and website.

    • Spain
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Marketing Assistant
      • Sep 2019 - Aug 2020

      - Development of monthly marketing reports to the company. - Management and development of international events: establish and maintain the timing of the priorities for the event. - Negotiation and management of suppliers and sponsors: coordination with local partners and management of scientific endorsement requests to medical societies. - Follow-up of weekly registrations with the sales team to ensure targets are met. - Development of quarterly marketing calendar: define email marketing strategies, review and approval of monthly content for social media. - Implementation and creation of corporate identity manual. Show less

    • Germany
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Marketing
      • Jun 2018 - Sep 2019

      - Support of the business lines: Diversified and Central Nervous System. - Elaboration of Small PO and Requirements in SAP, control of expenses and budget of the lines. - Sales and market share analysis through IMS and Close Up audit. - Coordination with suppliers and medical societies for continuing medical education support. - Control and approval of design and promotional material aimed at health professionals. - Logistical support for events, national and international congresses and the sales force (23 medical representatives). Show less

Education

  • EAE Business School
    Master's degree, Marketing/Marketing Management, General
    2021 - 2022
  • Universitat de Barcelona
    Postgraduate Degree, Digital Marketing
    2019 - 2020
  • Universidad de Lima
    Marketing
    2012 - 2018

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